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Survey of Use of Instagram in Higher Education Marketing, 2019-20 Edition

  • ID: 4770273
  • Report
  • April 2019
  • Region: Global
  • 115 pages
  • Primary Research Group
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The 115-page study presents detailed data from more than 30 colleges and universities about their Instagram Marketing effort.  The report helps its end users answer questions such as: how much are colleges spending on Instagram marketing?  How much do they plan to spend in the future? How do they evaluate Instagram vs. other options?  Which features of Instagram are they using?  Which do they recommend?  How much staff time are they spending on their Instagram accounts? 

The data and commentary in the study is highly specific, giving precise data on the extent of use of various Instagram features such as (but not limited to) Hyperlapse, Live Video, InstaStories, Type Mode, Alternative Text Description and much more.  In addition the study relates hard data and the overall number of Instagram followers, followers from outside the college, number of likes and comments and more highly useful benchmarking data. 

Just a few of the survey’s many findings are that:

  • The mean number of total Instagram followers for the college in the sample was 9,594 with a median of 4,555 and a range of 0 to 65,800.
  • 16.67% of survey participants had used Hyperlapse; all use was by survey participants under age 45.
  • All community colleges in the sample used InstaStories in their Instagram marketing efforts.
  • Overall spending on Instagram ads by those in the sample will increase by an estimated 12.4% in the following year.

Data in the report is broken out by many institutional variables such as college enrollment size, tuition charged, Carnegie class or type, and public/private status and also by personal characteristics of the survey taker such as their work title, age and gender.

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CHAPTER 1. THE QUESTIONNAIRE

CHAPTER 2. PARTICIPANTS LIST

  • Characteristics of the Sample

CHAPTER 3. SUMMARY OF MAIN FINDINGS

  • Number of Instagram Followers for the College
  • Percentage of Instagram Followers Accounted for by those Outside the College
  • Number of Unique Instagram Followers in the Past Month
  • Number of Likes & Comments for the College Instagram Site in the Past Month
  • Use of Hyperlapse
  • Use of Instagram Live Video
  • Use of Shoppable Product Tags
  • Use of InstaStories
  • Use of IGTV
  • Percentage of Survey Participants that Have Done Paid Advertising on Instagram
  • Percentage of Survey Participants Currently Doing Paid Advertising on Instagram
  • Annual Spending on Paid Advertising on Instagram
  • Expected Change in Spending on Instagram in the Next Year
  • Overall Assessment of Effectiveness of Paid Advertising on Instagram
  • Use of Carousel Ads
  • Use of Photography Ads
  • Use of Video Ads
  • Use of IGTV in Instagram Marketing
  • Percentage of Instagram Ads Generated from Facebook Ads
  • Use of a Recurring Daily Budget for Instagram Ads
  • Use of Long Period Budgets for Instagram Ads
  • Tendency to Show Instagram Ads at All Times or Select Times
  • Use of Alternative Text Descriptions
  • Tendency to Develop One’s Own or Use Automatic Alternative Text
  • Use of Instagram’s Voice Messaging Features
  • Use of Instagram Type Mode
  • Use of Emoji Sliders
  • Use of Question Stickers
  • Sales of College Branded Merchandise through Instagram
  • Staff Hours Spent on Instagram in the Past Year
  • Percentage Change in Staff Time Spent on Instagram in the Past Year
  • Plans for Spending on Instagram Marketing
  • Percentage of Respondents Who Have Hired a Consultant on Instagram Marketing
  • Advice to Peers on Effective Instagram Marketing

List of Tables
Table 1.1 How many Instagram followers does your main college Instagram site have?
Table 1.2 How many Instagram followers does your main college Instagram site have? Broken out by work title
Table 1.3 How many Instagram followers does your main college Instagram site have? Broken out by type or Carnegie class
Table 1.4 How many Instagram followers does your main college Instagram site have? Broken out for public and private colleges
Table 1.5 How many Instagram followers does your main college Instagram site have? Broken out by tuition, $
Table 1.6 How many Instagram followers does your main college Instagram site have? Broken out by enrollment
Table 1.7 How many Instagram followers does your main college Instagram site have? Broken out by personal age of the survey participant
Table 1.8 How many Instagram followers does your main college Instagram site have? Broken out by gender of the survey participant
Table 2.1 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college?
