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Global Mobile Wallets 2019

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    Report

  • 141 Pages
  • April 2019
  • Region: Global
  • yStats GmbH & Co. KG
  • ID: 4760818

Asia-Pacific Outpaces the World in Mobile Wallet Adoption

Mobile wallet adoption rates are the highest in Asia-Pacific

Asia-Pacific accounts for above two-thirds of mobile wallet users worldwide
Following a rapid growth rate, the number of mobile wallet users is projected to rise to a ten-digit figure in 2019, according to the research findings cited in the report. Asia-Pacific is the top global region by mobile wallet adoption, accounting for more than two in three mobile wallet users worldwide. The top services in this region include Alipay and WeChat Pay in China, Paytm and PhonePe in India, LINE Pay and Rakuten Pay in Japan, and others.

Security concerns hinder wider usage of mobile wallets in-store
Among the mobile wallets from equipment manufacturers, Apple Pay is in the lead on the global scale. The service is used for an increasing number of transactions both in-store and online. When it comes to in-store mobile payment usage, surveys cited in the report reveal that consumers are still wary of the security of mobile wallets. Nevertheless, proximity mobile payment user penetration is projected to maintain strong growth across all global regions through 2022.

Questions Answered in this Report

  • What is the number of mobile wallet users in 2019?
  • How do mobile wallet adoption rates differ by country?
  • What are the top global regions by mobile payment usage in-store?
  • What are the leading mobile wallets worldwide?
  • How large are Apple Pay’s and Google Pay’s shares of E-Commerce transactions in selected markets?
Please note: For this report, the purchase of an Enterprise licence allows up to ten worldwide users of an organization access to the report.

Table of Contents


1. Management Summary
2. Global Developments
Number of Mobile Wallet Users, in billions, 2017 & 2019f
Number of Mobile Wallet Users, by China, Rest of Asia and Rest of the World, in millions, 2019f
Breakdown of Mobile Wallet Spending by China and the Rest of the World, in % and in USD, 2019f
Mobile Wallet User Penetration, in % of Respondents, by China, Germany, India, Taiwan, the USA and the UK, 2018
Number of Contactless Payment Users of Apple Pay, Samsung Pay, Google Pay and Other OEM Pay, in millions, 2018e & 2020f
Proximity Mobile Payment User Penetration, by Region, in % of Smartphone Users, 2017-2022f

