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Baby Boomers: Consumers in Their Golden Years

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  • 32 Pages
  • March 2019
  • Region: Global
  • Euromonitor International
  • ID: 4758719
Global Baby Boomers form a diverse group of consumers, given the different socio-economic situations they experienced as they grew up. Yet, as boomers are transitioning into a new life stage through retirement, they all prioritise health and relationships and increasingly adopt technology. Brands that can offer boomers quality products and services - which help them celebrate their age and stay healthy – should enjoy vast opportunities among this influential and brand-loyal consumer segment.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future

  • Understand motivation

  • Forward-looking outlook

  • Briefings and presentation should provoke lively discussion at senior level

  • Take a step back from micro trends

  • Get up to date estimates and comment

Table of Contents

Baby Boomers: Consumers in Their Golden Years

Demographics and Key Markets
Key Traits and Market Impact