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Global Sports Technology Market by Technology (Devices, Smart Stadiums, Sports Analytics, Esports), by Sport (Soccer, Baseball, Basketball, Ice Hockey, Rugby, Tennis, Cricket), End User (Sports Associations, Clubs, Leagues) and Region - Forecast to 2027

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    Report

  • 127 Pages
  • December 2022
  • Region: Global
  • Markets and Markets
  • ID: 5322353

Increasing Adoption of AR and VR in Sports

The sports technology market is estimated to grow from USD 21.9 billion in 2022 to reach  USD 41.8 billion by 2027; it is expected to grow at a CAGR of 13.8% from 2022 to 2027. The growth of the sports technology market can be attributed to increasing focus on delighting and engaging fans at stadiums, growing pressure to improve player and team performance, and rising implementation of IoT technologies for efficient management of stadium infrastructure.

The sports technology market for sports analytics is expected to grow at the highest CAGR from 2022 to 2027

Sports analytics solutions not only help coaches and management but also provide the means for individual players to analyze and improve their performance. The use of sports analytics is not limited to fields and players, but various sports organizations are also using data-driven decision-making to improve their hospitality and audience experience. Thus, sports analytics solutions help sports organizations to improvise in multiple domains by making data-driven decisions that help increase profitability.  

The sports technology market in Europe is expected to grow at the second highest CAGR during the forecast period.

Europe has the greatest number of professional and reputable football associations and clubs in the world. Different European football leagues, such as the Barclays English Premier League, Bundesliga (Germany), Scottish Premier League (Scotland), and La Liga (Spain), take place at regular intervals, and the management of these associations invest heavily in technologies for effective monitoring of games and players. Major football clubs, such as Manchester United, Arsenal, Chelsea, Real Madrid, Barcelona, and Liverpool, are part of such leagues.

Key players in the sports technology market include IBM (US), Ericsson (Sweden), Cisco (US), Fujitsu (Japan), Huawei (China), Intel (US), SAS Institute (US), SAP (Germany), Oracle (US), NEC Corp.(Japan), Sharp Corp. (Japan), Samsung Electronics (South Korea), Fitbit (US), Apple Inc. (US), Garmin Ltd. (US), Xiaomi Corp. (China) Sony Group Corp. (Japan), Panasonic Corp. (Japan), Modern Times Group (Sweden), Activision Blizzard (US), Tencent Holdings Ltd. (China), Catapult (Australia), and Zebra Technologies (US).

Research Coverage
Based on technology, the sports technology market has been segmented into devices, smart stadiums, esports, and sports analytics. Based on sport, the sports technology market has been segmented into soccer, baseball, basketball, ice hockey, American football/rugby, tennis, cricket, golf, esports, and others. Based on end-user, the sports technology market has been segmented into sports associations, clubs, leagues, athletes, and coaches. Based on region, the sports technology market has been segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). 

Reasons to Buy Report
The report would help market leaders/new entrants in the following ways:
1.    This report segments the sports technology market comprehensively and provides the closest approximations of the overall market size, as well as that of the subsegments across deposition technology, sport, end user, and regions.
2.    The report helps stakeholders understand the pulse of the market and provides information on key market drivers, restraints, challenges, and opportunities.
3.    This report would help stakeholders understand their competitors better and gain more insights to enhance their position in the business. The competitive landscape provides market share analysis and company evaluation quadrant for the key players operating in the sports technology market.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.3 Inclusions and Exclusions
1.4 Study Scope
1.4.1 Markets Covered
Figure 1 Sports Technology Market Scope
1.4.2 Regional Scope
1.5 Years Considered
1.6 Currency Considered
1.7 Units Considered
1.8 Limitations
1.9 Stakeholders
1.1 Summary of Changes

