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Mobile E-Commerce in Kazakhstan

  • ID: 4758687
  • Report
  • February 2020
  • Region: Kazakhstan
  • 3 pages
  • Euromonitor International
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2019 saw evolving consumer interest in mobile shopping. Although less developed than in neighbouring Russia or Azerbaijan, mobile e-commerce in Kazakhstan posted strong double-digit growth in 2019, driven by increasing availability of gadgets and improved purchasing power of the younger population as primary holders of digital skills. Penetration of mobile e-commerce is accelerated by the increasing offer of mobile apps in other markets.

The Mobile E-Commerce in Kazakhstan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: E-Commerce.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mobile E-Commerce in Kazakhstan
About the Publisher
March 2020

List of Content and Tables

Headlines
Prospects
Share of Mobile E-Commerce Set to Grow Over Forecast Period
Presence in Mobile Allows Online Retailers to Drive Sales Volume
Mobile Apps As Tools for Competing
Competitive Landscape
Offer of Mobile Apps Expands to Meet Consumer need for Convenience
Smaller Companies Maintain Presence in Channel with Mobile-Friendly Websites
International Competition Pushes Local Companies to Improve Service
Channel Data
Table 1 Mobile E-Commerce: Value 2014-2019
Table 2 Mobile E-Commerce: % Value Growth 2014-2019
Table 3 Mobile E-Commerce Forecasts: Value 2019-2024
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Executive Summary
Increased Consumption Drives Growth in Retailing in 2019
Opportunities for Improved Customer Experience and Easier Business Scaling Make E-Commerce the most Promising Channel
Line Between Business Models Blurs As Retailers Seek to Maximise Market Opportunity
Lack of Selling Spaces and Constrained Logistics are Major Restricting Factors for Retailing Growth in 2019
Retailing Environment Transforms from Informal to more Formal, Although at a Slow Pace
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2018
Physical Retail Landscape
Cash and Carry
Seasonality
Back to School
New Year
Women’S Day
Payments and Delivery
Emerging Business Models
Market Data
Table 5 Sales in Retailing by Store-Based VS Non-Store: Value 2014-2019
Table 6 Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2014-2019
Table 7 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 9 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 11 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 15 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 19 Retailing Gbo Company Shares: % Value 2015-2019
Table 20 Retailing Gbn Brand Shares: % Value 2016-2019
Table 21 Store-Based Retailing Gbo Company Shares: % Value 2015-2019
Table 22 Store-Based Retailing Gbn Brand Shares: % Value 2016-2019
Table 23 Store-Based Retailing Lbn Brand Shares: Outlets 2016-2019
Table 24 Non-Store Retailing Gbo Company Shares: % Value 2015-2019
Table 25 Non-Store Retailing Gbn Brand Shares: % Value 2016-2019
Table 26 Non-Grocery Specialists Gbo Company Shares: % Value 2015-2019
Table 27 Non-Grocery Specialists Gbn Brand Shares: % Value 2016-2019
Table 28 Non-Grocery Specialists Lbn Brand Shares: Outlets 2016-2019
Table 29 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2016-2019
Table 30 Forecast Sales in Retailing by Store-Based VS Non-Store: Value 2019-2024
Table 31 Forecast Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2019-2024
Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Coronavirus (Covid-19)
Definitions
Sources
Summary 2 Research Sources
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