Six Ways to Get Additional Product Pipeline Returns on Good-to-Great Product and Packaging Designs for Your Company
Program Description
Big data algorithms and analytics are shedding light on long-standing innovation mysteries resulting from the 5-12 years between an innovation investment and its ultimate results. Today, we are getting a much better idea of the decisions that generate premium values and those that do not. We have packaged our research into three one-hour programs. The first program focused on seven design decisions that can be made in product planning and early product creation to design-in more value. This second program focuses on six decisions that can be made in late design through early-commercialization to reap more value than originally planned. The third program focuses on seven measures that illustrate and assess the user quality, market quality, financial viability, and financial results of great product designs.
The program focuses on opportunities to increase the value of products, portfolios, and brands that have been robustly designed. We will discuss six different opportunities, and quantify the size of the economic opportunity for each. These opportunities all have double-digit potential to increase revenues and profits, and single digit for market cap. In some cases, incremental monies will be needed to realize the augmentation potential of the design or design-leverage ability.
For each of these value creation opportunities, that occur in late design through early commercialization, we will provide a bit of history, describe how to put the opportunity into practice, provide facts and figures on the size of the revenue, profit, market cap, or cost savings potential, and offer our best thoughts on what lies ahead.
The “Plus” in this 7-6-7 Series program will discuss a dozen selected awards and recognitions for good product design, as distinguished from the multitude of award and recognition program categories existing today.
This second of three programs on bettering the market and corporate value of good-to-great product designs, focuses on six decisions that can be made in late design through the early-commercialization phases of new product and/or packaging developments. We will discuss six topics that will generate and reap more value from product designs that are well along in the pipeline, or are early in their life-cycle.
For each of these value creation opportunities, that occur in late design through early commercialization, we will: provide a bit of history, describe how to put the opportunity into practice, provide facts and figures on the size of the revenue, profit, market cap, or cost-savings potential, and offer our best thoughts on what lies ahead.
The “Plus” in this 7-6-7 Series program will discuss a dozen selected awards and recognitions for good product design, as distinguished from the multitude of award and recognition program categories existing today.
Bibliographic references are provided for the numerous cases and examples we cite to enable all participants to further their investigation on the subjects of specific interest, including: Journal of Marketing (AMA), Forbes, Market Realist, Investopedia, Visions (PDMA), Strategy& (PwC), Harvard Business Review, JOEM (Lippincott), Research-Technology Management (IRI), McKinsey Quarterly, McKinsey Global Institute, National Science Foundation (NSF), National Center for Science and Engineering Statistics (NCSES), Medium, Scientific American, Design Management Review (DMI), European Commission and Knowledge@Wharton.
There will be two polls.
Agenda
NSF & NCSES Business Census On Product Design
6 Ways To Reap Full Value From Informed Product Design
- 1 - Digital Development Operations [Dev Ops]
- 2 - Digital Customer Experience [CX]
- 3 - Network Revenue Amplification
- 4 - Intellectual Asset Leverage
- 5 - Product Announcements
- 6 - Product Awards
- PLUS - A Dozen Major Global Awards For Product Designs
Financial Premiums Reaped From Great Product Design
Reviews
Full of practical information with enough background to understand its importance, and enough direction to know where to go for more information.
Director, Technical Services, Par-Way Tryson
Methodology
Methodology
Each one-hour program is produced to standards consistent with top business and technical presentations at thought-leading industry conferences, and recorded live. The editing process removes any small errata that occur, pauses and the like, and adds music to professionalize the lead-in and trailer. There is no promotion, advertising, marketing, or sales elements to the programs, zero. Each program is 100% educational content that is underpinned by fact-based research, both primary (custom) research and secondary research.
Proper bibliographic references are provided for all cited content, directly on the page it occurs, enabling participants to see the source as the subject is presented; and then to be able to directly find the original source after the program completes. Each slide deck has a registered ISBN number and copyright.
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Speakers
Mr Brad Goldense,
CEO ,
GGIBrad Goldense has been focusing on the strategies, tactics, and operations of product management, development, and manufacturing since the 1980s.
He has authored over 300 publications and consulted to over 200 companies across the world. Some 500 companies have participated in his seminars and masterclasses. Mr. Goldense has a BSCE from Brown University and an MBA in Finance from Cornell University and four decades of experience in engineering and management.
Brad has spoken in hundreds of settings and was a faculty member in the graduate engineering executive program at Tufts University for two decades. Certified New Product Development Professional, Certified Manufacturing Engineer, Certified Production and Inventory Management, and Certified Computer Professional credentials underpin the presentation of the one-hour programs.