2 Research Methodology
2.1 Research Data
Figure 2 Sports Technology Market Size Estimation and Process Flow
Figure 3 Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Key Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews with Experts
2.1.2.2 Key Data from Primary Sources
2.1.2.3 Key Industry Insights
2.1.2.4 Breakdown of Primaries
2.1.3 Secondary and Primary Research
2.2 Market Size Estimation
Figure 4 Market Size Estimation Methodology: Approach 1 (Supply Side): Revenue Generated from Sales of Smart Stadium-Related Software and Services in 2021
Figure 5 Market Size Estimation Methodology: Approach 2 (Demand Side): Estimation of Sports Technology Market Size, by Technology
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Arriving at Market Size Using Bottom-Up Approach (Demand Side)
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
2.2.2 Top-Down Approach
2.2.2.1 Approach for Arriving at Market Size Using Top-Down Analysis
Figure 7 Market Size Estimation Methodology: Top-Down Approach
2.2.3 Market Share Estimation
2.3 Market Breakdown and Data Triangulation
Figure 8 Market Breakdown and Data Triangulation
2.4 Research Assumptions
Table 1 Assumptions for Research Study
2.4.1 Growth Rate Assumptions/Forecasts
2.5 Research Limitations
2.6 Risk Assessment

3 Executive Summary
Figure 9 Sports Analytics Segment of Sports Technology Market to Grow at Highest CAGR from 2022 to 2027
Figure 10 Soccer Segment to Account for Largest Size of Market from 2022 to 2027
Figure 11 Market in Asia-Pacific Expected to Grow at Highest CAGR During from 2022 to 2027

4 Premium Insights
4.1 Attractive Opportunities for Players in Market
Figure 12 Increasing Demand for Data-Driven Decisions to Drive Market Growth from 2022 to 2027
4.2 Sports Technology Market, by Technology
Figure 13 Smart Stadiums Segment to Hold Largest Size of Market by 2027
4.3 Market in Asia-Pacific, by Technology and Country
Figure 14 Smart Stadiums Segment and China to Account for Largest Shares of Market in Asia-Pacific in 2022
4.4 Sports Technology Market, by End-user
Figure 15 Sports Associations to Hold Largest Share of Market from 2022 to 2027
4.5 Market, by Region
Figure 16 Sports Technology Market in China to Grow at Highest CAGR from 2022 to 2027

