Alipay continues to grow international acceptance
In China, Alipay has a market share of more than 50%
With a market share of above 50%, Alipay was the leading third-party mobile payment service in China in 2018. In addition, it was the top payment method used by Chinese consumers on Alibaba’s E-Commerce platforms, according to the figures revealed in the report. In addition to online shopping, Alipay customers use the service to purchase in-store, make bill payments and transfer money.
Alipay to be accepted at more locations overseas
Moreover, Alipay is increasingly used by Chinese consumers when they travel abroad. To tap into this emerging market opportunity, Alipay cooperates with merchants and payment providers across the globe to grow its international acceptance. At home, Alipay faces growing competition from the number two leading mobile wallet WeChat Pay, and other emerging rivals such as JD Pay and Suning Pay, in regard to the report.
Questions Answered in this Report
- What was Alipay’s share of China’s mobile payment market in 2018?
- Which payment channels and features are supported by Alipay?
- How frequently do Alipay users make payments via this service?
- What percentage of Alibaba’s E-Commerce GMV in China is paid via Alipay?
1. Profile of Alipay
Profile of Alipay, February 2019
2. Marketing Services Offered by Alipay
In-App Marketing Solutions Overview, February 2019
In-App Marketing Case Studies, February 2019
Overview of Golden Week Promotions Campaign, October 2018
3. Usage Statistics of Alipay
China: Top 5 Third-Party Payment Services, in % of Users, August 2018
China: Third-Party Mobile Payment Transaction Value, in CNY trillion, 2015 - 2020f
China: Top 3 Third-Party Mobile Payment Providers by Market Share, in %, Q3 2018
China: Breakdown of Frequency of Using Alipay Compared to Online and Mobile Banking Services, in % of Active Users of Each Service, August 2018
Hong Kong: Top 2 Mobile Wallets Used by Retail Banking Customers, in %, December 2018