Opportunities in the Americas Skincare Sector: Analysis of Opportunities Offered by High-Growth Economies
Summary
The Americas skincare market was valued at US$23,889.9 million in 2018, with a share of 21.5% in the global skincare market, and is forecast to record growth at a CAGR of 2.6% over 2018-2023. High disposable income and the desire to have flawless skin, especially among working women, will remain the primary factors driving growth in the sector. The sector is led by facial care category with sales of US$18,808.4 million in 2018 and a value share of 67.4%. The facial care category is also forecast to register the highest growth in the region at a CAGR of 2.9% and reach US$21,642 million by 2023. Facial care also leads volume sales with 2,077.1 million units and a share of 50.1% in 2018.
Canada, Chile, the US, and Mexico were shortlisted as high-potential countries, primarily due to their large skincare markets, projected high-value growth rates, and projected rising per capita value growth levels. The US was the largest market in terms of both value and volume share in 2018. The overall skincare market in the Americas is partly consolidated with the top five brands - Neutrogena, Mary Kay, Proactiv, Nivea, and Clinique - accounting for 14.6% of overall value sales in 2018. Private labels accounted for a share of 7.1% in the Americas skincare sector in the same year.
Direct sellers was the leading distribution channel in the Americas skincare market, with a value share of 18.7% in 2018, followed by hypermarkets & supermarkets with a 17.1% share in the same year. Among the high-potential countries, direct sellers accounted for 28% of the value share in Mexico in 2018, while in Chile the channel accounted for a share of 25.1%. As for packaging formats, rigid plastics accounted for the largest volume share of pack materials in the Americas skincare market with 67.9% in 2018. It is also is expected to grow the second fastest over 2018-2023. Bottle accounted for the largest volume share of pack type in the Americas skincare market with 55% in 2018.
The report "Opportunities in the Americas Skincare Sector", brings together multiple data sources to provide a comprehensive overview of the region's skincare sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.
Companies mentioned: "L'Oreal S.A., Johnson & Johnson Services Inc., The Estee Lauder Companies Inc., Procter & Gamble, Unilever, Beiersdorf Ag, Natura Cosmeticos S A, Mary Kay, Inc., L Brands, Inc., Guthy-Renker Corp.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Americas skincare sector. It includes analysis on the following -
Reasons to Buy
Summary
The Americas skincare market was valued at US$23,889.9 million in 2018, with a share of 21.5% in the global skincare market, and is forecast to record growth at a CAGR of 2.6% over 2018-2023. High disposable income and the desire to have flawless skin, especially among working women, will remain the primary factors driving growth in the sector. The sector is led by facial care category with sales of US$18,808.4 million in 2018 and a value share of 67.4%. The facial care category is also forecast to register the highest growth in the region at a CAGR of 2.9% and reach US$21,642 million by 2023. Facial care also leads volume sales with 2,077.1 million units and a share of 50.1% in 2018.
Canada, Chile, the US, and Mexico were shortlisted as high-potential countries, primarily due to their large skincare markets, projected high-value growth rates, and projected rising per capita value growth levels. The US was the largest market in terms of both value and volume share in 2018. The overall skincare market in the Americas is partly consolidated with the top five brands - Neutrogena, Mary Kay, Proactiv, Nivea, and Clinique - accounting for 14.6% of overall value sales in 2018. Private labels accounted for a share of 7.1% in the Americas skincare sector in the same year.
Direct sellers was the leading distribution channel in the Americas skincare market, with a value share of 18.7% in 2018, followed by hypermarkets & supermarkets with a 17.1% share in the same year. Among the high-potential countries, direct sellers accounted for 28% of the value share in Mexico in 2018, while in Chile the channel accounted for a share of 25.1%. As for packaging formats, rigid plastics accounted for the largest volume share of pack materials in the Americas skincare market with 67.9% in 2018. It is also is expected to grow the second fastest over 2018-2023. Bottle accounted for the largest volume share of pack type in the Americas skincare market with 55% in 2018.
The report "Opportunities in the Americas Skincare Sector", brings together multiple data sources to provide a comprehensive overview of the region's skincare sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.
Companies mentioned: "L'Oreal S.A., Johnson & Johnson Services Inc., The Estee Lauder Companies Inc., Procter & Gamble, Unilever, Beiersdorf Ag, Natura Cosmeticos S A, Mary Kay, Inc., L Brands, Inc., Guthy-Renker Corp.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Americas skincare sector. It includes analysis on the following -
- Sector overview: Includes sector size, market size, and growth analysis by category.