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 17 Sports Technology Market: Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Increasing Focus on Delighting and Engaging Fans at Stadiums
5.2.1.2 Pressing Need for Data-Driven Decisions
5.2.1.3 Growing Pressure to Improve Player/Team Performance
5.2.1.4 Surging Adoption of Esports Technology
5.2.1.5 Rising Implementation of IoT Technologies for Efficient Management of Stadium Infrastructure
Figure 18 Impact of Drivers on Market
5.2.2 Restraints
5.2.2.1 High Initial Investments and Budget Constraints
Figure 19 Impact of Restraints on the Sports Technology Market
5.2.3 Opportunities
5.2.3.1 Advent of AI and Ml Technologies
5.2.3.2 Emergence of Sports Leagues and Events with Large Prize Pools
5.2.3.3 Increasing Adoption of AR and VR in Sports
Figure 20 Impact of Opportunities on Market
5.2.4 Challenges
5.2.4.1 Lack of Professionals with Analytical Skills
5.2.4.2 Complexities in Upgrading and Replacing Legacy Systems
Figure 21 Impact of Challenges on Market
5.3 Value Chain Analysis
Figure 22 Value Chain Analysis: Major Value Added by Manufacturers
5.4 Sports Technology Market Ecosystem Analysis
Table 2 Market: Ecosystem
5.5 Technology Analysis
5.5.1 Internet of Things
5.5.2 5G
5.5.3 Artificial Intelligence
5.5.4 Augmented and Virtual Reality
5.6 Patent Analysis
Figure 23 Number of Patents Granted Per Year from 2012 to 2021
Figure 24 Top 10 Companies with the Highest Number of Patent Applications in the Last 10 Years
Table 3 List of Top Patent Owners in the Last 10 Years
5.6.1 List of Major Patents
Table 4 List of Major Patents
5.7 Case Study Analysis
5.7.1 Cisco Intersight Helps Riot’S Esports Business Deliver Game-Changing Experience
5.7.2 Sydney Sixers Used Pressbox Graphics to Delight Fans During Big Bash League
5.7.3 Fox Sports Uses IBM Ix to Deliver Personalized Video Experiences to Viewers
5.7.4 Baylor University Deployed Wearable Devices to Analyze Player Performance
5.7.5 Dataart Offered Solutions to Analyze Sports Performance
5.8 Trends/Disruptions Impacting Customer Business
Figure 25 Virtual Fan Engagement to Present New Growth Opportunities for Sports Technology Companies
5.9 Trade Analysis
Figure 26 Import Data for Wristwatches with Opto-Electronic Display, by Country, 2017-2021 (USD Thousand)
Figure 27 Export Data for Wristwatches with Opto-Electronic Display, by Country, 2017-2021 (USD Thousand)
5.10 Porter’s Five Force Analysis
Table 5 Impact of Porter’S Five Forces on Sports Technology Market, 2022
5.11 Tariff Analysis
Table 6 Tariff Data for Wristwatches Exported by China
Table 7 Tariff Data for Wristwatches Exported by US
Table 8 Tariff Data for Wristwatches Exported by Germany
5.12 Standards and Regulatory Landscape
5.12.1 Regulatory Bodies, Government Agencies, and Other Organizations
Table 9 North America: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 Europe: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Rest of the World: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.12.2 Health Insurance Portability and Accountability Act
5.12.3 System and Organization Controls Type Ii Compliance
5.12.4 Iso/Iec 27001
5.12.5 Import-Export Laws
5.12.6 Restriction of Hazardous Substances (Rohs) and Waste Electrical and Electronic Equipment (Weee)
5.12.7 Registration, Evaluation, Authorisation and Restriction of Chemicals (Reach)
5.12.8 General Data Protection Regulation (Gdpr)
5.13 Key Stakeholders and Buying Criteria
5.13.1 Key Stakeholders in Buying Process
Figure 28 Influence of Stakeholders on Buying Process, by Top Three End-users
Table 13 Influence of Stakeholders on Buying Process, by Top Three End-users (%)
5.13.2 Buying Criteria
Figure 29 Key Buying Criteria for Top Three End-users
Table 14 Key Buying Criteria for Top 3 End-users
5.14 Pricing Analysis
5.14.1 Average Selling Price of Smartwatches Offered by Major Players to Top Three End-users
Figure 30 Average Selling Price of Smartwatches Offered by Major Players to Top Three End-users
Table 15 Average Selling Price of Smartwatches Offered by Major Market Players to Top Three End-users
5.14.2 Average Selling Price of Digital Signage Offered by Major Players to Top Three End-users
Figure 31 Average Selling Price of Digital Signage Offered by Major Players to Top Three End-users
Table 16 Average Selling Price of Digital Signage Offered by Major Market Players to Top Three End-users
5.14.3 Average Selling Price of Sports Cameras Offered by Major Players to Top Three End-users
Figure 32 Average Selling Price of Sports Cameras Offered by Major Players to Top Three End-users
Table 17 Average Selling Price of Sports Cameras Offered by Major Market Players to Top Three End-users
Table 18 Average Selling Price of Smartwatches Offered by Top Companies, 2021
Table 19 Average Selling Price of Fitness Trackers Offered by Top Companies, 2021
Table 20 Average Selling Price of Digital Signage Offered by Top Companies, 2021
Table 21 Average Selling Price of Sports Cameras Offered by Top Companies, 2021
5.15 Key Conferences and Events, 2022-2023
Table 22 Sports Technology Market: Detailed List of Conferences and Events

