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Where Consumers Shop for Eyewear

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    Report

  • 41 Pages
  • December 2021
  • Region: Global
  • Euromonitor International
  • ID: 4760903
2021 showed signs of recovery, after a steep decline in 2020 due to the global pandemic. In the post-COVID-19 era, embracing digitalisation has been crucial for all categories. With eyewear still reliant on store-based channels for their in-store expert service, industry players will increasingly invest in omnichannel strategies to future-proof their revenue streams. Digital eye players also recognise the benefits of opening a physical space and are crossing over into physical stores.

The publisher's Where Consumers Shop for Eyewear global briefing offers detailed strategic analysis of the global Eyewear market by pinpointing growth sectors, emerging trends, economic/lifestyle influences, highlights categories and geographies as well as pressing industry issues that are driving growth. The report identifies leading companies and brands within the competitive landscape, which feeds into shaping marketing and distribution strategies. From the latest cosmetics and coloured contact lenses to prescription glasses and frames, The International offers an incisive snapshot of the Eyewear industry. Forecasts illustrate how the market is predicted to develop, regulatory shifts as well as opportunities to be seized for further growth.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Industry Snapshot
  • Impact of Covid-19
  • Channel Shifts
  • Store-based Channels
  • Non-store Channels
  • Future Developments