Table 2.2 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by work title
Table 2.3 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by type or Carnegie class
Table 2.4 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out for public and private colleges
Table 2.5 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by tuition, $
Table 2.6 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by enrollment
Table 2.7 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by personal age of the survey participant
Table 2.8 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by gender of the survey participant
Table 3.1 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session?
Table 3.2 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by work title
Table 3.3 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by type or Carnegie class
Table 3.4 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out for public and private colleges
Table 3.5 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by tuition, $
Table 3.6 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by enrollment
Table 3.7 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by personal age of the survey participant
Table 3.8 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by gender of the survey participant
Table 4.1 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session?
Table 4.2 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by work title
Table 4.3 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by type or Carnegie class
Table 4.4 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out for public and private colleges
Table 4.5 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by tuition, $
Table 4.6 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by enrollment
Table 4.7 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by personal age of the survey participant
Table 4.8 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by gender of the survey participant
Table 5 Which of the following Instagram features does the college utilize in its marketing efforts?  (Check all that apply)
Table 5.1.1 Does the college utilize Hyperlapse in its marketing efforts?
Table 5.1.2 Does the college utilize Hyperlapse in its marketing efforts? Broken out by work title
Table 5.1.3 Does the college utilize Hyperlapse in its marketing efforts? Broken out by type or Carnegie class
Table 5.1.4 Does the college utilize Hyperlapse in its marketing efforts? Broken out for public and private colleges
Table 5.1.5 Does the college utilize Hyperlapse in its marketing efforts? Broken out by tuition, $
Table 5.1.6 Does the college utilize Hyperlapse in its marketing efforts? Broken out by enrollment
Table 5.1.7 Does the college utilize Hyperlapse in its marketing efforts? Broken out by personal age of the survey participant
Table 5.1.8 Does the college utilize Hyperlapse in its marketing efforts? Broken out by gender of the survey participant
Table 5.2.1 Does the college utilize Boomerang in its marketing efforts?
Table 5.2.2 Does the college utilize Boomerang in its marketing efforts? Broken out by work title
Table 5.2.3 Does the college utilize Boomerang in its marketing efforts? Broken out by type or Carnegie class
Table 5.2.4 Does the college utilize Boomerang in its marketing efforts? Broken out for public and private colleges
Table 5.2.5 Does the college utilize Boomerang in its marketing efforts? Broken out by tuition, $
Table 5.2.6 Does the college utilize Boomerang in its marketing efforts? Broken out by enrollment
Table 5.2.7 Does the college utilize Boomerang in its marketing efforts? Broken out by personal age of the survey participant  
Table 5.2.8 Does the college utilize Boomerang in its marketing efforts? Broken out by gender of the survey participant
Table 5.3.1 Does the college utilize live video in its marketing efforts?
Table 5.3.2 Does the college utilize live video in its marketing efforts? Broken out by work title
Table 5.3.3 Does the college utilize live video in its marketing efforts? Broken out by type or Carnegie class
Table 5.3.4 Does the college utilize live video in its marketing efforts? Broken out for public and private colleges
Table 5.3.5 Does the college utilize live video in its marketing efforts? Broken out by tuition, $
Table 5.3.6 Does the college utilize live video in its marketing efforts? Broken out by enrollment
Table 5.3.7 Does the college utilize live video in its marketing efforts? Broken out by personal age of the survey participant
Table 5.3.8 Does the college utilize live video in its marketing efforts? Broken out by gender of the survey participant
Table 5.4.1 Does the college utilize shoppable product tags in its marketing efforts?
Table 5.4.2 Does the college utilize shoppable product tags in its marketing efforts? Broken out by work title
Table 5.4.3 Does the college utilize shoppable product tags in its marketing efforts? Broken out by type or Carnegie class
Table 5.4.4 Does the college utilize shoppable product tags in its marketing efforts? Broken out for public and private colleges
Table 5.4.5 Does the college utilize shoppable product tags in its marketing efforts? Broken out by tuition, $
Table 5.4.6 Does the college utilize shoppable product tags in its marketing efforts? Broken out by enrollment
Table 5.4.7 Does the college utilize shoppable product tags in its marketing efforts? Broken out by personal age of the survey participant
Table 5.4.8 Does the college utilize shoppable product tags in its marketing efforts? Broken out by gender of the survey participant
Table 5.5.1 Does the college utilize InstaStories in its marketing efforts?