6 Sports Technology Market, by Technology
6.1 Introduction
Figure 33 Market for Devices Expected to Dominate During Forecast Period
Table 23 Market, by Technology, 2018-2021 (USD Million)
Table 24 Market, by Technology, 2022-2027 (USD Million)
6.2 Devices
Table 25 Devices: Sports Technology Market, by Type, 2018-2021 (USD Million)
Table 26 Devices: Market, by Type, 2022-2027 (USD Million)
Table 27 Devices: Market, by Type, 2018-2021 (Thousand Units)
Table 28 Devices: Market, by Type, 2022-2027 (Thousand Units)
Table 29 Devices: Market, by Region, 2018-2021 (USD Million)
Table 30 Devices: Market, by Region, 2022-2027 (USD Million)
6.2.1 Wearables
Table 31 Wearables: Sports Technology Market, by Type, 2018-2021 (USD Million)
Table 32 Wearables: Market, by Type, 2022-2027 (USD Million)
Table 33 Wearables: Market, by Type, 2018-2021 (Thousand Units)
Table 34 Wearables: Market, by Type, 2022-2027 (Thousand Units)
Table 35 Wearables: Market, by Region, 2018-2021 (USD Million)
Table 36 Wearables: Market, by Region, 2022-2027 (USD Million)
6.2.1.1 Wristwear
6.2.1.1.1 Technological Advancements and Ease of Use Drive Market Growth
6.2.1.2 Augmented and Virtual Reality (Ar/Vr)
6.2.1.2.1 Ar and Vr Provide Ultimate Fan Experience from Anywhere
6.2.1.3 Smart Clothing
6.2.1.3.1 Smart Clothing with Embedded Sensors are Future of Performance Tracking
6.2.1.4 Smart Shoes
6.2.1.4.1 Monitor Parameters Such as Calories Burned and Steps Traveled in a Day
6.2.2 Digital Signage
6.2.2.1 Engage Fans and Communicate Relevant Targeted Messages to Wide Variety of Audiences
Table 37 Digital Signage: Sports Technology Market, by Region, 2018-2021 (USD Million)
Table 38 Digital Signage: Market, by Region, 2022-2027 (USD Million)
6.2.3 Sports Cameras
6.2.3.1 Increasing Demand for High-Resolution Broadcasting Drives Market
Table 39 Sports Cameras: Market, by Region, 2018-2021 (USD Million)
Table 40 Sports Cameras: Market, by Region, 2022-2027 (USD Million)
6.3 Smart Stadiums
Table 41 Enhancing Fan Engagement in Smart Stadiums
Table 42 Smart Stadium Ecosystem Members
Table 43 Smart Stadium Vendors
Table 44 Smart Stadiums: Sports Technology Market, by Offering, 2018-2021 (USD Million)
Table 45 Smart Stadiums: Market, by Offering, 2022-2027 (USD Million)
Table 46 Smart Stadiums: Market, by Region, 2018-2021 (USD Million)
Table 47 Smart Stadiums: Market, by Region, 2022-2027 (USD Million)
6.3.1 Software
Table 48 Smart Stadiums: Market, by Software, 2018-2021 (USD Million)
Table 49 Smart Stadiums: Market, by Software, 2022-2027 (USD Million)
6.3.1.1 Digital Content Management
Table 50 Digital Content Management: Sports Technology Market, by Type, 2018-2021 (USD Million)
Table 51 Digital Content Management: Market, by Type, 2022-2027 (USD Million)
6.3.1.1.1 Audio and Video Management
6.3.1.1.1.1 Audio and Video Management Solutions Help Organize and Distribute Content Securely and Reliably
6.3.1.1.2 Digital Signage
6.3.1.1.2.1 Digital Signage Prominently Used in Stadiums to Provide Information and Advertising
6.3.1.1.3 Mobile and Content Management
6.3.1.1.3.1 Mobile and Web Content Management Software Store and Deliver Content and Services to Mobile Devices
6.3.1.2 Stadium and Public Security
Table 52 Stadium and Public Security: Sports Technology Market, by Type, 2018-2021 (USD Million)
Table 53 Stadium and Public Security: Market, by Type, 2022-2027 (USD Million)
6.3.1.2.1 Access Control
6.3.1.2.1.1 Access Control Enables Restricting Unauthorized Personnel from Accessing Specific Areas of Stadiums
6.3.1.2.2 Video Surveillance
6.3.1.2.2.1 Video Surveillance Systems Help Monitor Activities in Stadiums and Surroundings
6.3.1.2.3 Physical Security Information Management (Psim)
6.3.1.2.3.1 Psim Software Improves Physical Security Management and Reporting Operations
6.3.1.2.4 Security Scanning, Imaging, and Metal Detection
6.3.1.2.4.1 Security Scanning, Imaging, and Metal Detection Systems Scan and Analyze Visitor Belongings at Stadium Entry and Exit
6.3.1.2.5 Emergency and Disaster Management
6.3.1.2.5.1 Emergency and Disaster Management Software Help Rescue People During Emergencies
6.3.1.2.6 Cybersecurity
6.3.1.2.6.1 Sensitive Data Protection Driving Cybersecurity Market
6.3.1.2.7 Others
6.3.1.3 Building Automation
Table 54 Building Automation: Sports Technology Market, by Type, 2018-2021 (USD Million)
Table 55 Building Automation: Market, by Type, 2022-2027 (USD Million)
6.3.1.3.1 Parking Management Systems
6.3.1.3.1.1 Useful for Ensuring Security Through Vehicles and Logistic Surveillance
6.3.1.3.2 Energy Management Systems
6.3.1.3.2.1 Stadiums Use Advanced Systems for Monitoring, Controlling, and Optimizing Energy Consumption
6.3.1.3.3 Facility Management Systems
6.3.1.3.3.1 Facility Management Systems Provide Software-Based Technology to Manage Facilities Through Visual Display Tools
6.3.1.4 Event Management
Table 56 Event Management: Sports Technology Market, by Type, 2018-2021 (USD Million)
Table 57 Event Management: Market, by Type, 2022-2027 (USD Million)
6.3.1.4.1 Event Marketing and Registration
6.3.1.4.1.1 Event Marketing and Registration Software Assist Stadium Operators in Utilizing Data-Driven Audience Intelligence
6.3.1.4.2 Ticketing Management
6.3.1.4.2.1 Event Marketing and Registration Software Assist Stadium Operators in Utilizing Data-Driven Audience Intelligence
6.3.1.4.3 Workforce Management
6.3.1.4.3.1 Workforce Management Systems Help Hr Department Develop and Improve Recruiting Methods
6.3.1.5 Network Management
6.3.1.5.1 Rapid Growth of Global Sporting Events Drives Demand for Advanced Network
6.3.1.6 Crowd Management
6.3.1.6.1 Safety and Security of Crowd and Players Drive Crowd Management Application
6.3.2 Services
Table 58 Smart Stadiums: Sports Technology Market, by Service, 2018-2021 (USD Million)
Table 59 Smart Stadiums: Market, by Service, 2022-2027 (USD Million)
6.3.2.1 Consulting
6.3.2.1.1 Infrastructure Analysis Drives Consulting Market
6.3.2.2 Deployment and Integration
6.3.2.2.1 Deployment and Integration Include Project Management Designing and Procurement
6.3.2.3 Support and Maintenance
6.3.2.3.1 Support and Maintenance Offer Technical Support for Software
6.3.3 Esports
Table 60 Esports: Sports Technology Market, by Type, 2018-2021 (USD Million)
Table 61 Esports: Market, by Type, 2022-2027 (USD Million)
Table 62 Esports: Market, by Region, 2018-2021 (USD Million)
Table 63 Esports: Market, by Region, 2022-2027 (USD Million)
6.3.3.1 Media Rights
6.3.3.1.1 Expanding Esports Fan Base Key Driver for Increasing Revenue Through Media Rights
6.3.3.2 Tickets and Merchandise
6.3.3.2.1 Increasing Esports Stadium Drives Ticket and Merchandise Market
6.3.3.3 Sponsorships and Advertisements
6.3.3.3.1 Sponsorship and Direct Advertising Largely Contribute to Esports Market Revenue
6.3.3.4 Publisher Fees
6.3.3.4.1 Game Publishers Monetize Their Products Through Esports
6.3.4 Sports Analytics
Table 64 Sports Analytics: Sports Technology Market, by Type, 2018-2021 (USD Million)
Table 65 Sports Analytics: Market, by Type, 2022-2027 (USD Million)
Table 66 Sports Analytics: Market, by Region, 2018-2021 (USD Million)
Table 67 Sports Analytics: Market, by Region, 2022-2027 (USD Million)
6.3.4.1 Player Analysis
6.3.4.1.1 Increasing Need for Data-Driven Performance Analysis Drives Market
6.3.4.2 Team Performance Analysis
6.3.4.2.1 Team Performance Analysis Helps Recruiters and Scouts Build Fit Teams for Matches
6.3.4.3 Video Analysis
6.3.4.3.1 Video Analysis Systems Help Management Monitor Player Reactions and Gestures
6.3.4.4 Health Assessment
6.3.4.4.1 Health Assessment Helps Physiotherapists Critically Examine Players’ Condition
6.3.4.5 Data Analysis and Interpretation
6.3.4.5.1 Teams Can Analyze Historic Data with Data Analysis and Interpretation
6.3.4.6 Fan Engagement
6.3.4.6.1 Engagement Analytics and Sports Analytics Software to Drive Fan Engagement
6.3.4.7 Broadcast Management
6.3.4.7.1 Use of Big Data and Predictive Analytics to Drive Segment
6.3.4.8 Others

