Australia Internet of Things (IoT) Market By Platform, By Component, By Application, Competition, Forecast & Opportunities, 2024

"Australia Internet of Things (IoT) Market By Platform (Network Management, Application Management & Others), By Component (Hardware, Services & Software), By Application (Consumer Electronics, Building & Home Automation, etc.), Competition, Forecast & Opportunities, 2024"

The Australian Internet of Things (IoT) market stood at $7.9 billion in 2018 and is projected to grow at a CAGR of 21% to cross $25 billion by 2024, on account of the rising demand for smart devices, growing government initiatives and increasing demand for analytics. Moreover, increasing penetration of IoT in various applications like consumer electronics, building & home automation, connected logistics, etc., is further pushing its demand in the country. Additionally, surging cloud platform adoption, advent of advanced data analytics and development of wireless networking technologies are likely to propel the Australian Internet of Things (IoT) market during forecast period.

The Australian Internet of Things (IoT) market can be broadly segmented into platform, component, application and region. In terms of platform, the market can be categorized into device management, application management and network management. Of all, device management is expected to grow at the highest CAGR during forecast period, on account of increasing emphasis on improving the operational efficiency and managing connected devices.

Based on components, the market can be segmented into hardware, software and services. The Internet of Things (IoT) market of Australia caters to various applications such as connected logistics, smart retail, smart mobility & transportation, building & home automation and others. Smart mobility & transportation is anticipated to witness the fastest growth in the Australian internet of things (IoT) market due to the high demand for making the transportation efficient & cost-effective, by using communications and digital technologies.

The market of internet of things (IoT) in Australia is gaining traction and is expanding to various regions such as Australia Capital Territory & New South Wales, Victoria & Tasmania, Western Australia, Queensland, & Northern Territory & Southern Australia. Western Australia is expected to witness growth during the forecast period, owing to rising penetration of the technology.

Major companies operating in the Australian IoT market recorded high sale volumes in the 2018 financial year and the trend is likely to continue during the forecast period as well. List of major players operating in the Australian Internet of Things (IoT) market include Intel Australia Pty Ltd., GE Australia Pty Ltd., IBM Australia Limited, Amazon Web Services Australia Pty Ltd., Microsoft Pty Limited, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. For instance, Telstra entered into a smart city partnership with the Tasmanian state government.

Years considered for this report:

Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020-2024

Objective of the Study:

• To analyze and forecast the Australian Internet of Things (IoT) market.


• To classify and forecast the Australian Internet of Things (IoT) market based on platform, application, component and regional distribution.


• To identify drivers and challenges for the Australian Internet of Things (IoT) market.


• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Australian Internet of Things (IoT) market.


• To identify and analyze the profile of leading players involved in the Australian Internet of Things (IoT) market.

Some of the leading players in the Australian Internet of Things (IoT) market are: Intel Australia Pty Ltd., GE Australia Pty Ltd., IBM Australia Limited, Amazon Web Services Australia Pty Ltd., Microsoft Pty Limited, Oracle Corporation Australia Pty Limited, Google Australia Pty Limited, Robert Bosch Australia Pty Ltd, Cisco Systems Australia Pty Ltd, SAP Australia Pty Ltd, etc.

The author performed both primary as well as exhaustive secondary research for this study. Initially, the author sourced a list of service providers across the globe. Subsequently, the author conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the author could include the service providers which could not be identified due to the limitations of secondary research. The author analyzed the product offerings, distribution channels and presence of all major service providers across the globe.

The author calculated the Australian Internet of Things (IoT) market size by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The author sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:

• IoT software, services & hardware providers


• Government bodies such as regulating authorities and policy makers


• Organizations, forums and alliances related to the IoT market

Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end-users, etc., besides allowing them to strategize investments and capitalize on the market opportunities.

Report Scope:

In this report, the Australian Internet of Things (IoT) market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Platform:

• Device Management


• Application Management


• Network Management

Market, By Component:

• Hardware


• Software


• Services

Market, By Application:

• Consumer Electronics


• Building & Home Automation


• Connected Logistics


• Smart Mobility & Transportation


• Smart Retail


• Others

Market, By Region:

• Australia Capital Territory & New South Wales


• Victoria & Tasmania


• Western Australia


• Queensland


• Northern Territory & Southern Australia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Australian Internet of Things (IoT) market.

Available Customizations

With the given market data, the author offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

*Note - Custom Research License:

10% specific customization is available free of any additional cost, for both the single user and enterprise license, as above. However, alternatively, if you are looking for additional content data or insight related to the scope of the report, you may purchase the new “Custom Research License”. Please enquire for pricing.

The custom research will be delivered in printable PDF format along with the report’s data excel sheet. This license offers 80 analyst hours. It is strongly recommended for an organization which wants to execute short ‘bespoke’ research projects related to the scope of the purchased report.

Please note: With the Enterprise license, the PDF product is printable and editable and comes with a market data excel sheet.