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Survey of Law Libraries, Library Role in Market Research & Strategic Planning

  • ID: 4760910
  • Report
  • 70 pages
  • Primary Research Group
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This study looks closely at the involvement of law librarians in market research and strategic planning for their parent organizations.  The 70-page report gives detailed information on how law librarians view their roles and what tasks and assignments they typically perform in these key areas.  In open-ended questions, the survey participants discuss their assignments and offer advice to their peers.  In addition, the study gives highly detailed data on the library role in setting up alerts, competitor profiling and other forms of competitive intelligence, market research, selection and operation of marketing software and applications, responses to requests for proposal and other areas in which law librarians are increasingly asserting themselves.

The study also provides detailed quantitative info on the percentage of law librarians who feel that their role in market research and strategic planning has increased, decreased or remained about the same in recent years.

The report helps its end users to answer questions such as: how common is it for law librarians to contribute articles for law firm blogs or for law firm newsletters? How involved are they in client surveys? How often do they attend key events at which clients are honored or pursued?  What should law librarians expect in the future? Will their roles increase and if so, in what areas?

Data in the report derives from a survey of 71 law libraries, predominantly from the USA and Canada.  The sample includes 30 law firm and 16 university law libraries, and 12 courthouse libraries as well as other participants from government agencies, non-profits and corporations.

Data in the study is broken out by a broad range of institutional and personal variables including institutional parent (i.e, law firm, university, courthouse, etc.), library staff size, and personal characteristics of the survey participant such as age, gender, and educational background, among others.

Just of few of the report’s main findings are that:

  • Across the entire sample, 34.72% of respondents feel that librarians have played a greater or much greater role in market research than they did in the past, while 55.56% felt their role had stayed about the same, and 1.39% indicated playing a lesser role.
  • 33% of librarians in the sample over age 55 write articles for their organization’s newsletters.
  • Respondents with both an MLIS or other library oriented degree AND a JD degree spent more than 16% of their staff time on marketing-strategic planning related tasks and assignments.
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1. PARTICIPANTS LIST   

  • Characteristics of the Sample

2. SUMMARY OF MAIN FINDINGS   

  • About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources?
  • Over the past three years would you say that you or other librarians in your library have played a greater role, lesser role, or about the same role as in the past in helping with the market research effort?
  • If your library plays any role in market research, what is this role?  What does the library do?
  • Law firm
  • Corporate/Other Government/Other
  • University
  • Courthouse
  • About what percentage of your personal staff time is spent on tasks closely associated with marketing and business development rather than legal research for clients or traditional library functions?
  • What were the last two tasks that you performed in market research or business development?  You can describe them in general terms without mentioning specific names of organizations.
  • Law firm
  • Corporate/Other Government/Other
  • University
  • Courthouse
  • Which of the following does the library do to help the organization to market its services?
  • Set up alerts in Google and other news sources
  • Aggregate alerts by industry or topic and present a partially finished newsletter to a lawyer or practice group
  • Write articles for your organization's blogs or newsletters
  • Edit articles for your organization's blogs or newsletters
  • Evaluate and choose news aggregation services
  • Market organizational website, blogs, newsletters and other content on LinkedIn, Facebook and other social media
  • Conduct key word research for online marketing
  • Evaluate and choose automated or online marketing or customer relations systems such as Salesforce, Moz, Scorpion, Pardot or Google Analytics or many others
  • Conduct client surveys
  • Set up or instruct in the use of online survey applications
  • Write or contribute to writing profiles of current or potential clients
  • Write or contribute to writing profiles of potential competitors
  • How involved are the organization's librarians in attending events with clients and other events largely organized to increase interaction with current or potential clients or high level funders or other benefactors?

