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Probiotics Market - Growth, Trends and Forecast (2019 - 2024)

  • ID: 4771770
  • Report
  • 135 pages
  • Mordor Intelligence
until Dec 31st 2019
1 of 4


  • BioGaia
  • Chr. Hansen
  • Groupe Danone
  • Lifeway Foods Inc.
  • Moringa Milk
  • Nestle SA
  • MORE
Market Overview

The probiotics market is forecasted to reach USD 76.85 billion by 2024, registering a CAGR of 7.5% during the forecast period (2019 - 2024). The probiotic market is driven by the robust demand for health-based products, among consumers, especially by the younger generations. Probiotics are a part of functional foods and beverages, and are known for improving gut functionality, along with other benefits, including immunity boost and so on. There is no clear demarcation for probiotics-based pharmaceuticals and food products, with variations across different countries. Thus, the complexity in the regulatory, legislative, and technological aspects is serving as a major hurdle for the market growth.

Scope of the Report

The scope of the market includes probiotics, such as functional food and beverage, dietary supplement and animal feed by type. Probiotic dietary supplements are not used for the treatment or cure of any specific disorders, significantly. However, they serve as a mode of delivering certain ingredients in the body to complement the diet. By distribution channel, the market is categorized as supermarkets/ hypermarkets, pharmacies/health stores, convenience stores, and others.

Key Market Trends

Functional Food and Beverage serve the largest probiotic market

The functional food and beverage segment accounted for the highest revenue share in 2017, as it has various applications in the food industry, led by the increasing awareness among consumers and the on-going convenience trend. Functional foods and beverages containing probiotics have gained popularity in the market, recently, as they contain biologically active ingredients that have more metabolic and physiological health benefits than nutritional benefits. There is an increase in the consumer demand for non-dairy probiotic products as they have low lactose and cholesterol content, and they do not have to be refrigerated. Some of the popular innovations include - juices, non-dairy beverages, including Kombucha, vegetables, cereal-based products, chocolate-based products, processed meat, etc.

Supermarket/Hypermarket segment accounts for maximum revenue share

Functional dairy and fortified juices witnessed an increased demand among the supermarkets/hypermarkets and convenience stores. Supermarkets/hypermarkets offer shoppers a one-stop shopping experience in a wide range of products of different brands, enabling them to make an easy purchase. Supermarkets are considered to be the best platform for the launch of new products, particularly the food and beverage segment. It has been observed that new product launches increase the demand for probiotic in supermarkets/hypermarkets. Continuous growth in demand globally is boosting the purchase of probiotics in this retail mode.

Competitive Landscape

The probiotics market witnessed dominance from the giants, Nestle, Danone, and Yakult. Actimel, Activia, and Yakult are the world’s top brands in probiotics. Other prominent players are Lifeway Foods Inc., Bright Dairy (Bright Foods), Biogaia, among others and the most active companies in the probiotics market are Yakult, Lifeway Foods, Biogaia, and CHR Hansen. Yakult is notably the most active company in the industry. Yakult and Lifeway Foods are expanding their presence over the globe, so as to cater to a larger audience. Thus, expansion is the most preferred strategy among the probiotic market players to strengthen their position in the market.
Note: Product cover images may vary from those shown
2 of 4


  • BioGaia
  • Chr. Hansen
  • Groupe Danone
  • Lifeway Foods Inc.
  • Moringa Milk
  • Nestle SA
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Type
5.1.1 Functional Food and Beverage
5.1.2 Dietary Supplements
5.1.3 Animal Feed
5.2 By Distribution Channel
5.2.1 Supermarkets/ Hypermarkets
5.2.2 Pharmacies/Health Stores
5.2.3 Convenience Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Germany UK France Russia Italy Spain Rest of Europe
5.3.3 Asia-Pacific India Australia China Japan Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa UAE South Africa Rest of Middle East & Africa

6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Groupe Danone
6.4.3 PepsiCo Inc. - Kevita Inc.
6.4.4 Chr. Hansen
6.4.5 BioGaia
6.4.6 Moringa Milk
6.4.7 Yakult Honsha Co. Ltd
6.4.8 Lifeway Foods Inc.

Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Nestle SA
  • Groupe Danone
  • PepsiCo Inc. - Kevita Inc.
  • Chr. Hansen
  • BioGaia
  • Moringa Milk
  • Yakult Honsha Co. Ltd
  • Lifeway Foods Inc.
Note: Product cover images may vary from those shown