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Latin America Passenger Vehicle Market Outlook, 2019

  • Report

  • 82 Pages
  • March 2019
  • Region: Latin America
  • Frost & Sullivan
  • ID: 4761501

The Market will Keep Growing, Mainly Pushed by Brazil, Reaching 5.72 Million Units, with a 4.3% Growth from 2018

The present study analyzes the Latin American automotive market growth forecast for 2019, which is expected to be around 5.72 million units to be commercialized in the region, representing a 4.3% growth from previous year’s sales volumes. The study focuses in analyzing country-specific market performances and dynamics for the period 2017-2019, with focus on Argentina, Brazil, Chile, Colombia, Mexico and Peru. Key macroeconomic and political factors impacting the local automotive markets have been analyzed for each case. The OEM competitive market scenario is also presented for each country and analyzed along the vehicle segment composition of each market.

This research service has also put special analytical focus on the key transformative factors impacting the Latin American automotive world in 2018-2019. Firstly, there is a discussion on the immediate impact of Plan Rota 2030 in Brazil and the South American markets, accompanied with a presentation of the top trends in terms of safety and security in these markets, and a broader presentation of the potential impacts of a reconfiguration of trade dynamics of Mercosur trade-bloc. Alongside other geo-political discussions, this study also presents the impacts of 2018-2019 USCMA new trade clauses, and the emergence of Chinese automotive OEMs in several Latin American markets. Other key trends analyzed are the emergence of maturation of mobility services in the region, and the emergence of micro-mobility and last-mile solutions, amongst others.

Moreover, this investigation features four specific dedicated sections, where specific topics are analyzed: (1) An outlook of all transformative powertrain and technology trends in the Latin American markets - including a brief outlook of connected cars and safety & security standards in the region; (2) A specific outlook of the current electro-mobility scenario in Latin America, focusing on regulations and incentives, market performance, startups, initiatives and e-bus experiences; (3) An outlook of the top Mobility-as-a-Service (MaaS) trends and experiences in Latin American markets, as integrated mobility solutions, digital solutions to public transportation problems, sharing-services, the rise of micro-mobility or delivery apps; (4) Lastly, an outlook of the top game-changing trends in automotive retailing, after-sales service, aftermarket and used car markets, covering, for example, new store formats, digital tools applied to retailing and on-demand customized solutions is discussed. Disruptive retailing solutions are changing the Latin American vehicle customer journey from a lineal process towards a brand equity building and customer retention cyclical process. The study then concludes with key growth opportunities, strategic imperatives for sustained growth, and top study conclusions.

Table of Contents

1. Executive Summary
  • 2018 Key Highlights
  • Key LATAM Transformative Factors for 2019
  • 2019 Top Predictions

2. Research Scope and Segmentation
  • Research Scope

3. Key Latin American Automotive Sales Trends
  • Vehicles in Operation (VIO) in Key LATAM Countries
  • Top Markets by Sales Volume (2017-2019)
  • Top Markets by Vehicle Segments (2017-2019)
  • Top Selling Models by Country (2018)
  • Regional Spotlight - Argentina
  • Regional Spotlight - Brazil
  • Regional Spotlight - Chile
  • Regional Spotlight - Colombia
  • Regional Spotlight - Mexico
  • Regional Spotlight - Peru

4. Key Transformative Factors Impacting the Latin American Automotive Market in 2019
  • Factor 1 - Plan Rota 2030 in Brazil
  • Factor 2 - The Future of Mercosur
  • Factor 3 - USMCA in North America
  • Factor 4 - New Strategies & Platforms Redefining the Retailing Process
  • Factor 5 - Rising segments: SUVs
  • Factor 6 - Electro-Mobility on the Public Agenda
  • Factor 7 - Changing Structure of the Used Car Market
  • Factor 8 - Maturing Mobility-as-a-Service (MaaS) Ecosystem
  • Factor 9 - Traditional OEMs Converging into Mobility Service Companies
  • Factor 10 - Micro-mobility on the Rise
  • Factor 11 - Chinese OEMs in Latin America

5. Technologies Outlook (Powertrain, Connectivity and Safety)
  • Key LATAM Powertrain Observations for 2019
  • 2018 LATAM Powertrain Heatmaps and Technology Trends to Watch
  • Unit Vehicle Sales Forecast by Transmission Mix by Country
  • Unit Vehicle Sales Forecast by Powertrain Mix by Country
  • Regulations and Standards
  • Connected Car Installed Base Estimates
  • Connected Infotainment Snapshot in LATAM
  • Safety & Security Standards in LATAM

6. E-Mobility Outlook
  • Regulatory Frameworks for EV Promotion
  • HEV Sales Per Country
  • BEV & PHEV Sales Per Country
  • Key Initiatives Driving Emerging EV Market Demand in Latin America
  • Startups Driving the E-Mobility Market in LATAM
  • Electric Bus Initiatives in Latin America

7. New Mobility Business Models Outlook
  • Smart Mobility Outlook in Selected LATAM Cities
  • The Growing Importance of Integrated Mobility
  • Smart Mobility in Unregulated Public Transport Systems
  • E-hailing, Ride-sharing & Car-pooling in Latin America
  • Car-sharing in Latin America
  • Bike-Sharing & Micro-Mobility in Latin America
  • Case Example 1 - Mature New Urban Mobility Ecosystem in Brazil
  • Case Example 2 - Boom of Delivery App Services

8. Automotive Retail and Aftermarket Outlook
  • Transformative Shifts Shaping Automotive Retailing in LATAM
  • New Retail Formats are Reshaping the Automotive Retail Process
  • Influence of Key Stakeholders Across the Customer Journey
  • Case Example - Audi, Nissan & Hyundai Experience Formats
  • Transformative Business Models in the Aftermarket
  • Aftersales Service & Maintenance Advancements
  • Case Study 1 - “Reparador” Workshop Website and B2B eCommerce

9. Key Conclusions and Growth Opportunities
  • Growth Opportunity in LATAM
  • Strategic Imperatives for Success and Growth
  • Key Conclusions and 2019 Outlook

10. Appendix
  • List of Acronyms
  • Legal Disclaimer
  • List of Exhibits

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Audi
  • Hyundai
  • Nissan