UK Small Kitchen Appliances, 2019-2024
Summary
After a difficult time following the declining popularity of the Nutribullet, the Small Kitchen Appliances (SKA) market is now on the road to recovery with the market set to return to the peak reached in 2015, within the next two years. Since 2018, the market has returned to growth, driven by retailers such as Aldi that have helped to bolster accessibility by offering cheap coffee pods.
Online penetration within small kitchen appliances is lower than that of the overall electricals market, with online spend driven by big ticket categories such as major kitchen appliances. Nevertheless, Small Kitchen Appliances (SKA) online expenditure continues to grow ahead of the offline channel as retailers improve their online capabilities.
Online retailer, Amazon and predominantly online electricals specialist, Appliances Direct are growing their share of the small kitchen appliances market. This comes as consumers have greater awareness of both retailers within Small Kitchen Appliances (SKA) and as more shoppers feel comfortable purchasing online.
There is tight competition among the three leading retailers with only 1.1 percentage points between the market leader Argos and third place retailer Dixons Carphone, in terms of Small Kitchen Appliances (SKA) market share. Discounters and value focused retailers are also growing market share with consumers looking for better value for money.
Penetration is highest among new home owners with 25-34 year olds possessing the highest penetration across all Small Kitchen Appliances (SKA) categories. These shoppers are purchasing appliances for their home for the first time, and while price is important, design and style elements are key areas that retailers must focus on to drive appeal.
This demand for trend-led items at affordable prices is also impacting which brands are purchased with retailer own-brand being the most purchased by consumers, with 22.7% of Small Kitchen Appliances (SKA) shoppers buying these items. These products have the best conversion rate at 89.4% and their popularity highlights how important price is when choosing which brands to purchase.
The "UK Small Kitchen Appliances, 2019-2024", report offers comprehensive insight and analysis of the UK Small Kitchen Appliances market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes.
It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on kettles & hot beverage makers, electrical kitchen gadgets, toasters & sandwich makers, small table top cooking appliances and food preparation appliances.
Scope
Reasons to Buy
Summary
After a difficult time following the declining popularity of the Nutribullet, the Small Kitchen Appliances (SKA) market is now on the road to recovery with the market set to return to the peak reached in 2015, within the next two years. Since 2018, the market has returned to growth, driven by retailers such as Aldi that have helped to bolster accessibility by offering cheap coffee pods.
Online penetration within small kitchen appliances is lower than that of the overall electricals market, with online spend driven by big ticket categories such as major kitchen appliances. Nevertheless, Small Kitchen Appliances (SKA) online expenditure continues to grow ahead of the offline channel as retailers improve their online capabilities.
Online retailer, Amazon and predominantly online electricals specialist, Appliances Direct are growing their share of the small kitchen appliances market. This comes as consumers have greater awareness of both retailers within Small Kitchen Appliances (SKA) and as more shoppers feel comfortable purchasing online.
There is tight competition among the three leading retailers with only 1.1 percentage points between the market leader Argos and third place retailer Dixons Carphone, in terms of Small Kitchen Appliances (SKA) market share. Discounters and value focused retailers are also growing market share with consumers looking for better value for money.
Penetration is highest among new home owners with 25-34 year olds possessing the highest penetration across all Small Kitchen Appliances (SKA) categories. These shoppers are purchasing appliances for their home for the first time, and while price is important, design and style elements are key areas that retailers must focus on to drive appeal.
This demand for trend-led items at affordable prices is also impacting which brands are purchased with retailer own-brand being the most purchased by consumers, with 22.7% of Small Kitchen Appliances (SKA) shoppers buying these items. These products have the best conversion rate at 89.4% and their popularity highlights how important price is when choosing which brands to purchase.
The "UK Small Kitchen Appliances, 2019-2024", report offers comprehensive insight and analysis of the UK Small Kitchen Appliances market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes.