List of Tables
Table 1.1 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.)   
Table 1.2 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by type of law library   
Table 1.3 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by  number of full time equivalent library staff   
Table 1.4 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by personal age of the survey participant   
Table 1.5 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 1.6 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by gender of the survey participant   
Table 1.7 About how involved would you say that the library is in doing market research to help your organization find new clients or revenues, or gain greater revenue from existing clients or revenue sources? (for universities and non-profit/government libraries, marketing is understood to be aimed at student recruitment, and the generation of financial support.) Broken out by higher education degrees obtained by the survey participant   
Table 2.1 Over the past three years would you say that you or other librarians in your library have played a greater role, lesser role, or about the same role as in the past in helping with the market research effort?   
Table 2.2 Over the past three years would you say that you or other librarians in your library have played a greater role, lesser role, or about the same role as in the past in helping with the market research effort? Broken out by type of law library   
Table 2.3 Over the past three years would you say that you or other librarians in your library have played a greater role, lesser role, or about the same role as in the past in helping with the market research effort? Broken out by  number of full time equivalent library staff   
Table 2.4 Over the past three years would you say that you or other librarians in your library have played a greater role, lesser role, or about the same role as in the past in helping with the market research effort? Broken out by personal age of the survey participant   
Table 2.5 Over the past three years would you say that you or other librarians in your library have played a greater role, lesser role, or about the same role as in the past in helping with the market research effort? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 2.6 Over the past three years would you say that you or other librarians in your library have played a greater role, lesser role, or about the same role as in the past in helping with the market research effort? Broken out by gender of the survey participant   
Table 2.7 Over the past three years would you say that you or other librarians in your library have played a greater role, lesser role, or about the same role as in the past in helping with the market research effort? Broken out by higher education degrees obtained by the survey participant   
If your library plays any role in market research, what is this role?  What does the library do? Broken out by type of law library   
Table 3.1 About what percentage of your personal staff time is spent on tasks closely associated with marketing and business development rather than legal research for clients or traditional library functions?   
Table 3.2 About what percentage of your personal staff time is spent on tasks closely associated with marketing and business development rather than legal research for clients or traditional library functions? Broken out by type of law library   
Table 3.3 About what percentage of your personal staff time is spent on tasks closely associated with marketing and business development rather than legal research for clients or traditional library functions? Broken out by  number of full time equivalent library staff   
Table 3.4 About what percentage of your personal staff time is spent on tasks closely associated with marketing and business development rather than legal research for clients or traditional library functions? Broken out by personal age of the survey participant   
Table 3.5 About what percentage of your personal staff time is spent on tasks closely associated with marketing and business development rather than legal research for clients or traditional library functions? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 3.6 About what percentage of your personal staff time is spent on tasks closely associated with marketing and business development rather than legal research for clients or traditional library functions? Broken out by gender of the survey participant   
Table 3.7 About what percentage of your personal staff time is spent on tasks closely associated with marketing and business development rather than legal research for clients or traditional library functions? Broken out by higher education degrees obtained by the survey participant   
What were the last two tasks that you performed in market research or business development?  You can describe them in general terms without mentioning specific names of organizations. Broken out by type of law library   
Table 4 Which of the following does the library do to help the organization to market its services? Choose all that apply.   
Table 4.1.1 Does the library set up alerts in Google and other news sources to help the organization to market its services?   
Table 4.1.2 Does the library set up alerts in Google and other news sources to help the organization to market its services? Broken out by type of law library   
Table 4.1.3 Does the library set up alerts in Google and other news sources to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.1.4 Does the library set up alerts in Google and other news sources to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.1.5 Does the library set up alerts in Google and other news sources to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.1.6 Does the library set up alerts in Google and other news sources to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.1.7 Does the library set up alerts in Google and other news sources to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.2.1 Does the library aggregate alerts by industry or topic and present a partially finished newsletter to a lawyer or practice group to help the organization to market its services?   
Table 4.2.2 Does the library aggregate alerts by industry or topic and present a partially finished newsletter to a lawyer or practice group to help the organization to market its services? Broken out by type of law library   
Table 4.2.3 Does the library aggregate alerts by industry or topic and present a partially finished newsletter to a lawyer or practice group to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.2.4 Does the library aggregate alerts by industry or topic and present a partially finished newsletter to a lawyer or practice group to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.2.5 Does the library aggregate alerts by industry or topic and present a partially finished newsletter to a lawyer or practice group to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.2.6 Does the library aggregate alerts by industry or topic and present a partially finished newsletter to a lawyer or practice group to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.2.7 Does the library aggregate alerts by industry or topic and present a partially finished newsletter to a lawyer or practice group to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.3.1 Does the library write articles for your organization's blogs or newsletters to help the organization to market its services?   
Table 4.3.2 Does the library write articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by type of law library   
Table 4.3.3 Does the library write articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.3.4 Does the library write articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.3.5 Does the library write articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.3.6 Does the library write articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.3.7 Does the library write articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.4.1 Does the library edit articles for your organization's blogs or newsletters to help the organization to market its services?   
Table 4.4.2 Does the library edit articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by type of law library   
Table 4.4.3 Does the library edit articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.4.4 Does the library edit articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.4.5 Does the library edit articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.4.6 Does the library edit articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.4.7 Does the library edit articles for your organization's blogs or newsletters to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.5.1 Does the library evaluate and choose news aggregation services to help the organization to market its services?   
Table 4.5.2 Does the library evaluate and choose news aggregation services to help the organization to market its services? Broken out by type of law library   
Table 4.5.3 Does the library evaluate and choose news aggregation services to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.5.4 Does the library evaluate and choose news aggregation services to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.5.5 Does the library evaluate and choose news aggregation services to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.5.6 Does the library evaluate and choose news aggregation services to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.5.7 Does the library evaluate and choose news aggregation services to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.6.1 Does the library market organizational website, blogs, newsletters and other content on LinkedIn, Facebook and other social media to help the organization to market its services?   