7 Sports Technology Market, by Sport
7.1 Introduction
Figure 34 Soccer to Dominate Sports Technology Market from 2022 to 2027
Table 68 Market, by Sport, 2018-2021 (USD Million)
Table 69 Market, by Sport, 2022-2027 (USD Million)
7.2 Soccer
7.2.1 Emergence of Soccer as an Early Adopter of Sports Technologies
7.3 Baseball
7.3.1 Mlb Expected to Offer Several Fan Engagement Solutions for Upcoming Matches
7.4 Basketball
7.4.1 Players Use Wearable Devices to Track Workloads and Movements
7.5 Ice Hockey
7.5.1 Use of Different Mobile Sensor Systems for Training of Players
7.6 American Football/Rugby
7.6.1 IoT Devices and Ar Technology to Drive Sports Technology Market
Table 70 American Football/Rugby: Market, by Type, 2018-2021 (USD Million)
Table 71 American Football/Rugby: Market, by Type, 2022-2027 (USD Million)
7.7 Tennis
7.7.1 Sports Technologies Help Tennis Players Track and Analyze Performance Effectively
7.8 Cricket
7.8.1 Wearables Help Analyze the Fitness of Players
7.9 Golf
7.9.1 Performance Analytics Expected to be Key Application of Sports Technology
7.10 Esports
7.10.1 Online Tournaments and Augmented Reality/Extended Reality (Ar/Xr) Experience to Drive Demand
7.11 Others
Table 72 Others: Sports Technology Market, by Sports, 2018-2021 (USD Million)
Table 73 Others: Market, by Sports, 2022-2027 (USD Million)

