Midwives & Doulas in the US - Industry Research Report

Labor away: Expanding healthcare coverage is expected to spur demand for midwives and doulas.

For women of childbearing age and their families, midwives and doulas are becoming a more mainstream alternative to OB-GYNs in providing pregnancy, labor and postpartum services, with the majority of women choosing a certified nurse midwife (CNM) over other midwives. Doulas are also growing in acceptance, hired to collaborate with medically trained providers. COVID-19 accelerated the need for services as health fears drove expectant parents to seek services delivered in-home or at a birthing center. In some states, rising demand for midwives has facilitated changes in Medicaid reimbursement rates, supporting profit growth. Some states are including reimbursements for doulas as well. As a result of increased funding from the government and private insurers, industry-wide revenue has been growing at a CAGR of 3.1%% over the past five years and is expected to total $5.2 billion in 2023, when revenue will jump by an estimated 1.5%.

Midwives and doulas are nonphysician healthcare providers that aid the delivery of babies and care of the mother. Industry operators offer care to childbearing women during their pregnancy, labor and during the postpartum period. They may also help care for the newborn through six weeks of age, including assisting the mother with breastfeeding.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.