Table 5.5.2 Does the college utilize InstaStories in its marketing efforts? Broken out by work title
Table 5.5.3 Does the college utilize InstaStories in its marketing efforts? Broken out by type or Carnegie class
Table 5.5.4 Does the college utilize InstaStories in its marketing efforts? Broken out for public and private colleges
Table 5.5.5 Does the college utilize InstaStories in its marketing efforts? Broken out by tuition, $
Table 5.5.6 Does the college utilize InstaStories in its marketing efforts? Broken out by enrollment
Table 5.5.7 Does the college utilize InstaStories in its marketing efforts? Broken out by personal age of the survey participant
Table 5.5.8 Does the college utilize InstaStories in its marketing efforts? Broken out by gender of the survey participant
Table 5.6.1 Does the college utilize IGTV in its marketing efforts?
Table 5.6.2 Does the college utilize IGTV in its marketing efforts? Broken out by work title
Table 5.6.3 Does the college utilize IGTV in its marketing efforts? Broken out by type or Carnegie class
Table 5.6.4 Does the college utilize IGTV in its marketing efforts? Broken out for public and private colleges
Table 5.6.5 Does the college utilize IGTV in its marketing efforts? Broken out by tuition, $ 
Table 5.6.6 Does the college utilize IGTV in its marketing efforts? Broken out by enrollment
Table 5.6.7 Does the college utilize IGTV in its marketing efforts? Broken out by personal age of the survey participant
Table 5.6.8 Does the college utilize IGTV in its marketing efforts? Broken out by gender of the survey participant
Table 6.1 Has the college ever done any paid advertising on Instagram?
Table 6.2 Has the college ever done any paid advertising on Instagram? Broken out by work title
Table 6.3 Has the college ever done any paid advertising on Instagram? Broken out by type or Carnegie class
Table 6.4 Has the college ever done any paid advertising on Instagram? Broken out for public and private colleges
Table 6.5 Has the college ever done any paid advertising on Instagram? Broken out by tuition, $
Table 6.6 Has the college ever done any paid advertising on Instagram? Broken out by enrollment
Table 6.7 Has the college ever done any paid advertising on Instagram? Broken out by personal age of the survey participant
Table 6.8 Has the college ever done any paid advertising on Instagram? Broken out by gender of the survey participant
Table 7.1 Is the college currently doing paid advertising on Instagram?
Table 7.2 Is the college currently doing paid advertising on Instagram? Broken out by work title
Table 7.3 Is the college currently doing paid advertising on Instagram? Broken out by type or Carnegie class
Table 7.4 Is the college currently doing paid advertising on Instagram? Broken out for public and private colleges
Table 7.5 Is the college currently doing paid advertising on Instagram? Broken out by tuition, $
Table 7.6 Is the college currently doing paid advertising on Instagram? Broken out by enrollment
Table 7.7 Is the college currently doing paid advertising on Instagram? Broken out by personal age of the survey participant
Table 7.8 Is the college currently doing paid advertising on Instagram? Broken out by gender of the survey participant
Table 8 If the college has ever done paid advertising on Instagram, how much has it spent (in US $) on such advertising in the past year or how much does it plan to spend in the next year?
Table 8.1.1 How much has the college spent (in US $) on advertising in Instagram in the past year?
Table 8.1.2 How much has the college spent (in US $) on advertising in Instagram in the past year? Broken out by Work Title  
Table 8.1.3 How much has the college spent (in US $) on advertising in Instagram in the past year? Broken out by type or Carnegie class
Table 8.1.4 How much has the college spent (in US $) on advertising in Instagram in the past year? Broken out by Carnegie class or type
Table 8.1.5 How much has the college spent (in US $) on advertising in Instagram in the past year? Broken out by Tuition, $
Table 8.1.6 How much has the college spent (in US $) on advertising in Instagram in the past year? Broken out by Enrollment
Table 8.1.7 How much has the college spent (in US $) on advertising in Instagram in the past year? Broken out by personal age of the survey participant
Table 8.1.8 How much has the college spent (in US $) on advertising in Instagram in the past year? Broken out by gender of the survey participant
Table 8.2.1 How much do you plan to spend (in US $) on paid Instagram advertising in the next year?
