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The Digital Weight Loss Market: Online, Apps & More

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  • 121 Pages
  • April 2019
  • Region: Global
  • Marketdata LLC
  • ID: 4764978

Digital or virtual weight loss is a growing $1.4 billion market. Technology and increased usage of the Internet have changed the way Americans lose weight, and how they access the services of weight loss companies and experts. New companies and apps for smartphones have entered the market in attempts to “disrupt” long-established players like Weight Watchers. Successful weight loss companies today have both off-line and online methods of reaching dieters.

This is a completely new analysis, and is the most comprehensive investigation of the “virtual” weight loss market published by anyone worldwide.

The report covers: market dollar value & growth rate from 2006 to 2023 forecast, latest market trends and developments, nature & structure of the digital diet market (type of diet websites, portals, retail and healthcare sites selling diet products), status report of the broader $72 billion weight loss market, opinions and outlook for the market by competitors and analysts, online dieter demographics, analysis of weight loss websites (their operating models, revenue sources, top 25 traffic ranks), weight loss apps and fitness trackers (downloads, revenues, ranking, features, effectiveness), online weight loss courses, and usage of telemedicine for weight loss video coaching. It also includes a weight loss industry Reference Directory.

Contains 21 in-depth competitor profiles for: Weight Watchers.com, MyFitnessPal, FitBit, Noom, CaloriesCount.com, Diet.com, JillianMichaels.com, SparkPeople, HMR At Home, LoseIt!, CalorieKing, Fooducate, Udemy, Coursera, and more.

FREE with purchase: A "done-for-you" PowerPoint presentation covering the market's characteristics, structure, $ size, growth drivers, forecasts, and key operating metrics.

Table of Contents

Introduction: Study Scope & Methodology

Overview of Major Findings
Discussion of the nature, composition and structure of the market, size and growth rate, 2006-2018, 2019 & 2023 forecasts, key players, revenue models used, factors affecting demand, market segments (websites, apps, subscription plans). Highlights and key points from all report chapters.

Market Nature & Definition

  • Discussion of: product sales websites, weight loss portal sites, healthcare websites
  • Operating models
  • Market Structure: Discussion of digital dieting market segments, including: Weight loss company websites, healthcare websites, general purpose websites selling diet products (Amazon.com, others)
  • Weight loss apps for the smartphone
  • Social media: Facebook, Instagram
  • List of popular Weight Loss Blogs

Market Size & Growth

  • Estimates and actual revenues of key competitors: 2006-2018, 2019 & 2023 Forecasts.
  • Revenues from internet sales of OTC diet pills and meal replacements, by large retailers and others
  • Revenues of the top weight loss apps (Fitbit, MyFitnessPal, Noom, etc.)
  • Discussion of major market trends
  • Reasons for growth, factors affecting demand currently vs. next five years
  • Outlook by competitors and analysts (WeightWatchers.com, Calorie King, Diets In Review)


  • Market mix: major market segments by type: 2018
  • Total market size: 2006-2023 F

Digital Dieter Demographics

  • Summary & discussion
  • Most popular health & fitness apps in the U.S. – no. of users
  • Findings of BestDietForMe.com historical database/survey of online dieters. Online dieters by: age, gender, DIY plans, budget, preferred program location (2005-2012 data)
  • Millennial customer profile: definition, number & growth, characteristics (use of technology, eating habits, social consciousness, job prospects), findings of Prudential Insurance survey


  • Median income of “gig economy” workers (2003-2015)

Weight Loss Websites

  • Summary & discussion
  • Effect of online programs on competing companies
  • How weight loss websites make money, revenue sources (advertising vs. subscriptions)
  • Discussion of Retail Websites Selling Diet Products: Amazon.com, CVS.com, Walgreens.com, GNC.com, Walmart.com, Costco.com, Target.com, Bariatric Advantage.com, Bariatric Nutrition.com, DietDirect.com, IdealShape (The Hut Group)
  • Address list of major diet website parent companies.


  • Top 25 weight loss websites, by global traffic rank
  • Top 25 weight loss websites, by % U.S. traffic
  • Other popular weight loss websites – traffic metrics

Weight Loss Apps & Fitness Trackers

  • Summary & discussion
  • Estimates of digital weight loss market size by other research firms
  • Marketing channels used to sell apps: retail, consumer direct, corporate wellness
  • Activities that app users typically track
  • Key competitive factors
  • How big a threat are apps to traditional diet companies?
  • Do weight loss apps work? – Research studies findings regarding effectiveness
  • Sales decline of apps vs. smart watches – 2018 data.

Online Weight Loss Courses & Webinars

  • Summary & discussion of the appeal of online courses
  • Profiles of Udemy, Coursera, and OnPoint Nutrition weight loss courses
  • Weight Loss Via Telemedicine
  • Summary & discussion of telemedicine and similar services, Skype interactive video visits for health coaching
  • Fees, who’s using these services, how they work
  • Sample program: Diet Doc Weight Loss

Weight Loss Via Telemedicine
Discussion of how telemedicine is being used in healthcare environments, How it works, typical patient fees, conditions treated, advantages for the consumer, video coaching effectiveness, findings of studies, sample program: Diet Doc Weight Loss

Key Competitor Profiles
(In-depth profiles describing services offered, company headquarters address & contacts, recent mergers or acquisitions, funding, history, actual or estd. revenues when feasible, pricing, competitive rankings, etc.)

  • CaloriesCount.com
  • CalorieKing.com
  • Diet.com
  • FitBit
  • Fooducate
  • HMR At Home
  • Hungry-Girl.com
  • JillianMichaels.com (J2 Global, Everyday Health division)
  • Lindora Medical Clinic (Lean For Life program)
  • LoseIt! (FitNow, Inc.)
  • MyFitnessPal (Under Armour)
  • Noom
  • Sparkpeople.com (J2 Global, Everyday Health division)
  • The Biggest Loser Club
  • TheBestLife.com
  • WebMD
  • Weightwatchers.com
  • Vitabot.com

Reference Directory of Market Information Sources
Names, address, contact information for trade associations, research, reports, consultants, and publications related to the weight loss market.

Companies Mentioned

  • Amazon
  • Bariatric Advantage
  • Bariatric Nutrition
  • BestDietForMe.com
  • CalorieKing.com
  • CaloriesCount.com
  • Costco
  • Coursera
  • CVS
  • Diet.com
  • DietDirect.com
  • Diets in Review
  • FitBit
  • Fooducate
  • GNC
  • HMR At Home
  • Hungry-Girl.com
  • IdealShape
  • JillianMichaels.com
  • Lindora Medical Clinic
  • LoseIt!
  • MyFitnessPal
  • Noom
  • OnPoint Nutrition
  • Skype
  • Sparkpeople.com
  • Target
  • The Biggest Loser Club
  • The Hut Group
  • TheBestLife.com
  • Udemy
  • Vitabot.com
  • Walgreens
  • WebMD
  • Weight Watchers