8 Sports Technology Market, by End-user
8.1 Introduction
Figure 35 Market for Sports Associations Expected to Hold Largest Share During Forecast Period
Table 74 Market, by End-user, 2018-2021 (USD Million)
Table 75 Market, by End-user, 2022-2027 (USD Million)
8.2 Sports Associations
8.2.1 Cricket and Football Associations Focus on Data Analytics
Table 76 Sports Associations: Sports Technology Market, by Region, 2018-2021 (USD Million)
Table 77 Sports Associations: Market, by Region, 2022-2027 (USD Million)
8.3 Clubs
8.3.1 Clubs Focus on Enhancing Experience and Security of Fans
Table 78 Clubs: Sports Technology Market, by Region, 2018-2021 (USD Million)
Table 79 Clubs: Market, by Region, 2022-2027 (USD Million)
8.4 Leagues
8.4.1 Embracing Technology to Speed Up Game and Create Unique Experiences for Fans
Table 80 Leagues: Market, by Region, 2018-2021 (USD Million)
Table 81 Leagues: Market, by Region, 2022-2027 (USD Million)
8.5 Athletes
8.5.1 Athletes Use Wearables to Improve Performance
Table 82 Athletes: Sports Technology Market, by Region, 2018-2021 (USD Million)
Table 83 Athletes: Market, by Region, 2022-2027 (USD Million)
8.6 Coaches
8.6.1 Sports Analytics and Mixed Reality Technology to Help Coaches Devise Team Strategy
Table 84 Coaches: Sports Technology Market, by Region, 2018-2021 (USD Million)
Table 85 Coaches: Market, by Region, 2022-2027 (USD Million)

