Global Precision Agriculture Market By Technology (Guidance Systems, Remote Sensing and Variable Rate Technologies), By Component, By Application (Yield Monitoring, Field Mapping and Others), By Region, Competition, Forecast & Opportunities, 2024

The global precision agriculture market is projected to grow from $ 4.84 billion in 2018 to $ 10.16 billion by 2024, exhibiting a CAGR of over 13% during the forecast period, owing to several government initiatives towards adopting modern agricultural processes. Rising population is resulting in the huge demand for food supply, which can be achieved by the adoption of advanced farming technologies. Moreover, changing weather conditions and need to increase crop yield and enhance the productivity of farms are expected to aid the precision agriculture market, globally, during the forecast period.

The precision agriculture market can be segmented based on component, technology and application. On the basis of component, the market can be bifurcated into hardware and software. The hardware segment dominated the market in 2018 and is expected to continue its market dominance during the forecast period, as farmers are adopting automation and control devices in order to improve the productivity. In terms of application, the market can be segmented into yield monitoring, field mapping, crop scouting, weather tracking & forecasting, among others. Yield monitoring is anticipated to account for the largest market share, as it makes use of different kinds of sensors to collect crucial data related to crop for optimal planning and crop management. Based on technology, the market can be split into guidance systems, remote sensing and variable rate technologies. The guidance systems segment is the dominating as well as fastest growing segment in the global precision agriculture market. The segment is poised to grow at a high rate, as technologies such as GPS, GNSS and GIS are employed to collect field related information, which is then analyzed to take decisions related to planting, harvesting and crop fertilizing.

Precision agriculture is gaining traction and expanding to various regions including Asia-Pacific, North America, Europe, South America and the Middle East & Africa. In 2018, North America dominated the global precision agriculture market, backed by the presence of leading market players and adoption of advanced technologies by countries across the region. The Asia-Pacific precision agriculture market is anticipated to grow at the fastest rate in coming years, owing to the surging demand for food, as a result of rising population in developing economies such as India and China.

Major players operating in the global precision agriculture market are Bayer CropScience AG, Trimble Inc., Deere & Company, Iteris, Inc., AgJunction Inc., Farmers Edge, Inc., Ag Leader Technology, CropMetrics, AGCO Corporation, Teejet Technologies, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:
Historical Years: 2014-2017
Base Year: 2018
Estimated Year: 2019
Forecast Period: 2020-2024

Objective of the Study:

• To analyze and forecast the global precision agriculture market size.


• To classify and forecast the global precision agriculture market based on component, technology, application and regional distribution.


• To identify drivers and challenges for the global precision agriculture market.


• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the global precision agriculture market.


• To conduct the pricing analysis for the global precision agriculture market.


• To identify and analyze the profile of leading players operating in the global precision agriculture market.

Some of the leading players in the global precision agriculture market are Bayer CropScience AG, Trimble Inc., Deere & Company, Iteris, Inc., AgJunction Inc., Farmers Edge, Inc., Ag Leader Technology, CropMetrics, AGCO Corporation, Teejet Technologies, etc.

Both primary as well as exhaustive secondary research was conducted for this study. Initially, the researchers sourced a list of service providers across the globe were analysed. Subsequently, primary research surveys were conducted with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the researchers could include the service providers which could not be identified due to the limitations of secondary research could be included. The service offerings, distribution channels and presence of all major service providers across the globe were analysed.

The global precision agriculture market size was calculated by using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. These values are sourced from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:

• Electronic hardware equipment manufacturers


• Precision farming software and solution providers


• Agricultural equipment manufacturers


• Research organizations and consulting companies


• Government bodies such as regulating authorities and policy makers


• Organizations, forums and alliances related to precision agriculture

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:

In this report, the global precision agriculture market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, by Component:

• Software


• Hardware

Market, by Technology:

• Guidance Systems


• Global Positioning Systems


• Global Navigation Satellite Systems


• Global Information Systems


• Remote Sensing


• Hand-held


• Satellite-based Sensing


• Variable Rate Technology


• Variable Rate Fertilizer


• Variable Rate Pesticide


• Variable Rate Seeding

Market, by Application:

• Yield Monitoring


• Field Mapping


• Crop Scouting


• Weather Tracking & Forecasting


• Others

Market, by Region:

• North America


• United States


• Canada


• Mexico


• Europe


• Germany


• France


• Italy


• Spain


• United Kingdom


• Asia Pacific


• China


• Japan


• Australia


• India


• Indonesia


• South America


• Brazil


• Argentina


• Chile


• Middle East & Africa


• Saudi Arabia


• Israel


• South Africa


• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global precision agriculture market.

Available Customizations:

With the given market data, customizations are offered according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Please note: With the Enterprise license, the PDF product is printable and editable and comes with a market data excel sheet.