3. Asia-Pacific
3.1. China
Number of Mobile Payment Users, in millions, and Penetration, in % of Mobile Internet Users, 2014 - 2018
Proximity Mobile Payment Users Number, in millions, and Penetration, in % of Smartphone Users, 2017 - 2022f
Breakdown of Frequency of Using Mobile Payments, in % of Users, 2018
Third-Party Mobile Payment Transaction Value, in CNY trillion, 2015 - 2020f
Top 5 Third-Party Payment Services, in % of Users, August 2018
Top 3 Third-Party Mobile Payment Providers by Market Share, in %, Q3 2018
3.2. Hong Kong
Share of Bank Customers Frequently Using Mobile Payment Services, in %, January 2018
Top 2 Mobile Wallets Used by Retail Banking Customers, in %, December 2018
3.3. Taiwan
Mobile Payment User Penetration, in % of Smartphone Users, 2017 & 2018
Mobile Payment Usage Locations, in % of Mobile Payment Users, Q3 2018
Breakdown of Most Used Mobile Payment Services, in % of Mobile Payment Users, Q3 2018
3.4. Japan
Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2018e & 2022f
Proximity Mobile Payment Transaction Value, in JPY trillion, and Year-on-Year Change, in %, FY 2017 – 2023f
Share of Smartphone Owners Who Have Used QR Code Payment, in %, January 2019
Mobile Payment Users, by E-Money and QR-based Smartphone Payments, in millions, FY 2016 - FY 2021f
Locations of Using Mobile Payment, in % of Mobile Payment Service Users, by Rural and Urban, May 2018
Share of Smartphone Owners Who Started to Use a New Mobile Payment Service in 2018, in %, and Top 15 Mobile Payment Services that Smartphone Owners Started to Use, in of %, November 2018
Top 10 Mobile Payment Services Used, in % of Mobile Payment Users, June 2018
Top 10 QR-Based Mobile Payment Services, in % of Users, December 2018
3.5. South Korea
Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2017-2022f
Overview of Four Selected Leading Mobile Payment Services, incl. Provider, Launch Date, Channels, Number of Users and Cumulative Transaction Value, 2018
3.6. Australia
Top Mobile Payment Services Used to Pay In-Store, in % of Respondents, 2017 & 2018
Number of Users of Digital Payment Services, in thousands, and Penetration, in % of Population, 12 Months to March 2018
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
3.7. India
Proximity Mobile Payment Users Number, in millions, and Penetration, in % of Smartphone Users, 2017 - 2022f
Mobile Payments, in USD billion, FY 2018e & FY 2023
Mobile Wallets Transaction Value, in INR trillion, and Year-on-Year Growth Rate, in %, 2016 - 2021f
Top Mobile Wallets Used, in % of Young Urban Mobile Wallet Users, March 2018
Number of App Downloads of Selected Mobile Wallets, in millions, August 2018
3.8. Indonesia
Mobile Payment Transaction Value, in IDR trillion, 2016 – 2020f
Number of E-Money Transactions, in millions, and Value, in IDR billion, 2012 – 2018e
E-Money Usage Cases, in % of Mobile Users, by Gender, January 2018
Most Used E-Money Services, in % of Mobile Users, January 2018
3.9. Singapore
Mobile Payment Transaction Value, in USD billion, 2016 & 2021f
Forms of Mobile Payment Used, in % of Mobile Payment Users, September 2018
3.10. Thailand
Forms of Mobile Payment Used, in % of Mobile Payment Users, September 2018
3.11. Malaysia
Non-Cash Payment Methods Used, in % of Individuals Using Non-Cash Payment Methods, 2018
Number of E-Money Transactions in millions, and Value, in MYR billion, 2013 - 2018
Top 5 E-Wallet Services Used, in % of Users, October 2018

4. Europe
4.1. Regional
Mobile Wallet User Penetration, in % of Respondents, by France, Germany, Spain and the UK, 2018
Main Barriers to Mobile Payment Adoption, in % of Respondents, by France, Germany, Spain and the UK, 2018
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
4.2. UK
Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, in % of Online Shoppers, by Age Group, July 2018
Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, July 2018
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
General Usage of Payment Methods, by Used in the Previous 6 Months and Never Used, incl. Contactless Mobile Payment Methods and Cards, in % of Internet Users, April 2017 & February 2018
Number of Proximity Mobile Payment Users, in millions, 2017-2019f
4.3. Germany
Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Apps Used, in % of Mobile Payment Users, August 2018
Most Trusted Mobile Payment Providers, in % of Consumers, August 2018
Number of Proximity Mobile Payment Users, in millions, 2017-2019f
4.4. France
Breakdown of Mobile Payment App Usage In-Store, in % of Internet Users, February 2018
Breakdown of Attitudes Towards Mobile Payments, in % of Internet Users, February 2018
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
4.5. Spain
Breakdown of Preferred Payment Methods, by Store Type, incl. Online, in % of Internet Users, June 2018
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Penetration of In-Store Mobile Payment App Users, in % of Banked Internet Users, 2018
4.6. Italy
Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2018
4.7. Sweden
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
4.8. Norway
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
4.9. Denmark
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
4.10. Russia
Share of Apple Pay, Samsung Pay and Android Pay Users, by Age Group and Total, in % of Internet Users in Large Cities, 2018
4.11. Turkey
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
4.12. Portugal
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Penetration of In-Store Mobile Payment App Users, in % of Banked Internet Users, 2018

