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Tissue and Hygiene in Uganda

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    Report

  • 37 Pages
  • June 2025
  • Region: Uganda
  • Euromonitor International
  • ID: 4764625
Growth in the tissue and hygiene sales is being supported by increasing product availability through importers and distributors, despite challenges such as rising import taxes and environmental concerns over non-biodegradable products.

The Tissue and Hygiene in Uganda report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET DATA
  • Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
MENSTRUAL CARE
  • Key Data Findings
  • 2024 Developments
  • Growth for menstrual care as these products are accessible to more women
  • Procter & Gamble extends its lead and enjoys strong growth
  • Small local grocers maintains its outright lead
PROSPECTS AND OPPORTUNITIES
  • Increasing consumer sophistication boosts demand for menstrual care
  • The development of retail e-commerce benefits sales of menstrual care
  • Improving living standards boost demand for innovation and more sophisticated products
  • Category Data
  • Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS
  • Nappies/diapers/pants benefits from more women in the workplace and rising disposable incomes
  • Consumers continue to favour Pampers thanks to its reputation for quality
  • Nappies/diapers/pants benefits from widespread distribution and is led by small local grocers
  • Sales benefit from rising urbanisation and rising disposable incomes
  • The continued development of retail e-commerce boosts sales of nappies/diapers/pants over the forecast period
  • Growing consumer base catered to by accessibly-priced products
  • Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
  • Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
  • Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
  • Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE
  • Marginal increase in sales of retail adult incontinence as economic conditions and import taxes dampen demand
  • Fine Care retains its popularity thanks to widespread distribution
  • Health and beauty specialists retains the outright lead, though retail e-commerce sees strong growth
  • Growth of retail adult incontinence thanks to rising awareness and an ageing population
  • Growing share for modern grocery retailers and retail e-commerce over the forecast period
  • Lower unit costs provide consumers with greater access to these products
  • Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
  • Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
  • Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
  • Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
WIPES
  • Baby wipes continues to characterise sales of wipes in 2024
  • Leading brands in wipes leverage on the marketing support of their umbrella brands, especially in nappies/diapers
  • Supermarkets retains the lead in wipes
  • Forecast period sales of wipes benefit from demand for baby wipes and Westernisation trends
  • Growth of online retailers boosts availability of wipes as consumers embrace convenience
  • Scope for innovation in wipes
  • Table 28 Retail Sales of Wipes by Category: Value 2019-2024
  • Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
  • Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
  • Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
  • Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE
  • Growth of retail tissue in 2024, driven by the popularity of toilet paper
  • Global Paper Products retains the lead with its popular Luxury brand
  • Small local grocers retains the outright lead, although supermarkets sees the strongest growth
  • Forecast period growth of retail tissue thanks to urbanisation and rising income levels
  • Wider access to retail tissue as producers ramp up their distribution efforts
  • Lack of interest in most retail tissue products focuses innovation efforts on good price/quality offerings
  • Table 34 Retail Sales of Tissue by Category: Value 2019-2024
  • Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
  • Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
  • Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
  • Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
  • Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE
  • AFH tissue and hygiene sales grow via a variety of channels in 2024
  • AFH adult incontinence continues to suffer from a lack of demand
  • Threse major brands characterise the competitive landscape
  • Positive prospects for AFH tissue and hygiene over the forecast period
  • Luxury and Silkee brands retain their leading positions
  • Growing focus on hygiene and services boosts demand for AFH supply contracts
  • Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
  • Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
  • Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
  • Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029