The European rice market is projected to register a CAGR of 4.6% during the forecast period 2022-2027.
Due to the COVID-19 pandemic, the European rice market suffered from a few challenges like disruptions to the supply chain due to restricted trade movements and lockdowns. While restaurants and bars closed in most European countries, the demand for grains and pulses remained stable in retail. There is enough food in and around Europe, and the production outlook for grains is positive. However, food shortage can be a real threat in the short term if logistical restrictions and protectionism increase. In the long term, global economic recessions may have a negative effect on the value of food commodities.
The rice crop is grown in around 27 European countries on about 450,000 hectares of land. The region produces around 70% of the total rice consumed domestically, and the average annual production stands at 3.1 million ton. The per capita annual consumption was 3.5-5 kg in non-rice growing countries and 6-18 kg in Southern Europe. Italy and Spain are the major rice-growing countries, accounting for 80% of the total EU rice production. Other rice-growing areas are Greece, Portugal, France, Russia, Romania, Bulgaria, and Hungary. The region depends on imports for specialty long grain Indica rice, such as basmati and jasmine from India and Pakistan.
The majority of European rice imports are accounted for by Northwestern Europe, with the United Kingdom, France, and Germany being the largest importers. France and the Netherlands are the largest importers of rice from developing countries. The Netherlands has a strong marine transportation system that forms an important entry point for rice into Europe from various developing countries. Important rice varieties imported by Europe are long-grain Indica rice and aromatic varieties (basmati, jasmine, etc.). The United Kingdom is the leading importer of basmati rice, largely sourced from India. India, Pakistan, Thailand, and Cambodia are some of the major exporters of rice to Europe.
Italy is by far the largest producer of rice in the European region and accounted for about 40% of the total rice production in the region in 2017. Rice cultivation in Italy is mostly concentrated in the north in Piemonte, Lombardia, and Veneto regions, primarily due to the abundance of water required to raise the rice crop. According to the Italian Rice Association, in 2017, around 84% of the rice varieties grown in Italy were Japonica, while the remaining were Indica varieties.
Risotto is one of the most representative and widely eaten Italian dishes, and its demand has been rising rapidly among domestic and international consumers. Italian consumers perceive rice and grains to be healthier than pasta. Owing to the growing health consciousness among Italian consumers, they are cutting back and limiting the amount of pasta in their diet and shifting toward consuming healthier grains, including rice. With the changing consumer preferences and changing lifestyles, local companies in the country are consistently involved in innovation that constantly adapts to the needs of the modern consumer. For instance, Italian company Riso Bello introduced new ready-to-eat risottos in its product range to satisfy the market demand for high-quality, easy-to-cook products.
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Due to the COVID-19 pandemic, the European rice market suffered from a few challenges like disruptions to the supply chain due to restricted trade movements and lockdowns. While restaurants and bars closed in most European countries, the demand for grains and pulses remained stable in retail. There is enough food in and around Europe, and the production outlook for grains is positive. However, food shortage can be a real threat in the short term if logistical restrictions and protectionism increase. In the long term, global economic recessions may have a negative effect on the value of food commodities.
The rice crop is grown in around 27 European countries on about 450,000 hectares of land. The region produces around 70% of the total rice consumed domestically, and the average annual production stands at 3.1 million ton. The per capita annual consumption was 3.5-5 kg in non-rice growing countries and 6-18 kg in Southern Europe. Italy and Spain are the major rice-growing countries, accounting for 80% of the total EU rice production. Other rice-growing areas are Greece, Portugal, France, Russia, Romania, Bulgaria, and Hungary. The region depends on imports for specialty long grain Indica rice, such as basmati and jasmine from India and Pakistan.
Key Market Trends
Strong Demand in Northwestern Europe
The majority of European rice imports are accounted for by Northwestern Europe, with the United Kingdom, France, and Germany being the largest importers. France and the Netherlands are the largest importers of rice from developing countries. The Netherlands has a strong marine transportation system that forms an important entry point for rice into Europe from various developing countries. Important rice varieties imported by Europe are long-grain Indica rice and aromatic varieties (basmati, jasmine, etc.). The United Kingdom is the leading importer of basmati rice, largely sourced from India. India, Pakistan, Thailand, and Cambodia are some of the major exporters of rice to Europe.
Italy is the Largest Rice Consuming Country
Italy is by far the largest producer of rice in the European region and accounted for about 40% of the total rice production in the region in 2017. Rice cultivation in Italy is mostly concentrated in the north in Piemonte, Lombardia, and Veneto regions, primarily due to the abundance of water required to raise the rice crop. According to the Italian Rice Association, in 2017, around 84% of the rice varieties grown in Italy were Japonica, while the remaining were Indica varieties.
Risotto is one of the most representative and widely eaten Italian dishes, and its demand has been rising rapidly among domestic and international consumers. Italian consumers perceive rice and grains to be healthier than pasta. Owing to the growing health consciousness among Italian consumers, they are cutting back and limiting the amount of pasta in their diet and shifting toward consuming healthier grains, including rice. With the changing consumer preferences and changing lifestyles, local companies in the country are consistently involved in innovation that constantly adapts to the needs of the modern consumer. For instance, Italian company Riso Bello introduced new ready-to-eat risottos in its product range to satisfy the market demand for high-quality, easy-to-cook products.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
This product will be delivered within 2 business days.
Table of Contents
1 INTRODUCTION
4 MARKET DYNAMICS
5 MARKET SEGMENTATION
6 COMPETITIVE ANALYSIS
Methodology
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