5. North America
5.1. USA
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Number of Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2018- 2022f
Breakdown of Frequency of Making Payments via Mobile Device, in % of Mobile Payment Users, 2017 & 2018
Attitudes to Mobile Payments, in % of Consumers, by Generation, 2018
Extent to Which Smartphone Users Eligible to Use Apple Pay, Android Pay and Samsung Pay Users Agree that Mobile Wallets Could Replace Physical Wallets, in %, February 2018
Mobile Payment Apps Used for Making Payments In-Store, in % of In-Store Mobile Payment Users, February 2018
Mobile Payment Apps Used for Preordering Food or Coffee, in % of Users, February 2018
Number of Proximity Mobile Payment Users, by Selected Platforms, in millions, 2017 - 2022f
Mobile Payment User Penetration, by Selected Platforms, in % of Proximity Payment Users, 2017 - 2022f
P2P Mobile Payment Transaction Value, in USD billion, and Year-on-Year Change, in %, 2017 - 2022f
Mobile Payment Apps Used P2P Transactions, in % of Mobile Payment Users for P2P Transactions, February 2018
Mobile P2P Payment Users, by Selected Platforms, in millions, 2017 - 2022f
5.2. Canada
Share of Internet Users Who Have Uploaded a Mobile Wallet, in %, June 2018
Share of Internet Users Who Have Uploaded a Mobile Wallet And Used It, in % of Internet Users Who Have Uploaded a Mobile Wallet, June 2018
Breakdown of Interest in Using Social Networking Apps As Payment Options, in % of Internet Users, June 2018
Likelihood of Loading a Credit Card and Debit Card Into a Mobile Phone or Wallet, in % of Consumers, 2018
Share of Internet Users Who Are Somewhat / Very Comfortable Using and Who Made a Purchase Using a Mobile Payment / Digital Wallet Service, in %, 2016-2018
New Forms of Payment Used Regularly, in % of Credit/Debit Card Owners, February 2018

6. Latin America
6.1. Regional
Penetration of In-Store Mobile Payment App Users, in % of Banked Internet Users, by Selected Countries, 2018
Share of Banked Internet Users Who Have Not Used Mobile Payment Apps/ Mobile Wallets In-Store But Intend to Use Them in the Next Year, in %, by Selected Countries, 2018
Top Motivations to Start Using Mobile Payments Apps/Wallets In-Store, in % of Banked Internet Users Who Have Not Used and Do Not Intend to Use Mobile Payment Apps In-Store Next Year, by Selected Countries, 2018
Perceived Barriers to Paying via a Mobile App In-Store, in % of Banked Internet Users Who Have Not Used Mobile Payment Apps to Pay In-Store, by Selected Countries, 2018
Penetration of P2P Mobile Payment Users, in % of Banked Internet Users, by Selected Countries, 2018
6.2. Brazil
Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, Q1 2018
Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2017-2022f
6.3. Argentina
Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2017-2022f
6.4. Mexico
Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, Q1 2018
Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2017-2022f

7.Middle
East and Africa
7.1. Regional
Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2017-2022f
7.2. UAE
Mobile Wallet Market Size, in USD million, 2016 & 2022f
Breakdown of Frequency of Using Digital Wallets, in % of Respondents Who Use Digital Wallets, and Share of Non-Users Who Are Likely to Start Using Digital Wallets in Near Future, in %, February 2018
Overview of Selected Mobile Wallets, incl. Company and Launch Date, January 2019
7.3. South Africa
Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
In-Store Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Solutions Used In-Store, in % of Users, June 2018
8. Mobile Wallet Profiles
Profile of Apple Pay, February 2019
Profile of Samsung Pay, February 2019
Profile of Google Pay, February 2019
Profile of Alipay, February 2019
Profile of WeChat Pay, February 2019

Samples

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Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alipay
  • Alphabet Inc
  • Amazon.com Inc.
  • Ant Financial Services Group
  • Apple Inc
  • GO-JEK Indonesia PT
  • GO-PAY
  • Google Pay
  • LINE Corp
  • LINE Pay
  • One97 communications Ltd
  • PAYBACK GmbH
  • PayPal Inc.
  • Paytm
  • PhonePe Private Ltd
  • Rakuten Pay
  • Samsung Electronics Co. Ltd
  • Starbucks Corp
  • Swish Inc.
  • Tencent Holdings Ltd
  • Vipps AS
  • WeChat Pay

Methodology

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