- Change in consumption: Indicates changing share of value consumption in the various skincare by category across high-potential countries in the Americas region.
- High-potential countries: Provides risk-reward analysis of nine countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of four high-potential countries are shortlisted.
- Brand Analysis: Provides an overview of leading brands in the Americas region, besides analyzing the growth of private label in the region.
- Key distribution channels: Provides analysis on the leading distribution channels in the Americas skincare sector in 2018. It covers seven distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, cash & carries and warehouse clubs, ‘dollar stores’, and other retailers.
- Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of skincare.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Table of Contents
1. Executive summary2. Market size and growth analysis (regional analysis )
- Market size analysis - Americas compared to other regions
- Americas - analysis by region
- Growth analysis by region
- Growth analysis by country
- Growth analysis by category
3.Identifying high-potential countries in the Americas
- Identifying high-potential countries - methodology
- High-potential countries
- Identifying high-potential countries - risk, reward, and opportunity analysis
4. Market size and growth analysis (high-potential countries in Americas )
- Overview - value and volume growth analysis by country
- Growth contribution analysis by country
- Share of skincare compared to other cosmetics & toiletries sectors
- Change in consumption levels by country and skincare categories
- Per capita consumption and expenditure analysis
5. Country profiles
- Canada
- Chile
- The US
- Mexico
6. Success stories
- Skincare in Americas: case studies
7. Company and brand analysis
- Brand share analysis in the skincare sector
- Leading companies in the Americas skincare sector
- Leading brands in the Americas skincare sector
- Private label penetration in the skincare categories
8. Key distribution channels
- Leading distribution channels by countries
- Leading distribution channels by categories
9. Key packaging formats
- Growth analysis by key pack material and pack type
- Growth analysis by closure type and primary outer type
10. Challenges and future outlook
- Key challenges
- Future outlook
11. Appendix
List of Tables
- Regional comparison: market size, growth, and per capita analysis, 2018-2023
- Americas- analysis by region
- Countries covered in north America and south America
- Identifying high-potential countries - risk, reward, and opportunity analysis
- High-potential countries in Americas- overview
- Value share of skincare sector as a proportion of overall cosmetics & toiletries by country
- Change in consumption by market within skincare (value terms), 2018-2023
- Per capita consumption in Americas and high-potential countries, 2017
- Per capita expenditure in Americas and high-potential countries, 2017
- Canada skincare - overview, % value share by category, 2018
- Chile skincare - overview % value share by category, 2018
- The US skincare - overview % value share by category, 2018
- Mexico skincare - overview % value share by category, 2018
- Leading brands in the Americas skincare sector and categories by value, 2017
- Leading companies in the Americas skincare sector by value sales (US$ million), 2017
- Leading brands (including private label) in the Americas skincare sector by value sales (US$ million), 2017
- Private label penetration in the skincare sector
- Leading distribution channels in the Americas region by country, 2018
- Leading distribution channels in the Americas region by category, 2018
List of Figures
- Annual value growth analysis by region, 2018-2023
- Annual volume growth analysis by region , 2018-2023
- Value and volume growth analysis by country, 2018-2023
- Value and volume growth analysis by category, 2018-2023
- Top four high-potential countries in the Americas
- Country level contribution to the growth by categories in the Americas region, 2018-2023
- Canada skincare - demographic analysis
- Chile skincare - demographic analysis
- The US skincare - demographic analysis
- Mexico skincare - demographic analysis
- Key pack material volume (units) share, 2018
- Unit volume growth by pack material, 2013-2023
- Key pack type volume (units) share, 2018
- Unit volume growth by pack type, 2013-2023
- Key closure type volume (units) share, 2018
- Unit volume growth by closure type, 2013-2023
- Key primary outer type volume (units) share, 2018
- Unit volume growth by primary outer type, 2013-2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L'Oreal S.A.
- Johnson & Johnson Services Inc.
- The Estee Lauder Companies Inc.
- Procter & Gamble
- Unilever
- Beiersdorf Ag
- Natura Cosmeticos S A
- Mary Kay, Inc.
- L Brands, Inc.
- Guthy-Renker Corp
