India Submersible Water Pumps Market, By Region, Competition, Forecast and Opportunities, 2020-2030F

The India Submersible Water Pumps Market was valued at USD 2.19 Billion in 2024, and is expected to reach USD 23.49 Billion by 2030, rising at a CAGR of 8.41%. The India Submersible Water Pumps Market is experiencing significant growth, driven by increasing demand for efficient water management solutions across various sectors, including agriculture, industrial applications, and urban infrastructure. Submersible pumps, which are designed to operate fully submerged in water, offer reliable and efficient performance, making them ideal for a wide range of applications, such as irrigation, drainage, water supply, and sewage treatment.

One of the primary factors driving the market is the expansion of the agricultural sector, where submersible pumps are widely used for irrigation purposes. With India’s agriculture relying heavily on irrigation due to the country’s uneven rainfall distribution, the demand for efficient water pumps is steadily increasing. As farmers seek energy-efficient and low-maintenance solutions, submersible pumps are emerging as the preferred choice due to their ability to function effectively in deep well applications.

Government initiatives, such as the Pradhan Mantri Krishi Sinchayee Yojana (PMKSY), which aims to enhance irrigation infrastructure, are further boosting the adoption of submersible pumps in rural India. Over 2.95 lakh solar water pumps were installed in India under the PM-KUSUM scheme by 2023, with a target to install an additional 30.8 lakh pumps by 2026. This reflects the strong emphasis on renewable energy in agriculture.

In addition to agriculture, the industrial sector’s growing water demand is also contributing to market expansion. Industries such as textiles, chemicals, and power generation require reliable water pumping solutions for cooling, wastewater management, and various production processes. The urbanization trend in India is also creating demand for submersible pumps in municipal water supply, sewage treatment plants, and flood management systems.

Technological advancements in pump designs, including energy-efficient motors and improved materials, are another key driver. The development of solar-powered submersible pumps has made them a cost-effective and sustainable option, particularly in areas with limited access to electricity. This shift toward renewable energy solutions is further expanding the market, particularly in rural areas, where grid connectivity may be sparse. The India Submersible Water Pumps Market is also supported by increasing investments from both domestic and international players, who are focusing on expanding their product portfolios to cater to various end-user segments. The market is expected to continue its growth trajectory, with significant opportunities in both rural and urban areas, as well as across different industrial sectors.

Key Market Drivers

Rising Agricultural Demand for Irrigation

Agriculture in India is heavily dependent on irrigation, especially in regions where rainfall is insufficient or seasonal. With approximately 60-70% of India’s population engaged in agriculture, the demand for water pumps to facilitate irrigation is paramount. Submersible water pumps are increasingly being adopted for agricultural purposes due to their efficiency in pumping water from deep underground sources like borewells, rivers, and lakes. These pumps offer the advantage of being more energy-efficient and cost-effective, thus reducing operational costs for farmers.

The increasing focus on sustainable farming practices further amplifies the demand for submersible pumps, as they can operate on renewable energy sources like solar power, making them an attractive solution for farmers. Government schemes such as PM-KUSUM (Pradhan Mantri Kisan Urja Suraksha evam Utthaan Mahabhiyan) are also promoting the use of solar-powered submersible water pumps, creating further demand in the agricultural sector. India's agricultural dependency, accounting for nearly 18% of the country’s GDP, has created a vast and persistent demand for water pumping solutions.

Industrial and Commercial Applications

The industrial and commercial sectors in India, including manufacturing, power generation, and mining, are significant consumers of water for various processes. As these sectors continue to grow, their demand for water supply and dewatering solutions is increasing, driving the adoption of submersible pumps. Submersible pumps are commonly used in power plants for cooling processes, in industries for wastewater treatment, and in construction sites for dewatering. Their versatility, ease of use, and ability to work in submerged conditions make them the ideal solution for these industrial applications. As industrialization expands, particularly in emerging hubs like Gujarat, Maharashtra, and Tamil Nadu, the demand for submersible water pumps will increase.

Government Support and Subsidies

The Indian government is actively promoting the use of submersible water pumps through subsidies and financial schemes, particularly in the agricultural sector. The government’s push for efficient irrigation systems is a key driver for the submersible pump market. Under schemes like Pradhan Mantri Krishi Sinchayee Yojana (PMKSY), farmers receive financial assistance for purchasing water pumps, making them more affordable and accessible., the growing emphasis on water conservation and efficient resource management has led to increased funding for modern irrigation techniques that incorporate submersible pumps. These government-backed initiatives significantly boost the market’s growth by making such pumps more accessible to a wider audience. Under PM-KUSUM, the government covers up to 90% of the costs through subsidies and bank loans, making solar pumps an economically viable option for rural farmers.

