Quick Summary:
As a decision-maker in the dynamic world of health and wellness, staying informed and ahead of evolving trends is vital for your organization's continued success and growth. The research data you rely on will directly inform your strategic planning, innovative product pipelines, and marketing efforts. As such, we present a comprehensive market research report meticulously examining the globally expanding protein supplements market. Specifically, the report delves into the substantial growth driven by shifting dietary preferences towards plant-based foods and greater consumer awareness of nutritional supplements.
Significant advantages of plant-based protein supplements such as lower saturated fats, high fiber content, easy digestion, and sustainability are emphasized. This report will empower your understanding of the market's trajectory, shaped by health-conscious consumers, the rise of veganism and vegetarianism, and the convenience of e-commerce. Furthermore, you will gain insight into successful strategies employed by market players to capitalize on this growing demand, presenting you the opportunity to lead innovative approaches in this thriving market.
The global protein supplements market size is expected to reach USD 10.8 billion by 2030, growing at a CAGR of 8.0% from 2023 to 2030. The market is experiencing steady growth driven by several factors including shifting dietary preferences toward plant-based foods coupled with rising consumer awareness toward nutritional supplements.
Consumers are becoming increasingly health-conscious as well as there is growing awareness of the potential health benefits associated with a plant-based diet. This trend has led to an increased demand for plant-based protein supplements, which are considered a healthier and more sustainable alternative to traditional animal-based protein sources.
One of the main advantages of plant-based protein supplements is that they tend to be lower in saturated fat and higher in fiber than animal-based protein sources. They are also easier to digest, making them a popular choice for individuals with digestive issues or food sensitivities.
In addition to the health benefits, plant-based protein supplements are seen as a more environmentally sustainable option than animal-based sources. The environment is impacted significantly by animal agriculture, including greenhouse gas emissions and water usage. By choosing plant-based protein supplements, consumers can reduce their environmental footprint and contribute to a more sustainable food system.
The rise of veganism and vegetarianism has also contributed to the increasing preference for plant-based protein supplements. As more consumers adopt these lifestyles, there is a growing demand for high-quality, plant-based protein sources that can help individuals meet their nutritional needs.
Furthermore, the emergence of online platforms and e-commerce websites has made it convenient for consumers to purchase protein supplements, which has further contributed to the growth of the market. Consumers can now easily compare prices, read product reviews, and purchase supplements from the comfort of their own homes.
Recognizing the immense growth potential of protein supplements for sports and nutrition, the market players are engaging in various strategies to leverage this demand. For instance, in October 2022, The Vitamin Shoppe joined forces with Warner Bros. Consumer Products to introduce DC flavors by BodyTech. This range of pre-workout, protein, creatine, and other premium supplement products is inspired by the iconic superheroes and super-villains of the DC Universe, offering customers a new and exciting way to incorporate their favorite characters into their fitness routine. The Wonder Woman Sherbet Whey Protein Isolate, for instance, has high concentrations of BCAAs, is low in lactose, and contains fast-absorbing, high-quality protein.
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Consumers are becoming increasingly health-conscious as well as there is growing awareness of the potential health benefits associated with a plant-based diet. This trend has led to an increased demand for plant-based protein supplements, which are considered a healthier and more sustainable alternative to traditional animal-based protein sources.
One of the main advantages of plant-based protein supplements is that they tend to be lower in saturated fat and higher in fiber than animal-based protein sources. They are also easier to digest, making them a popular choice for individuals with digestive issues or food sensitivities.
In addition to the health benefits, plant-based protein supplements are seen as a more environmentally sustainable option than animal-based sources. The environment is impacted significantly by animal agriculture, including greenhouse gas emissions and water usage. By choosing plant-based protein supplements, consumers can reduce their environmental footprint and contribute to a more sustainable food system.
The rise of veganism and vegetarianism has also contributed to the increasing preference for plant-based protein supplements. As more consumers adopt these lifestyles, there is a growing demand for high-quality, plant-based protein sources that can help individuals meet their nutritional needs.
Furthermore, the emergence of online platforms and e-commerce websites has made it convenient for consumers to purchase protein supplements, which has further contributed to the growth of the market. Consumers can now easily compare prices, read product reviews, and purchase supplements from the comfort of their own homes.
Recognizing the immense growth potential of protein supplements for sports and nutrition, the market players are engaging in various strategies to leverage this demand. For instance, in October 2022, The Vitamin Shoppe joined forces with Warner Bros. Consumer Products to introduce DC flavors by BodyTech. This range of pre-workout, protein, creatine, and other premium supplement products is inspired by the iconic superheroes and super-villains of the DC Universe, offering customers a new and exciting way to incorporate their favorite characters into their fitness routine. The Wonder Woman Sherbet Whey Protein Isolate, for instance, has high concentrations of BCAAs, is low in lactose, and contains fast-absorbing, high-quality protein.
Protein Supplements Market Report Highlights
- Based on source, animal-based protein supplements held the largest market share of 61.1% in 2022. It has a higher protein concentration and is, therefore, preferred for manufacturing supplements
- The protein powder segment emerged as the largest product segment with the highest revenue share of 56.1% in 2022. Plant-based protein powders are also gaining popularity, driven by the increasing number of consumers opting for vegan or vegetarian diets
- Based on region, the Asia Pacific region is anticipated to witness a significant CAGR of 8.8% over the forecast period owing to rising awareness among consumers regarding the important role of gut health in overall wellness
- Some of the major market players include Glanbia Plc; MusclePharm; Abbott; CytoSport Inc.; QuestNutrition LLC; Iovate Health Sciences International Inc.; The Bountiful Company; AMCO Proteins; and Now Foods
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Frequently Asked Questions about the Global Protein Supplements Market
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| Report Attribute | Details |
|---|---|
| No. of Pages | 150 |
| Published | August 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 5.83 Billion |
| Forecasted Market Value ( USD | $ 10.8 Billion |
| Compound Annual Growth Rate | 8.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 20 |
Table of Contents
Chapter 1. Methodology and Scope
Chapter 3. Protein Supplements Market Industry Outlook
Chapter 4. Global Protein Supplements Market: Product Outlook
Chapter 5. Global Protein Supplements Market: Product Outlook
Chapter 6. Global Protein Supplements Market: Application Outlook
Chapter 7. Global Protein Supplements Market: Distribution Channel Outlook
Chapter 8. Protein Supplements Market: Regional Outlook
Chapter 9. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
- Glanbia Plc
- Muscle Pharm
- Abbott
- CytoSport, Inc.
- Quest Nutrition LLC
- Iovate Health Sciences International Inc.
- The Bountiful Company
- AMCO Proteins
- NOW Foods
- Transparent Labs
- WOODBOLT DISTRIBUTION LLC
- Dymatize Enterprises LLC
- BPI Sports
- Jym-Supplement-Science
- RSP Nutrition
- International Dehydrated Foods Inc.
- BRF
- Rousselot
- GELITA AG
- Hoogwegt
Methodology
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