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Digital Advertising in Scandinavia

  • ID: 4771046
  • Report
  • March 2019
  • Region: Denmark, Norway, Sweden
  • 33 pages
  • MarketLine
1h Free Analyst Time

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FEATURED COMPANIES

  • Alphabet Inc
  • Facebook, Inc.
  • Twitter Inc
  • MORE
Digital Advertising in Scandinavia

Summary

Digital Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
  • The Scandinavian digital advertising market had total revenues of $4.1bn in 2018, representing a compound annual growth rate (CAGR) of 6.3% between 2014 and 2018.
  • The mobile segment was the market’s most lucrative in 2018, with total revenues of $2.8bn, equivalent to 68.3% of the market's overall value.
  • Norway, Iceland and Denmark are among the top 10 countries for GDP in the world, while Sweden and Finland rank 12th and 15th. High GDP indicates a strong economy, which will encourage increased advertising spending.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Scandinavia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Scandinavia
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia digital advertising market with five year forecasts
Reasons to buy
  • What was the size of the Scandinavia digital advertising market by value in 2018?
  • What will be the size of the Scandinavia digital advertising market in 2023?
  • What factors are affecting the strength of competition in the Scandinavia digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Scandinavia's digital advertising market?
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Alphabet Inc
  • Facebook, Inc.
  • Twitter Inc
  • MORE
  • Executive Summary
  • Market value
  • Market value forecast
  • Category segmentation
  • Geography segmentation
  • Market rivalry
  • Market Overview
  • Market definition
  • Market analysis
  • Market Data
  • Market value
  • Market Segmentation
  • Category segmentation
  • Geography segmentation
  • Market Outlook
  • Market value forecast
  • Five Forces Analysis
  • Summary
  • Buyer power
  • Supplier power
  • New entrants
  • Threat of substitutes
  • Degree of rivalry
  • Leading Companies
  • Alphabet Inc
  • Facebook, Inc.
  • Twitter Inc
  • Methodology
  • Industry associations
  • Related Research
  • Appendix
List Of Tables
Table 1: Scandinavia digital advertising market value: $ million, 2014-18
Table 2: Scandinavia digital advertising market category segmentation: $ million, 2018
Table 3: Scandinavia digital advertising market geography segmentation: $ million, 2018
Table 4: Scandinavia digital advertising market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: key financials ($)
Table 10: Facebook, Inc.: key financial ratios
Table 11: Twitter Inc: key facts
Table 12: Twitter Inc: key financials ($)
Table 13: Twitter Inc: key financial ratios

List of Figures
Figure 1: Scandinavia digital advertising market value: $ million, 2014-18
Figure 2: Scandinavia digital advertising market category segmentation: % share, by value, 2018
Figure 3: Scandinavia digital advertising market geography segmentation: % share, by value, 2018
Figure 4: Scandinavia digital advertising market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the digital advertising market in Scandinavia, 2018
Figure 6: Drivers of buyer power in the digital advertising market in Scandinavia, 2018
Figure 7: Drivers of supplier power in the digital advertising market in Scandinavia, 2018
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Scandinavia, 2018
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Scandinavia, 2018
Figure 10: Drivers of degree of rivalry in the digital advertising market in Scandinavia, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Facebook, Inc.: revenues & profitability
Figure 14: Facebook, Inc.: assets & liabilities
Figure 15: Twitter Inc: revenues & profitability
Figure 16: Twitter Inc: assets & liabilities
Note: Product cover images may vary from those shown
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  • Alphabet Inc
  • Facebook, Inc.
  • Twitter Inc
Note: Product cover images may vary from those shown
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