The Indian government allocated USD 4.12 Billion to the PM-KUSUM scheme, covering the installation cost for solar water pumps, significantly reducing financial barriers for small and marginal farmers.

Technological Advancements

Technological advancements are transforming the submersible water pump market in India. Modern submersible pumps are now designed to be more energy-efficient, durable, and user-friendly. Incorporating advanced features such as variable frequency drives (VFDs), smart sensors, and integration with IoT (Internet of Things) for real-time monitoring, these pumps have become more efficient and easier to maintain. These innovations allow for better performance in a variety of challenging environments, including extreme temperatures and high depths., the development of solar-powered submersible pumps has emerged as a sustainable solution to address energy consumption concerns, further promoting the adoption of these pumps in rural and off-grid areas. As technology continues to evolve, the submersible pump market is expected to see continued growth, driven by the increasing demand for smarter, more efficient water pumping solutions.

Key Market Challenges

High Initial Capital Investment

The high initial capital investment required for submersible water pumps is one of the significant challenges in India. Many regions, especially rural areas, face financial constraints, making it difficult for farmers and businesses to afford these pumps. Despite their efficiency and long-term benefits, the upfront costs, including installation, transportation, and associated infrastructure, can be a barrier to widespread adoption., the high cost of energy-efficient models further increases the financial burden. Although government subsidies and financing options are available, they may not always cover the full cost, hindering market growth.

Power Supply Issues

In many rural and semi-urban areas, inconsistent power supply remains a significant hurdle for the effective operation of submersible water pumps. Frequent power cuts and voltage fluctuations reduce the efficiency of pumps and increase maintenance costs. This unreliable electricity supply also limits the ability to operate pumps for extended periods, crucial for water-intensive applications like irrigation. Though solar-powered submersible pumps provide a solution, the adoption of renewable energy infrastructure remains limited due to high setup costs and lack of awareness, thereby impeding the market's full potential.

Lack of Awareness and Technical Expertise

A major challenge in the Indian submersible water pump market is the lack of awareness and technical expertise, particularly in rural areas. Many farmers and end-users are unfamiliar with the advanced features, benefits, and proper installation of submersible pumps. This leads to underutilization or improper operation of the pumps, reducing their overall efficiency and increasing the need for frequent repairs., insufficient technical support and after-sales services in remote areas contribute to lower customer satisfaction and market growth.

Competition from Low-Cost Alternatives

The Indian submersible water pump market faces intense competition from low-cost, lower-quality pumps, especially from unorganized local manufacturers. These products often come with reduced durability, lower energy efficiency, and lack of proper after-sales support. While these alternatives may appear cost-effective upfront, they tend to have a shorter lifespan, higher operational costs, and more frequent maintenance, which can be a disadvantage in the long term. As a result, consumers may opt for these cheaper alternatives, hindering the adoption of higher-quality submersible pumps.

Environmental Concerns and Water Table Depletion

Over-exploitation of groundwater resources due to the widespread use of submersible pumps is a growing environmental concern in India. The excessive extraction of groundwater can lead to depletion of water tables, especially in regions already facing water scarcity. This can worsen water shortages, especially in arid regions., overuse of submersible pumps can lead to ecological imbalances and land degradation, which affects agricultural productivity. As awareness of these issues grows, there is increasing scrutiny on the uncontrolled use of submersible pumps, which could limit market growth unless sustainable water management practices are adopted.

Key Market Trends

Urbanization and Rising Water Demand

As India's urban population grows rapidly, urban water supply systems are struggling to meet demand. Submersible pumps are increasingly used in residential complexes, commercial buildings, and municipal systems for water extraction and distribution. These pumps offer high efficiency and compact designs, which make them ideal for urban infrastructure. In cities like Mumbai, Delhi, and Bangalore, where water scarcity is a concern, submersible pumps are helping address the rising water demand. With increasing urbanization and the development of new housing projects, the adoption of submersible water pumps is expected to rise significantly in metropolitan regions.

Technological Advancements in Pump Efficiency

Technological advancements in submersible water pump designs and materials are driving the market forward. The introduction of energy-efficient pumps, variable frequency drives (VFD), and intelligent control systems has enhanced the overall performance and longevity of submersible pumps. With a focus on energy conservation and reducing operational costs, these advanced pumps are gaining popularity in both agriculture and industrial sectors. The integration of Internet of Things (IoT) technology allows remote monitoring and control, ensuring optimal performance, reducing downtime, and increasing the reliability of water pumps, making them a preferred choice for diverse applications.

Expansion of Industrial and Commercial Applications

The industrial and commercial sectors in India are experiencing rapid growth, resulting in an increased demand for submersible water pumps for various applications such as sewage treatment, water supply, and cooling systems. Submersible pumps are widely used in industries like mining, power generation, and chemical processing, where the efficient handling of large water volumes is crucial. In addition, submersible pumps are increasingly used in commercial establishments, such as malls, hotels, and hospitals, for water supply and sewage management. The rise of these sectors is driving the demand for reliable and high-capacity submersible water pumps across India.