9 Sports Technology Market, by Region
9.1 Introduction
Figure 36 Geographic Analysis: Sports Technology, 2022-2027
Table 86 Market, by Region, 2018-2021 (USD Million)
Table 87 Market, by Region, 2022-2027 (USD Million)
9.2 North America
Figure 37 North America: Sports Technology Market Snapshot
Table 88 North America: Market, by Country, 2018-2021 (USD Million)
Table 89 North America: Market, by Country, 2022-2027 (USD Million)
Table 90 North America: Market, by Technology, 2018-2021 (USD Million)
Table 91 North America: Market, by Technology, 2022-2027 (USD Million)
9.2.1 US
9.2.1.1 Presence of Major Leagues to Drive Market
9.2.2 Canada
9.2.2.1 Wearable Technology and Fan Experience Enhancement Driving Market
9.2.3 Mexico
9.2.3.1 Increasing Investments in American Football and Soccer Driving Market
9.3 Europe
Figure 38 Europe: Sports Technology Market Snapshot
Table 92 Europe: Market, by Country, 2018-2021 (USD Million)
Table 93 Europe: Market, by Country, 2022-2027 (USD Million)
Table 94 Europe: Market, by Technology, 2018-2021 (USD Million)
Table 95 Europe: Market, by Technology, 2022-2027 (USD Million)
9.3.1 UK
9.3.1.1 Adoption of Sports Analytics Solutions and Esports Gaining Traction
9.3.2 Germany
9.3.2.1 Football Teams Leveraging Big Data and Analytics and Wearables to Strategize Team Game Plans
9.3.3 France
9.3.3.1 Tennis, Soccer, and Esports Drive Demand for Sports Technology
9.3.4 Spain
9.3.4.1 Renovation of Real Madrid and Barcelona Football Clubs to Create Opportunities for Market Growth
9.3.5 Rest of Europe
9.4 Asia-Pacific
Figure 39 Asia-Pacific: Sports Technology Market Snapshot
Table 96 Asia-Pacific: Market, by Country, 2018-2021 (USD Million)
Table 97 Asia-Pacific: Market, by Country, 2022-2027 (USD Million)
Table 98 Asia-Pacific: Market, by Technology, 2018-2021 (USD Million)
Table 99 Asia-Pacific: Market, by Technology, 2022-2027 (USD Million)
9.4.1 China
9.4.1.1 Key Sports Technology Market due to the Presence of Favorable Sports Policies
9.4.2 Japan
9.4.2.1 Increasing Adoption of Sports Analytics Solutions and Smart Stadiums
9.4.3 India
9.4.3.1 Increasing Number of Sports Leagues and Presence of It Companies Providing Sports Technology
9.4.4 Australia
9.4.4.1 Investments in Sports Technology and Presence of Established Sports Innovation Landscape
9.4.5 Rest of Asia-Pacific
9.5 Rest of the World
Table 100 RoW: Sports Technology Market, by Region, 2018-2021 (USD Million)
Table 101 RoW: Market, by Region, 2022-2027 (USD Million)
Table 102 RoW: Market, by Technology, 2018-2021 (USD Million)
Table 103 RoW: Market, by Technology, 2022-2027 (USD Million)
9.5.1 Middle East & Africa
9.5.1.1 Increasing Awareness of Sports Technology
9.5.2 South America
9.5.2.1 Adoption of Sports Analytics Solutions and Modernization of Stadiums