Table 8.2.2 How much do you plan to spend (in US $) on paid Instagram advertising in the next year? Broken out by work title
Table 8.2.3 How much do you plan to spend (in US $) on paid Instagram advertising in the next year? Broken out by Carnegie class or type
Table 8.2.4 How much do you plan to spend (in US $) on paid Instagram advertising in the next year? Broken out for public and private colleges
Table 8.2.5 How much do you plan to spend (in US $) on paid Instagram advertising in the next year? Broken out by Tuition, $
Table 8.2.6 How much do you plan to spend (in US $) on paid Instagram advertising in the next year? Broken out by Enrollment
Table 8.2.7 How much do you plan to spend (in US $) on paid Instagram advertising in the next year? Broken out by personal age of the survey participant
Table 8.2.8 How much do you plan to spend (in US $) on paid Instagram advertising in the next year? Broken out by gender of the survey participant
Table 9.1 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college?
Table 9.2 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by work title
Table 9.3 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by type or Carnegie class
Table 9.4 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out for public and private colleges
Table 9.5 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by tuition, $
Table 9.6 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by enrollment
Table 9.7 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by personal age of the survey participant
Table 9.8 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by gender of the survey participant
Table 10 Which of the following types of ads has the college used in its paid Instagram marketing efforts?
Table 10.1.1 Does the college use Carousel Ads in its paid Instagram marketing efforts? 
Table 10.1.2 Does the college use Carousel Ads in its paid Instagram marketing efforts? Broken out by work title  
Table 10.1.3 Does the college use Carousel Ads in its paid Instagram marketing efforts? Broken out by type or Carnegie class
Table 10.1.4 Does the college use Carousel Ads in its paid Instagram marketing efforts? Broken out for public and private colleges
Table 10.1.5 Does the college use Carousel Ads in its paid Instagram marketing efforts? Broken out by tuition, $
Table 10.1.6 Does the college use Carousel Ads in its paid Instagram marketing efforts? Broken out by enrollment
Table 10.1.7 Does the college use Carousel Ads in its paid Instagram marketing efforts? Broken out by personal age of the survey participant
Table 10.1.8 Does the college use Carousel Ads in its paid Instagram marketing efforts? Broken out by gender of the survey participant
Table 10.2.1 Does the college use Photography Ads in its paid Instagram marketing efforts?
Table 10.2.2 Does the college use Photography Ads in its paid Instagram marketing efforts? Broken out by work title
Table 10.2.3 Does the college use Photography Ads in its paid Instagram marketing efforts? Broken out by type or Carnegie class
Table 10.2.4 Does the college use Photography Ads in its paid Instagram marketing efforts? Broken out for public and private colleges
Table 10.2.5 Does the college use Photography Ads in its paid Instagram marketing efforts? Broken out by tuition, $
Table 10.2.6 Does the college use Photography Ads in its paid Instagram marketing efforts? Broken out by enrollment
Table 10.2.7 Does the college use Photography Ads in its paid Instagram marketing efforts? Broken out by personal age of the survey participant
Table 10.2.8 Does the college use Photography Ads in its paid Instagram marketing efforts? Broken out by gender of the survey participant
Table 10.3.1 Does the college use Video Ads in its paid Instagram marketing efforts?
Table 10.3.2 Does the college use Video Ads in its paid Instagram marketing efforts? Broken out by work title
Table 10.3.3 Does the college use Video Ads in its paid Instagram marketing efforts? Broken out by type or Carnegie class
Table 10.3.4 Does the college use Video Ads in its paid Instagram marketing efforts? Broken out for public and private colleges
Table 10.3.5 Does the college use Video Ads in its paid Instagram marketing efforts? Broken out by tuition, $
Table 10.3.6 Does the college use Video Ads in its paid Instagram marketing efforts? Broken out by enrollment
Table 10.3.7 Does the college use Video Ads in its paid Instagram marketing efforts? Broken out by personal age of the survey participant
Table 10.3.8 Does the college use Video Ads in its paid Instagram marketing efforts? Broken out by gender of the survey participant
Table 10.4.1 Does the college use IGTV in its paid Instagram marketing efforts?
