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Success Case Study: Swiggy Food Delivery - A disruptive food-tech start-up that has revolutionized the food delivery space in India

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  • 28 Pages
  • March 2019
  • Region: India
  • GlobalData
  • ID: 4764506
Success Case Study: Swiggy Food Delivery - A disruptive food-tech start-up that has revolutionized the food delivery space in India


In the four years since its inception, Swiggy has expanded to 60 Indian cities with a network of 55,000 restaurant partners and a fleet of over 120,000 delivery drivers. Despite fierce competition and high operating costs, it registered strong growth in operating revenues and order volumes through FY 2018. The company raised about $1.45 billion in funds through 2018, making it one of the most valuable food tech start-ups in the country.

Swiggy, a food-tech startup, has emerged as one of the top companies in the highly competitive Indian hyperlocal food-delivery market.

  • Swiggy identified an underserved need for convenient and more personalized food-delivery services among net-savvy urban Indians.

  • The company adopted a data-driven and customer-centric approach to executing orders in a timely and dependable manner.

  • Swiggy has gained a strong following through its constant commitment to refining its user experience and develop innovative service offerings to fulfill various consumer needs.

  • There is strong demand for hyperlocal services that offer convenience and time savings to consumers with consistent quality and reliability.

  • Food delivery services need to shift focus from customer acquisition to customer retention.

Reasons to Buy
  • Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Bundl Technologies

  • Swiggy

  • Zomato

  • Dazo

  • SpoonJoy

  • and Yumist

  • TinyOwl

  • Foodpanda

  • UberEATS

  • Kint.io

  • 48East

  • Accel Partners

  • SAIF Partners

  • Norwest Venture Partners (NVP)

  • RB Investments

  • NVP

  • Naspers

  • Tencent

  • Hillhouse

  • Bessemer Venture Partners

  • Meituan-Dianping

  • DST Global

  • Coatue

  • Facebook

  • Instagram

  • Twitter

  • YouTube