The Microeconomics of Wellbeing and Sustainability. Recasting the Economic Process

Table of Contents

1. Economics: What Does It Study, with Which Method, How It Evolved 2. The Market 3. The Theory of Consumption 4. Theory of Production Decisions 5. The Perfectly Competitive Market 6. Non-Competitive Markets and Game Theory Elements 7. New Theories of the Enterprise 8. The Well-Being Economics According to Utilitarianism 9. The Theory of Homo reciprocans 10. Not Only for Profit: Civil Enterprises and Ideal Motive Organizations 11. The Social Responsibility of the Company 12. Happiness, Relational Goods, Civil Progress 13. Growth and Environment in the Era of Globalisation Epilogue: From Homo oeconomicus to Civil Animal

Authors

Leonardo Becchetti Universita degli Studi di Roma "Tor Vergata," Italy. Leonardo Becchetti is professor of Economics and Director of the Master in Development Economics and International Cooperation at the University of Rome "Tor Vergata�. He is among the first 100 authors in the RePEc world ranking for number of journal pages published and "betweenness�, an indicator that measures the degree of proximity among registered authors in the world network. His main research topics are behavioural economics, social capital and social norms, economics of happiness, corporate social responsibility growth and economic wellbeing. Luigino Bruni University LUMSA, Rome, Italy. Luigino Bruni is Professor of Economics at University LUMSA in Rome and Professor of Civil Economy at the University Institute Sophia (Loppiano). He is Editor-in-Chief of the International Review of Economics and a member of the editorial board of the Review of Social Economy and the International Journal of Happiness and Development. His research concentrates on topics related to ethics and philosophy in economics and more generally rational choice, trust, social capital, and evolutionary game theory. Stefano Zamagni School of Advanced International Studies, Johns Hopkins University, Bologna, Italy. Stefano Zamagni is Vice Director for Italian Affairs for the School of Advanced International Studies Europe and a Senior Adjunct Professor of International Economics. He is also Professor of Economics and former dean of the economics faculty at the University of Bologna. Among his other appointments are Member of the Pontifical Academy of Social Sciences, Vatican City; Presidente Onorario, Fondazione Italia per il Dono (Milano); member of the board of LUMSA Universit�, Rome; and member of the scientific board of the doctoral program in economics at the Catholic University of Argentina.