Table 11.1 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features?
Table 11.2 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features? Broken out by work title  
Table 11.3 About what percentage of your Instagram ads were generated from similar ads  on Facebook using Instagram's Facebook ad conversion features? Broken out by type or  Carnegie class 
Table 11.4 About what percentage of your Instagram ads were generated from similar ads  on Facebook using Instagram's Facebook ad conversion features? Broken out for public  and private colleges 
Table 11.5 About what percentage of your Instagram ads were generated from similar ads  on Facebook using Instagram's Facebook ad conversion features? Broken out by tuition, $   
Table 11.6 About what percentage of your Instagram ads were generated from similar ads  on Facebook using Instagram's Facebook ad conversion features? Broken out by  enrollment 
Table 11.7 About what percentage of your Instagram ads were generated from similar ads  on Facebook using Instagram's Facebook ad conversion features? Broken out by personal  age of the survey participant 
Table 11.8 About what percentage of your Instagram ads were generated from similar ads  on Facebook using Instagram's Facebook ad conversion features? Broken out by gender of  the survey participant 
Table 12 You generally primarily control your Instagram paid ad spending by basing  institutional or departmental spending on which of the following? 
Table 12.1.1 You generally primarily control your Instagram paid ad spending by use of a  daily budget which renews daily 
Table 12.1.2 You generally primarily control your Instagram paid ad spending by use of a  daily budget which renews daily Broken out by work title 
Table 12.1.3 You generally primarily control your Instagram paid ad spending by use of a  daily budget which renews daily Broken out by type or Carnegie class 
Table 12.1.4 You generally primarily control your Instagram paid ad spending by use of a  daily budget which renews daily Broken out for public and private colleges 
Table 12.1.5 You generally primarily control your Instagram paid ad spending by use of a  daily budget which renews daily Broken out by tuition, $ 
Table 12.1.6 You generally primarily control your Instagram paid ad spending by use of a  daily budget which renews daily Broken out by enrollment 
Table 12.1.7 You generally primarily control your Instagram paid ad spending by use of a  daily budget which renews daily Broken out by personal age of the survey participant . 
Table 12.1.8 You generally primarily control your Instagram paid ad spending by use of a  daily budget which renews daily Broken out by gender of the survey participant 
Table 12.2.1 You generally primarily control your Instagram paid ad spending by use of a  budget for a longer period of time which then renews automatically or manually
Table 12.2.2 You generally primarily control your Instagram paid ad spending by use of a  budget for a longer period of time which then renews automatically or manually Broken  out by work title 
Table 12.2.3 You generally primarily control your Instagram paid ad spending by use of a  budget for a longer period of time which then renews automatically or manually Broken  out by type or Carnegie class 
Table 12.2.4 You generally primarily control your Instagram paid ad spending by use of a  budget for a longer period of time which then renews automatically or manually Broken  out for public and private colleges 
Table 12.2.5 You generally primarily control your Instagram paid ad spending by use of a  budget for a longer period of time which then renews automatically or manually Broken out by tuition, $
Table 12.2.6 You generally primarily control your Instagram paid ad spending by use of a budget for a longer period of time which then renews automatically or manually Broken out by enrollment
Table 12.2.7 You generally primarily control your Instagram paid ad spending by use of a budget for a longer period of time which then renews automatically or manually Broken out by personal age of the survey participant
Table 12.2.8 You generally primarily control your Instagram paid ad spending by use of a budget for a longer period of time which then renews automatically or manually Broken out by gender of the survey participant
Table 13.1 In general for what time period do your ads run?
Table 13.2 In general for what time period do your ads run? Broken out by work title
Table 13.3 In general for what time period do your ads run? Broken out by type or Carnegie class
Table 13.4 In general for what time period do your ads run? Broken out for public and private colleges
Table 13.5 In general for what time period do your ads run? Broken out by tuition, $
Table 13.6 In general for what time period do your ads run? Broken out by enrollment
Table 13.7 In general for what time period do your ads run? Broken out by personal age of the survey participant
Table 13.8 In general for what time period do your ads run? Broken out by gender of the survey participant
Table 14.1 Has your college used alternative text descriptions in its Instagram ads?