Table 4.6.2 Does the library market organizational website, blogs, newsletters and other content on LinkedIn, Facebook and other social media to help the organization to market its services? Broken out by type of law library   
Table 4.6.3 Does the library market organizational website, blogs, newsletters and other content on LinkedIn, Facebook and other social media to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.6.4 Does the library market organizational website, blogs, newsletters and other content on LinkedIn, Facebook and other social media to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.6.5 Does the library market organizational website, blogs, newsletters and other content on LinkedIn, Facebook and other social media to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.6.6 Does the library market organizational website, blogs, newsletters and other content on LinkedIn, Facebook and other social media to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.6.7 Does the library market organizational website, blogs, newsletters and other content on LinkedIn, Facebook and other social media to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.7.1 Does the library conduct key word research for online marketing to help the organization to market its services?   
Table 4.7.2 Does the library conduct key word research for online marketing to help the organization to market its services? Broken out by type of law library   
Table 4.7.3 Does the library conduct key word research for online marketing to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.7.4 Does the library conduct key word research for online marketing to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.7.5 Does the library conduct key word research for online marketing to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.7.6 Does the library conduct key word research for online marketing to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.7.7 Does the library conduct key word research for online marketing to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.8.1 Does the library evaluate and choose automated or online marketing or customer relations systems such as Salesforce, Moz, Scorpion, Pardot or Google Analytics or many others to help the organization to market its services?   
Table 4.8.2 Does the library evaluate and choose automated or online marketing or customer relations systems such as Salesforce, Moz, Scorpion, Pardot or Google Analytics or many others to help the organization to market its services? Broken out by type of law library   
Table 4.8.3 Does the library evaluate and choose automated or online marketing or customer relations systems such as Salesforce, Moz, Scorpion, Pardot or Google Analytics or many others to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.8.4 Does the library evaluate and choose automated or online marketing or customer relations systems such as Salesforce, Moz, Scorpion, Pardot or Google Analytics or many others to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.8.5 Does the library evaluate and choose automated or online marketing or customer relations systems such as Salesforce, Moz, Scorpion, Pardot or Google Analytics or many others to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.8.6 Does the library evaluate and choose automated or online marketing or customer relations systems such as Salesforce, Moz, Scorpion, Pardot or Google Analytics or many others to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.8.7 Does the library evaluate and choose automated or online marketing or customer relations systems such as Salesforce, Moz, Scorpion, Pardot or Google Analytics or many others to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.9.1 Does the library conduct client surveys to help the organization to market its services?   
Table 4.9.2 Does the library conduct client surveys to help the organization to market its services? Broken out by type of law library   
Table 4.9.3 Does the library conduct client surveys to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.9.4 Does the library conduct client surveys to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.9.5 Does the library conduct client surveys to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.9.6 Does the library conduct client surveys to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.9.7 Does the library conduct client surveys to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.10.1 Does the library set up or instruct in the use of online survey applications to help the organization to market its services?   
Table 4.10.2 Does the library set up or instruct in the use of online survey applications to help the organization to market its services? Broken out by type of law library   
Table 4.10.3 Does the library set up or instruct in the use of online survey applications to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.10.4 Does the library set up or instruct in the use of online survey applications to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.10.5 Does the library set up or instruct in the use of online survey applications to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.10.6 Does the library set up or instruct in the use of online survey applications to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.10.7 Does the library set up or instruct in the use of online survey applications to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.11.1 Does the library write or contribute to writing profiles of current or potential clients to help the organization to market its services?   
Table 4.11.2 Does the library write or contribute to writing profiles of current or potential clients to help the organization to market its services? Broken out by type of law library   
Table 4.11.3 Does the library write or contribute to writing profiles of current or potential clients to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.11.4 Does the library write or contribute to writing profiles of current or potential clients to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.11.5 Does the library write or contribute to writing profiles of current or potential clients to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.11.6 Does the library write or contribute to writing profiles of current or potential clients to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.11.7 Does the library write or contribute to writing profiles of current or potential clients to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 4.12.1 Does the library write or contribute to writing profiles of potential competitors to help the organization to market its services?   
Table 4.12.2 Does the library write or contribute to writing profiles of potential competitors to help the organization to market its services? Broken out by type of law library   
Table 4.12.3 Does the library write or contribute to writing profiles of potential competitors to help the organization to market its services? Broken out by  number of full time equivalent library staff   
Table 4.12.4 Does the library write or contribute to writing profiles of potential competitors to help the organization to market its services? Broken out by personal age of the survey participant   
Table 4.12.5 Does the library write or contribute to writing profiles of potential competitors to help the organization to market its services? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 4.12.6 Does the library write or contribute to writing profiles of potential competitors to help the organization to market its services? Broken out by gender of the survey participant   
Table 4.12.7 Does the library write or contribute to writing profiles of potential competitors to help the organization to market its services? Broken out by higher education degrees obtained by the survey participant   
Table 5.1 How involved are the organization's librarians in attending events with clients and other events largely organized to increase interaction with current or potential clients or high level funders or other benefactors?   
Table 5.2 How involved are the organization's librarians in attending events with clients and other events largely organized to increase interaction with current or potential clients or high level funders or other benefactors? Broken out by type of law library   
Table 5.3 How involved are the organization's librarians in attending events with clients and other events largely organized to increase interaction with current or potential clients or high level funders or other benefactors? Broken out by  number of full time equivalent library staff   
Table 5.4 How involved are the organization's librarians in attending events with clients and other events largely organized to increase interaction with current or potential clients or high level funders or other benefactors? Broken out by personal age of the survey participant   
Table 5.5 How involved are the organization's librarians in attending events with clients and other events largely organized to increase interaction with current or potential clients or high level funders or other benefactors? Broken out by self-assessed level of familiarity with emerging technologies in the legal sector   
Table 5.6 How involved are the organization's librarians in attending events with clients and other events largely organized to increase interaction with current or potential clients or high level funders or other benefactors? Broken out by gender of the survey participant   
Table 5.7 How involved are the organization's librarians in attending events with clients and other events largely organized to increase interaction with current or potential clients or high level funders or other benefactors? Broken out by higher education degrees obtained by the survey participant

