+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

New Product Innovation in Consumer Electronics: Local Insights

  • PDF Icon


  • 36 Pages
  • April 2019
  • Region: Global
  • Euromonitor International
  • ID: 4768806
Consumer electronics is a highly consolidated industry, dominated by big international players which possess strong brand equity and extensive resources. To compete for a slice of the pie, local brands are targeting niche segments and exploring unique value propositions. This report studies how local brands compete by looking at their product launches in the last two years.

The New Product Innovation in Consumer Electronics: Local Insights global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market – be it new product developments, economic/lifestyle influences, distribution or pricing issues. From the latest innovations such as Smartphones, Ultrabooks and OLED TVs to existing technologies such as Laptops, Home Audio and Cinema Systems and In-Car Entertainment, the author offers a consistent yet incisive snapshot of the Consumer Electronics industry. Forecasts illustrate how the market is set to change and the criteria for success over the next five years.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;

  • Pinpoint growth sectors and identify factors driving change;

  • Understand the competitive environment, the market’s major players and leading brands;

  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

New Product Innovation in Consumer Electronics: Local Insights

Scope of the report
Niche Marketing
Volume for Money
Greener Electronics
Value-Added Services