Government Initiatives and Subsidies

Government support through schemes and subsidies is significantly boosting the India Submersible Water Pumps market. Various state and central government programs aim to encourage the adoption of submersible pumps in agriculture and rural areas. Subsidies under initiatives like the Pradhan Mantri Krishi Sinchayee Yojana (PMKSY) and the Atal Mission for Rejuvenation and Urban Transformation (AMRUT) scheme help farmers and urban local bodies install efficient water pumps. These financial incentives make submersible pumps more affordable and accessible, thus increasing their adoption across India. The government's emphasis on sustainable water management is expected to further drive the market growth.

Segmental Insights

Type Insights

Borewell segment dominates in the India Submersible Water Pumps market in 2024, due to several key factors that make borewell pumps a popular choice across agricultural, industrial, and residential applications. The increasing water scarcity and dependence on groundwater in rural and semi-urban areas have significantly contributed to the dominance of borewell submersible pumps. borewells are a primary source of water for agricultural activities, especially in areas with inadequate irrigation infrastructure. As agriculture accounts for a large portion of water usage in India, borewell submersible pumps are essential for drawing groundwater from deep wells for irrigation purposes. With India's erratic rainfall patterns and water scarcity issues, borewell submersible pumps offer an efficient solution for providing water to crops, ensuring better productivity and reducing dependency on rainfall.

India’s rural population relies heavily on borewell pumps for drinking water supply. In many parts of India, especially in regions facing seasonal water shortages or poor surface water quality, borewells provide a reliable source of water. The rising population in these areas further increases the demand for borewell pumps, as more people require access to groundwater for daily needs.

Another driving factor is the cost-effectiveness of borewell submersible pumps. Compared to surface pumps, borewell pumps are capable of pumping water from much greater depths, making them the preferred option for areas with deep groundwater sources. This flexibility and efficiency are important in regions with limited surface water or varying groundwater levels, which are common in India’s rural and semi-urban landscapes.

The government’s focus on water conservation and groundwater management through initiatives like the Pradhan Mantri Krishi Sinchayee Yojana (PMKSY) further accelerates the growth of the borewell submersible pump market. Subsidies for irrigation infrastructure, including borewell pumps, contribute to their widespread adoption, especially in agricultural regions. These factors collectively explain why the borewell segment leads the India Submersible Water Pump market in 2024.

Regional Insights

South India dominates the India Submersible Water Pumps market in 2024, due to a combination of regional factors including high agricultural demand, water scarcity issues, and favorable government initiatives. The dominance of this region is largely driven by its significant reliance on submersible pumps in both rural and urban areas for irrigation, drinking water supply, and industrial purposes. South India is heavily reliant on agriculture, particularly in states like Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, where irrigation is vital for crop production. With a predominantly agrarian economy, these states face challenges related to water scarcity, irregular monsoons, and declining surface water levels.

Submersible water pumps are an ideal solution for accessing groundwater from deep borewells to ensure consistent irrigation. As a result, there is a large demand for high-efficiency submersible pumps in agricultural areas across South India. In addition, industrial and urban development in South India is driving the adoption of submersible pumps in urban water supply systems, sewage management, and cooling systems for power plants and industries. Major metropolitan cities like Chennai, Hyderabad, and Bangalore are experiencing rapid urbanization, leading to increased water demand in both residential and commercial sectors. Submersible pumps are an essential part of water distribution networks, especially in regions with limited access to surface water or unreliable groundwater sources.

Government initiatives also play a key role in the growth of the market in South India. The National Mission for Clean Ganga and the Atal Mission for Rejuvenation and Urban Transformation (AMRUT) focus on improving water infrastructure, which includes the promotion of submersible pumps for efficient water distribution in rural and urban areas., regional subsidies for agricultural pumps have further increased adoption. The combined impact of high agricultural dependence, industrial growth, and supportive government policies makes South India the largest and fastest-growing market for submersible water pumps in India.

Key Market Players

Aqua India Private Limited
Bright Solar Limited
C R I Pumps Private Limited
Crompton Greaves Consumer Electricals Limited
Duke Pumping Solutions Private Limited
Ecosoch Solar Private Limited
Ecozen Solutions Private Limited
Jakson Limited
Novergy Energy Solutions Private Limited
Shakti Pumps (India) Limited

Report Scope:

In this report, the India Submersible Water Pumps Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Submersible Water Pumps Market, By Type:

Borewell
Openwell
Non-Clog

India Submersible Water Pumps Market, By Mode of Operation:

Multi-stage
Single-Stage

India Submersible Water Pumps Market, By End-Use:

Municipal
Industrial
Water & wastewater
Others