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  • Alameda County Law Library
  • Balch and Bingham LLP
  • Barack Ferrazzano and Kircshbaum
  • Barclay Damon LLP
  • Boardman and Clark LLP
  • Brooklyn Law School Library
  • Canadian Tax Foundation
  • Champaign County
  • Chapman and Cutler
  • Conyers Dill and Pearman
  • Court of Justice of the European Union
  • Crowell and Moring LLP
  • De La Salle University
  • Dentons Canada LLP
  • Duke Law School
  • Elgin Law Association
  • Elon University School of Law
  • Fairfax Public Law Library
  • Fasken Martineau DuMoulin LLP
  • FCHS
  • Finnegan
  • Foley Hoag
  • Fordham Law School
  • Frost Brown Todd LLC
  • Gilbert's LLP
  • Grayson County Law Library
  • Holland and Knight
  • Honigman LLP
  • Jackson Walker LLP
  • Kathrine R. Everett Law Library
  • Kegler Brown Hill + Ritter
  • Kutak Rock LLP
  • Law Library Association of St. Louis
  • law school of u.s. university
  • Law Society of P.E.I. Library
  • Lawson Lundell LLP
  • Lehigh County Law Library
  • Lieff Cabraser
  • Lincoln Memorial University Law School
  • Lyon County Law Library
  • McCaughtry and Associates, Inc.
  • Mendocino County Law Library
  • Miller Johnson
  • Monterey County Law Library
  • National Judicial Institute
  • Native American Rights Fund
  • New York County District Attorney's Office
  • NYS Office of the Attorney General
  • Osler, Hoskin and Harcourt LLP
  • Paul L . Boley Law Library, Lewis and Clark Law School
  • SBCLL
  • Sidley Austin LLP
  • Snell and Wilmer
  • State Law Library of Montana
  • State of Oregon Law Library
  • Stikeman Elliott
  • Stites and Harbison
  • Supreme Court of Canada
  • Supreme Court of KS. Law Library
  • The Brattle Group
  • Thormodsgard Law Library University of North Dakota School of Law
  • Univ. of Idaho College of Law
  • University of North Carolina
  • University of Pavia
  • University of South Carolina School of Law
  • University of NE College of Law
  • Vinson and Elkins LLP
  • Wilson Sonsini Goodrich and Rosati
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