Table 14.2 Has your college used alternative text descriptions in its Instagram ads? Broken out by work title
Table 14.3 Has your college used alternative text descriptions in its Instagram ads? Broken out by type or Carnegie class
Table 14.4 Has your college used alternative text descriptions in its Instagram ads? Broken out for public and private colleges
Table 14.5 Has your college used alternative text descriptions in its Instagram ads? Broken out by tuition, $
Table 14.6 Has your college used alternative text descriptions in its Instagram ads? Broken out by enrollment
Table 14.7 Has your college used alternative text descriptions in its Instagram ads? Broken out by personal age of the survey participant
Table 14.8 Has your college used alternative text descriptions in its Instagram ads? Broken out by gender of the survey participant
Table 15.1 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text?
Table 15.2 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by work title
Table 15.3 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by type or Carnegie class
Table 15.4 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out for public and private colleges
Table 15.5 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by tuition, $
Table 15.6 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by enrollment
Table 15.7 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by personal age of the survey participant
Table 15.8 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by gender of the survey participant
Table 16.1 Have you used Instagram's voice messaging features in your college marketing effort?
Table 17.1 About how often do you use Instagram Type Mode to make announcements related to your brand?
Table 17.2 About how often do you use Instagram Type Mode to make announcements related to your brand? Broken out by work title
Table 17.3 About how often do you use Instagram Type Mode to make announcements related to your brand? Broken out by type or Carnegie class
Table 17.4 About how often do you use Instagram Type Mode to make announcements related to your brand? Broken out for public and private colleges
Table 17.5 About how often do you use Instagram Type Mode to make announcements related to your brand? Broken out by tuition, $
Table 17.6 About how often do you use Instagram Type Mode to make announcements related to your brand? Broken out by enrollment
Table 17.7 About how often do you use Instagram Type Mode to make announcements related to your brand? Broken out by personal age of the survey participant
Table 17.8 About how often do you use Instagram Type Mode to make announcements related to your brand? Broken out by gender of the survey participant
Table 18.1 About how effective  do you feel are emoji sliders in engaging your audience?
Table 18.2 About how effective  do you feel are emoji sliders in engaging your audience? Broken out by work title
Table 18.3 About how effective  do you feel are emoji sliders in engaging your audience? Broken out by type or Carnegie class
Table 18.4 About how effective  do you feel are emoji sliders in engaging your audience? Broken out for public and private colleges
Table 18.5 About how effective  do you feel are emoji sliders in engaging your audience? Broken out by tuition, $
Table 18.6 About how effective  do you feel are emoji sliders in engaging your audience? Broken out by enrollment
Table 18.7 About how effective  do you feel are emoji sliders in engaging your audience? Broken out by personal age of the survey participant
Table 18.8 About how effective  do you feel are emoji sliders in engaging your audience? Broken out by gender of the survey participant
Table 19.1 About how effective do you feel are use of Question Stickers in engaging your audience?
Table 19.2 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by work title
Table 19.3 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by type or Carnegie class
Table 19.4 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out for public and private colleges  
Table 19.5 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by tuition, $
Table 19.6 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by enrollment
Table 19.7 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by personal age of the survey participant
Table 19.8 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by gender of the survey participant
Table 20.1 Has the college sold college branded merchandise directly from its Instagram account?
Table 20.2 Has the college sold college branded merchandise directly from its Instagram account? Broken out by work title
Table 20.3 Has the college sold college branded merchandise directly from its Instagram account? Broken out by type or Carnegie class
Table 20.4 Has the college sold college branded merchandise directly from its Instagram account? Broken out for public and private colleges
Table 20.5 Has the college sold college branded merchandise directly from its Instagram account? Broken out by tuition, $
Table 20.6 Has the college sold college branded merchandise directly from its Instagram account? Broken out by enrollment
Table 20.7 Has the college sold college branded merchandise directly from its Instagram account? Broken out by personal age of the survey participant
Table 20.8 Has the college sold college branded merchandise directly from its Instagram account? Broken out by gender of the survey participant
Table 21.1 Approximately how many man hours per year does the office of communications or other centralized body that oversees the college main page Instagram presence spend on tasks related to Instagram? Include hours spent coordinating other college Instagram sites but not the man hours spent by other divisions or department on these sites. Note: One full time person spending all of their time would typically spend about 1800 hours.
