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Tissue and Hygiene in Myanmar

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    Report

  • 41 Pages
  • March 2024
  • Region: Myanmar
  • Euromonitor International
  • ID: 4764636
Tissue and hygiene in Myanmar posted strong retail volume growth in 2023, supported by population growth and urbanisation, despite higher prices. The consumer base mainly consists of middle- and high-income consumers. However, households remained price-conscious and budget brands benefited from value for money positioning. Mid-priced and premium brands performed more sluggishly. Meanwhile, away-from-home volume sales benefited as the country resumed pre-COVID-19 work, school and social norms.

The Tissue and Hygiene in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN MYANMAR
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • Country background
  • Socioeconomic trends
  • Logistics/infrastructure
  • What next for tissue and hygiene?
  • CHART 1 Tissue and Hygiene: Convenience Store (1)
  • CHART 2 Tissue and Hygiene: Convenience Store (2)
  • CHART 3 Tissue and Hygiene: Traditional Grocery Retailer (1)
  • CHART 4 Tissue and Hygiene: Traditional Grocery Retailer (2)
MARKET DATA
  • Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
MENSTRUAL CARE
  • 2023 Developments
  • Prospects and Opportunities
  • Category Data
  • Table 10 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS
  • Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
ADULT INCONTINENCE
  • Table 22 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES
  • Table 28 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 29 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 30 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 31 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 32 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE
  • Table 34 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 35 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 36 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 37 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 38 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE
  • Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028