10 Competitive Landscape
10.1 Overview
10.2 Strategies of Key Players/Right to Win
Table 104 Overview of Strategies Adopted by Key Companies in the Sports Technology Market
10.3 Top 3 Company Revenue Analysis
Figure 40 Three-Year Revenue Analysis of Top Players in Devices for Market
Figure 41 Three-Year Revenue Analysis of Top Players in the Market Offering Smart Stadiums Technology
Figure 42 Three-Year Revenue Analysis of Top Players in Sports Analytics for Market
Figure 43 Three-Year Revenue Analysis of Top Players in the Esports Segment of the Market
10.4 Market Share Analysis, 2021
Table 105 Sports Technology Market for Devices: Degree of Competition
Table 106 Market for Smart Stadiums: Degree of Competition
Table 107 Market for Sports Analytics: Degree of Competition
Table 108 Market for Esports: Degree of Competition
10.5 Company Evaluation Quadrant, 2021
10.5.1 Stars
10.5.2 Emerging Leaders
10.5.3 Pervasive Players
10.5.4 Participants
Figure 44 Sports Technology Market (Global): Key Company Evaluation Quadrant, 2021
10.6 Start-Up/Sme Evaluation Quadrant, 2021
10.6.1 Progressive Companies
10.6.2 Responsive Companies
10.6.3 Dynamic Companies
10.6.4 Starting Blocks
Figure 45 Market: Start-Up/Sme Evaluation Quadrant, 2021
10.7 Sports Technology Market: Company Product Footprint
Table 109 Product Footprint of Companies
10.7.1 Market: End-user Footprint
Table 110 Company End-user Footprint
10.7.2 Market: Regional Footprint
Table 111 Company Regional Footprint
10.8 Market: Competitive Benchmarking
Table 112 Sports Technology: Detailed List of Key Start-Ups/SMEs
Table 113 Sports Technology Market: Competitive Benchmarking of Key Start-Ups/SMEs, by Technology
Table 114 Market: Competitive Benchmarking of Key Start-Ups/SMEs, by End-user
Table 115 Market: Competitive Benchmarking of Key Start-Ups/SMEs, by Region
10.9 Competitive Scenarios and Trends
Table 116 Market: Top Product Launches, January 2020-October 2022
Table 117 Market: Top Deals, January 2020-October 2022

11 Company Profiles
(Business Overview, Products/Solutions/Services Offered, Recent Developments, Analyst's View (Key Strengths/Right to Win, Strategic Choices Made, Weakness/Competitive Threats)*
11.1 Key Players
11.1.1 Sap Se
Table 118 Sap Se: Company Overview
Figure 46 Sap Se: Company Snapshot
11.1.2 Samsung Electronics Co., Ltd.
Table 119 Samsung Electronics: Company Overview
Figure 47 Samsung Electronics: Company Snapshot
11.1.3 Sas Institute Inc.
Table 120 Sas Institute Inc.: Company Overview
11.1.4 Catapult
Table 121 Catapult: Company Overview
Figure 48 Catapult: Company Snapshot
11.1.5 Garmin Ltd.
Table 122 Garmin Ltd.: Company Overview
Figure 49 Garmin Ltd.: Company Snapshot
11.1.6 Apple Inc.
Table 123 Apple Inc.: Company Overview
Figure 50 Apple Inc.: Company Snapshot
11.1.7 Hudl
Table 124 Hudl: Company Overview
11.1.8 Modern Times Group
Table 125 Modern Times Group: Company Overview
Figure 51 Modern Times Group: Company Snapshot
11.1.9 Fitbit
Table 126 Fitbit: Company Overview
11.1.10 Exlservice Holdings, Inc.
Table 127 Exlservice Holdings, Inc.: Company Overview
Figure 52 Exlservice Holdings, Inc.: Company Snapshot
11.2 Other Players
11.2.1 Sony Group Corp.
11.2.2 IBM
11.2.3 Panasonic Corp.
11.2.4 Fujitsu
11.2.5 Ericsson
11.2.6 Cisco
11.2.7 Sharp Corp.
11.2.8 Activision Blizzard
11.2.9 Valve Corp.
11.2.10 Nacsport
11.2.11 Coach Logic
11.2.12 Dartfish
11.2.13 Stats Perform
11.2.14 Longomatch
11.2.15 Spiideo
11.2.16 Arri
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, Analyst's View (Key Strengths/Right to Win, Strategic Choices Made, Weakness/Competitive Threats)* Might Not be Captured in the Case of Unlisted Companies.

12 Appendix
12.1 Discussion Guide

Executive Summary

Companies Mentioned

  • Activision Blizzard
  • Apple Inc.
  • Arri
  • Catapult
  • Cisco
  • Coach Logic
  • Dartfish
  • Ericsson
  • Exlservice Holdings, Inc.
  • Fitbit
  • Fujitsu
  • Garmin Ltd.
  • Hudl
  • IBM
  • Longomatch
  • Modern Times Group
  • Nacsport
  • Panasonic Corp.
  • Samsung Electronics Co., Ltd.
  • Sap Se
  • Sas Institute Inc.
  • Sharp Corp.
  • Sony Group Corp.
  • Spiideo
  • Stats Perform
  • Valve Corp.

Methodology

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