Table 21.2 Approximately how many man hours per year does the office of communications or other centralized body that oversees the college main page Instagram presence spend on tasks related to Instagram? Include hours spent coordinating other college Instagram sites but not the man hours spent by other divisions or department on these sites. Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by work title
Table 21.3 Approximately how many man hours per year does the office of communications or other centralized body that oversees the college main page Instagram presence spend on tasks related to Instagram? Include hours spent coordinating other college Instagram sites but not the man hours spent by other divisions or department on these sites. Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by type or Carnegie class
Table 21.4 Approximately how many man hours per year does the office of communications or other centralized body that oversees the college main page Instagram presence spend on tasks related to Instagram? Include hours spent coordinating other college Instagram sites but not the man hours spent by other divisions or department on these sites. Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out for public and private colleges
Table 21.5 Approximately how many man hours per year does the office of communications or other centralized body that oversees the college main page Instagram    presence spend on tasks related to Instagram? Include hours spent coordinating other college Instagram sites but not the man hours spent by other divisions or department on these sites. Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by tuition, $
Table 21.6 Approximately how many man hours per year does the office of communications or other centralized body that oversees the college main page Instagram presence spend on tasks related to Instagram? Include hours spent coordinating other college Instagram sites but not the man hours spent by other divisions or department on these sites. Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by enrollment
Table 21.7 Approximately how many man hours per year does the office of communications or other centralized body that oversees the college main page Instagram presence spend on tasks related to Instagram? Include hours spent coordinating other college Instagram sites but not the man hours spent by other divisions or department on these sites. Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by personal age of the survey participant
Table 21.8 Approximately how many man hours per year does the office of communications or other centralized body that oversees the college main page Instagram presence spend on tasks related to Instagram? Include hours spent coordinating other college Instagram sites but not the man hours spent by other divisions or department on these sites. Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by gender of the survey participant
Table 22.1 What has been the percentage increase or decrease in staff time spent on Instagram in the past year?
Table 22.2 What has been the percentage increase or decrease in staff time spent on Instagram in the past year? Broken out by work title
Table 22.3 What has been the percentage increase or decrease in staff time spent on Instagram in the past year? Broken out by type or Carnegie class
Table 22.4 What has been the percentage increase or decrease in staff time spent on Instagram in the past year? Broken out for public and private colleges
Table 22.5 What has been the percentage increase or decrease in staff time spent on Instagram in the past year? Broken out by tuition, $
Table 22.6 What has been the percentage increase or decrease in staff time spent on Instagram in the past year? Broken out by enrollment
Table 22.7 What has been the percentage increase or decrease in staff time spent on Instagram in the past year? Broken out by personal age of the survey participant
Table 22.8 What has been the percentage increase or decrease in staff time spent on Instagram in the past year? Broken out by gender of the survey participant
Table 23.1 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Google and other digital marketing options?
Table 23.2 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Google and other digital marketing options? Broken out by work title
Table 23.3 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Google and other digital marketing options? Broken out by type or Carnegie class
Table 23.4 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Google and other digital marketing options? Broken out for public and private colleges  
Table 23.5 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Google and other digital marketing options? Broken out by tuition, $
Table 23.6 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Google and other digital marketing options? Broken out by enrollment
Table 23.7 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Google and other digital marketing options? Broken out by personal age of the survey participant
Table 23.8 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Google and other digital marketing options? Broken out by gender of the survey participant
Table 24.1 Has the college ever hired a consultant to advise it on its Instagram advertising? 
Table 24.2 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by work title
Table 24.3 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by type or Carnegie class
Table 24.4 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out for public and private colleges
Table 24.5 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by tuition, $
Table 24.6 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by enrollment
Table 24.7 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by personal age of the survey participant
Table 24.8 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by gender of the survey participant  What can you advise your peers on how to use Instagram effectively as a college marketing tool? Broken out by type or Carnegie class    

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