It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on kettles & hot beverage makers, electrical kitchen gadgets, toasters & sandwich makers, small table top cooking appliances and food preparation appliances.
Scope
- Online penetration within small kitchen appliances is lower than that of the overall electricals market, with online spend driven by big ticket categories such as major kitchen appliances.
- There is stiff competition among the three leading retailers with only 1.1 percentage points between the market leader Argos and third place retailer Dixons Carphone, in terms of SKA market share.
- Penetration of SKA is highest among new home owners with 25-34 year olds possessing the highest penetration across all small kitchen appliances categories.
Reasons to Buy
- Learn how new home owners are driving purchases in the small kitchen appliances market to better target this demographic with design-led products
- Identify opportunities for own-brand expansion and which brands to stock with our brand conversion data to see what brands should be stocked to appeal to shoppers
- Use our in-depth analysis of the leading retailers in small kitchen appliances in order to understand how to appeal shoppers and remain competitve in the market.
Table of Contents
- SUMMARY
- Overall summary
- ISSUES & STRATEGIES
- Focus on emerging design trends in SKA
- Demonstrations vital online & instore to encourage spend
- SKA items on work surfaces are more than just functional
- THE MARKET
- Market size & growth - total market
- Market size & growth - kettles & hot drink makers
- Market size & growth - electrical kitchen gadgets
- Market size & growth - toasters & sandwich makers
- Market size & growth - small table top cooking appliances
- Market size & growth - food preparation appliances
- Category growth & size: 2019-2021
- Online sales penetration
- Channels of distribution
- THE RETAILERS
- Retailer prospects to 2020
- Retailer shares
- Argos
- Amazon
- Dixons Carphone
- Tesco
- Shop Direct
- ASDA
- Other retailers
- THE CONSUMER
- Consumer headlines
- Who
- Why
- Where
- Background
- FURTHER DETAILS
- Methodology
- Market sizing
- Appendix
List of Tables
- Category growth & size, 2019 size and growth 2019-21
- Channels of distribution, 2019 & 2024
- Penetration by product (kettles & hot beverage makers), 2018
- Penetration by product (electrical kitchen gadgets), 2018
- Penetration by product (toaster & sandwich makers), 2018
- Penetration by product (small table top cooking appliances), 2018
- Penetration by product (food preparation devices), 2018
- Average spend (overall), 2018
- Average spend by product (kettles & hot beverage makers), 2018
- Average spend (electrical kitchen gadgets), 2018
- Average spend small table top cooking appliances), 2018
- Average spend (food preparation devices), 2018
- Average spend (toasters & sandwich makers), 2018
- Purchase motivations - replacement, 2018
- Purchase motivations - upgrading, 2018
- Purchase motivations - new purchase, 2018
- Purchase motivations - impulse, 2018
- Detailed replacement cycle by product - kettles & hot beverage makers, 2018
- Detailed replacement cycle by product - electrical kitchen gadgets, 2018
- Detailed replacement cycle by product - small table top cooking appliances, 2018
- Detailed replacement cycle by product - food preparation devices, 2018
- Detailed replacement cycle by product - toaster & sandwich makers, 2018
- Retailer usage - kettle & hot beverage makers, 2018
- Retailer usage - electrical kitchen gadgets, 2018
- Retailer usage - toasters & sandwich makers, 2018
- Retailer usage - small table top cooking appliances, 2018
- Retailer usage - food preparation devices, 2018
- Retailer usage by segment, 2018
- Drivers of retailer choice: by retailer, 2018
- Conversion rates, top 10 retailers, 2018
- Things retailers should improve on: by retailer, 2018
- Brands considered and purchased, and conversion, 2018
- Drivers of brand choice: by brand, 2018
List of Figures
- Small kitchen appliances market size, 2018-24
