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Probiotic Drinks Market - Growth, Trends and Forecast (2020 - 2025)

  • ID: 4771771
  • Report
  • April 2020
  • Region: Global
  • 125 pages
  • Mordor Intelligence
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  • Amul
  • Bio-K Plus International
  • Fonterra Co-op Group Ltd
  • Groupe Danone SA
  • Grupo Lala
  • Harmless Harvest
  • MORE
The global probiotic drinks market is projected to grow at a CAGR 7.5% during the forecast period.

The probiotic drink market is driven by the increasing number of health-conscious consumers, especially the younger generation.
  • Probiotic drinks are a part of the functional beverages, which can help in improving the health conditions of the gut by maintaining the balance of the intestine.
The dairy-based probiotic drinks segment is the leading segment in the probiotic market, followed by the fruit-based probiotic drinks segment. Asia-Pacific holds the major share of the probiotic drinks market, followed by Europe.

Key Market Trends

Growing Demand for Functional Food and Beverages

Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health conscious population is the major factor boosting the growth of the functional food and beverage market. Functional food and beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. Many fruit and beverages companies are extending their product line by adding functional beverages to their portfolio, which includes probiotic drinks. Functional foods and prebiotic drinks are a trending food habit all over the world. However, the market share is mainly occupied by the developed markets. Asia-Pacific is the largest and fastest growing market for functional food and beverages.

Asia-Pacific Remains the Fastest Growing Market

In the Asia-Pacific region, the probiotics drinks market has a huge opportunity. The majority of probiotics are consumed in the form of yogurts and fermented products (from soy to vegetables and even eggs). Probiotic drinks, such as drinking yogurt, have been experiencing increasing demand from the region. Global players, like Yakult, are facing tough competition from local players, such as Mengniu group. Probiotics used as animal feed have been gaining popularity in the region, owing to the livestock industry’s growing awareness of their ability to enhance the animals’ immunity and improve health conditions. The consumption of probiotics in animal diets enhances their digestibility and promotes pH balance, which in turn has led to an increase in consumption among ruminants (apart from other types, such as poultry and swine).

Competitive Landscape

The probiotic drinks market is dominated by the major companies of the market. There is a healthy competition between the major players to grab the larger portion the market and become the global leader. Companies are making themselves competitive by bringing new differentiation with new flavors, healthy ingredients, and innovative packing. The leading players of the market have a better brand loyalty among the customers. Small and regional players are also increasing their popularity and product qualities to remain in the competition. Major players have their presence in all the major countries of the world and are expanding to the regions, where they are not present.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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  • Amul
  • Bio-K Plus International
  • Fonterra Co-op Group Ltd
  • Groupe Danone SA
  • Grupo Lala
  • Harmless Harvest
  • MORE
1.1 Study Assumptions
1.2 Study Deliverables
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Degree of Competition

5.1 Product Type
5.1.1 Fruit-based Probiotic Drinks
5.1.2 Dairy -based Probiotic Drinks
5.1.3 Other Probiotic Drinks
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies/Health Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe United Kingdom France Germany Italy Spain Rest of Europe
5.3.3 Asia-Pacific China Japan Australia India Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa South Africa UAE Rest of Middle East & Africa

6.1 Strategies Adopted by Key Players
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Amul
6.4.2 Bio-K Plus International
6.4.3 Fonterra Co-op Group Ltd
6.4.4 Groupe Danone SA
6.4.5 Grupo Lala
6.4.6 Harmless Harvest
6.4.7 Lifeway
6.4.8 Pepsico Inc. ( Kevita Inc.)
6.4.9 Yakult

Note: Product cover images may vary from those shown
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  • Amul
  • Bio-K Plus International
  • Fonterra Co-op Group Ltd
  • Groupe Danone SA
  • Grupo Lala
  • Harmless Harvest
  • Lifeway
  • Pepsico Inc. ( Kevita Inc.)
  • Yakult
Note: Product cover images may vary from those shown
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