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How to Write an Effective Nonprofit Annual Report

  • ID: 4760511
  • Report
  • April 2019
  • Region: Global
  • 90 Minutes
  • Lorman Business Center, Inc.
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Creating an effective annual report will engage your donors, increase the potential for new partnerships and can attract more volunteers for your organization.

This information will explain why creating an annual report is important for your organization and how to ensure you create a report that engages all your target audiences. You will learn how to simplify your information gathering for what to include in your report discover effective report themes, designs and styles understand how to handle donor lists and learn the must have content for when space is tight. The material will address topics, such as, how to prepare financial information that your report recipients will understand how to create an error free report and how to handle bad news or challenges. You will gain tips for how to avoid common mistakes (what not to do) and discover how to distribute your report in new ways to connect with your mobile donors, volunteers and supporters. You will leave with a checklist to make your job easier.

Learning Objectives
  • You will be able to identify reasons for creating an annual report.
  • You will be able to discuss creating the ideal report for your target audience(s).
  • You will be able to review writing and designing your annual report.
  • You will be able to explain distributing your annual report.
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Reasons for Creating an Annual Report
  • Objectives
  • Desired Outcomes
Creating the Ideal Report for Your Target Audience(S)
  • Identifying Your Audience(S)
Preparing to Create Your Annual Report
  • Process
  • Preparing Throughout the Year
  • Timeline
  • Financial Information
  • Accomplishments
  • Photos
  • Whom to Involve
Writing and Designing Your Annual Report
  • Theme
  • Sections and Outline
  • Ideal Length
  • Writing Style
  • Photos and Photo Captions
  • Must Have Content
  • Engaging Elements
  • What Not to Do
  • Addressing Bad News
  • Donor Lists
  • Executive Letter
Distributing Your Annual Report
  • Timing
  • Print
  • Electronic
  • Social Media
  • Other Uses
Next Steps
  • Checklist
  • Resources
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Eric Jacobson - Ascend Integrated Media
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