- Small kitchen appliances market growth (incl. inflation and volume growth), 2018-24
- Kettles & hot beverage makers market size, 2018-24
- Kettles & hot beverage makers market growth, 2018-24
- Electrical kitchen gadgets market size, 2018-24
- Electrical kitchen gadgets market growth, 2018-24
- Toasters & sandwich makers market size, 2018-24
- Toasters & sandwich makers market growth, 2018-24
- Small table top cooking appliances market size, 2018-24
- Small table top cooking appliances market growth, 2018-24
- Food preparation appliances market size, 2018-24
- Food preparation appliances market growth, 2018-24
- Small kitchen appliances online penetration and online market size, 2018-24
- Small kitchen appliances online growth rate, 2018-24
- Online penetration by category, 2019
- Online growth rate by category, 2019 vs 2018
- Channels of distribution, 2019 & 2024
- Small kitchen appliances market share, 2019
- Small kitchen appliances market share change, 2019
- Argos market share, 2017-19
- Argos shopper demographics, 2018
- Argos customer share (overall & by category), 2018
- Amazon market share, 2017-19
- Amazon shopper demographics, 2018
- Amazon customer share (overall & by category), 2018
- Dixons Carphone market share, 2017-19
- Dixons Carphone shopper demographics, 2018
- Dixons Carphone customer share (overall & by category), 2018
- Tesco market share, 2017-19
- Tesco shopper demographics, 2018
- Tesco customer share (overall & by category), 2018
- Shop Direct market share, 2017-19
- Shop Direct shopper demographics, 2018
- Shop Direct customer share (overall & by category), 2018
- ASDA market share, 2017-19
- ASDA shopper demographics, 2018
- ASDA customer share (overall & by category), 2018
- Small kitchen appliances penetration by demographics & region, 2018
- Kettles & hot beverage makers penetration by demographics & region, 2018
- Toasters & sandwich makers penetration by demographics & region, 2018
- Electrical kitchen gadgets penetration by demographics & region, 2018
- Food preparation appliances penetration by demographics & region, 2018
- Small table top cooking appliances penetration by demographics & region, 2018
- Small kitchen appliances (overall and by category) replacement cycle, 2018
- Small kitchen appliances channel usage (researching), 2018
- Small kitchen appliances channel usage (purchasing), 2018
- Small kitchen appliances device usage (browsing), 2018
- Small kitchen appliances device usage (purchasing), 2018
- Small kitchen appliances online fulfilment, 2018
- Small kitchen appliances retailer usage, 2018
- Small kitchen appliances drivers of retailer usage, 2018
- Small kitchen appliances things retailers should improve on, 2018
- Small kitchen appliances drivers of brand usage, 2018
- Small kitchen appliances research process (what they do), 2018
- Small kitchen appliances research process (how long they spent), 2018
- Small kitchen appliances research process (areas of research), 2018
- Small kitchen appliances research process (staff interaction), 2018
- Small kitchen appliances research process (views prior to purchase), 2018
- Small kitchen appliances research process (views prior to purchase - brand), 2018
- Small kitchen appliances research process (views prior to purchase - budget), 2018
- Small kitchen appliances research process (views prior to purchase - retailer), 2018
- Small kitchen appliances research process (views prior to purchase - features & functions), 2018
- Small kitchen appliances opinions on SKA, 2018
- Time spent cooking every week, 2018
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nutribullet
- Aldi
- Argos
- Dixons Carphone
- Amazon
- Appliances Direct
- GoInstore
- Wilko
- Robert Dyas
- B&M
- The Range
- ASDA
- Sainsbury's
- AO
- Tesco
- Tesco Direct
- John Lewis & Partners
- Shop Direct
- Russell Hobbs
- Breville
- Morphy Richards
- Amazon Fresh
- De'Longhi
- Very.co.uk
- Littlewoods
- George
- Morrisons
- Nespresso
- Currys PC World
- HP
- B&Q
- Debenhams
- Lidl
- Dunelm
- Home Bargains
- Kenwood
- Bosch
- Philips
- Tefal
- Samsung
- Panasonic
- Swan
- George Foreman
- Prestige
- Miele
