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Outlook of the Tourism Industry in India, 2019

  • Report

  • 51 Pages
  • April 2019
  • Region: India
  • Frost & Sullivan
  • ID: 4768763

Indian Tourism Market will Generate $106.9 Billion in Revenue as New Technologies Continue to Disrupt the Tourism Landscape

The Indian tourism market is fast-growing with immense potential due to the country’s rich cultural and geographical diversity. It is one of the major sectors contributing to GDP of the country and is driven by steady economic growth. Tourism’s direct contribution to GDP is expected to grow from $98 billion in 2018 to $106.9 billion in 2019. The Travel services and Hotel segments are expected to drive growth of the industry in 2019, growing at a rate of 12% and 13.2%.

India has been promoting tourism under the Incredible India 2.0 campaign and has been conducting road shows and other marketing campaigns, while the states have also been promoting tourism state-wise under separate campaigns similar to the Incredible India campaign. Also, due to the continuous growth in number of tourists from both domestic and international markets, and an increasing demand for unique experiences by different tourist segments, especially millennial tourists, the industry is seeing a shift from destination-based tourism to experience-based tourism and development of niche tourism products and services for tourists.
A few key tourism offerings that majorly attract tourists to India are medical tourism, business tourism, adventure tourism, spiritual tourism, heritage tourism, cultural tourism, eco tourism and rural tourism. This has been possible due to India’s diverse geography and cultural heritage. Amongst the states, Tamil Nadu, Maharashtra, and Uttar Pradesh have been attracting a large number of tourists compared to the other states.

The Government also plans to develop tourism infrastructure across the country to provide a better tourism experience for tourists. Schemes such as Swadesh Darshan, PRASHAD, and Adopt a Heritage are expected to gain momentum and boost overall tourism growth. In order to project India as a 365- day tourist destination globally, the Ministry of Tourism is exploring newer destinations and also actively promoting under-developed tourism destinations through development of infrastructure and better connectivity. This is expected to create growth opportunities for different stakeholders such as hotels, restaurants, tour operators, etc.

Increasing Foreign Tourist Arrivals and domestic tourists, rise in household incomes, fast-growing internet and smartphone penetration are some factors that encourage growth of the industry. Tourists are likely to demand more personalization and customization, especially in the case of millennials. This is expected to increase the tourism industry’s reliance on technology start-ups and emerging technologies such as the AR, VR, Artificial Intelligence, and IoT which will eventually disrupt the tourism landscape.

Table of Contents

1. Executive Summary
  • Key 2019 Tourism Market Predictions
  • Top Tourism Industry Predictions for 2019
  • Top Tourism Industry Predictions for 2019
  • Research Scope
  • Indian Tourism Market Contribution to GDP - 2018 and 2019

2. Indian Tourism Industry Outlook for 2019
  • Key 2019 Tourism Market Predictions
  • Tourism, a Major Force in the World Economy
  • Tourism and its Significant Spin-off Benefits
  • Tourism Industry Revenue by Segment in 2018 and 2019 in India
  • Foreign Tourist Arrivals
  • State-wise Tourist Visit Share

3. 2019 Industry Sector Outlook
  • 2019 Market Snapshot - Hotels
  • 2019 Market Snapshot - Travel Services
  • 2019 Market Snapshot - Restaurants
  • 2019 Market Snapshot - MICE
  • 2019 Market Snapshot - Destination Tourism

4. 2019 Key Trends Watch
  • Key 2019 Hotel Trends
  • Top Hotel Trends for 2019
  • Case Study - Marriott and Starwood Hotels
  • Case Study - Enseo to replace VOD in hotel rooms
  • Key 2019 Travel Tourism Trends
  • Top Travel Tourism Trends for 2019
  • Key 2019 Restaurant Trends
  • Top Restaurant Trends for 2019
  • Key 2019 MICE Tourism Trends
  • Top MICE Trends for 2019
  • Key 2019 Destination Tourism Trends
  • Top Destination Tourism Trends for 2019
  • Thematic Tourism

5. Decision-Making Factors What do tourists look for in cities?
  • Consideration Factors

6. Smart Cities and the Growth of Tourism
  • The Indian Government is Expected to Focus on Development of Smart Cities to Tackle Urban Challenges and Create New Business Opportunities
  • Smart Service Type

7. Growth Opportunities and Call to Action
  • Growth Opportunities
  • Strategic Imperatives for Success and Growth

8. Key Conclusions
  • Key Conclusions and 2019 Outlook

9. Appendix
  • Abbreviation List
  • List of Exhibits

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Enseo
  • Marriott
  • Starwood Hotels