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Automotive Seat Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 90 Pages
  • August 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 4771827
The automotive seat market was valued at USD 80.25 Billion in 2021, and it is expected to reach a value of USD 109.2 billion by 2027, registering a CAGR of 5.27% during the forecast period (2022 - 2027).

The COVID-19 pandemic hindered the growth of the automotive seat market in 2020, as there were continuous lockdowns and travel restrictions across the world to contain the virus. In addition, the market's supply chain got affected as manufacturing units were shut down. Besides, the high costs of modular and advanced seats compared to traditional seats may hamper the growth of the automotive seat market.

However, the increasing usage of lightweight materials to decrease the weight of automotive seats is creating new opportunities in the market for automotive seats. The growing vehicle production and rising SUV demand will fuel the automotive seat markets in the forecast period.

Some other factors driving the market are rising demand for climate-controlled seat technology and a surge in need for lightweight seat frames.

The Asia-Pacific region is expected to exhibit a better growth rate during the forecast period, as manufacturers are actively setting up bases in emerging markets such as India and China to take advantage of the low labor costs. This trend may change the dynamics of the industry in the long run, and seat manufacturers may have to start setting up facilities in these emerging markets to stay competitive.

Key Market Trends

Rising Demand for Climate-controlled Seat Technology

The increasing global warming at extreme temperatures further makes it difficult for the drivers and passengers to travel in the vehicle. The automotive seat market is expected to accommodate new technologies due to growing climate and environmental challenges. For example, if a passenger car is left in the sun all day, it will be uncomfortable for the passenger and driver to sit in the car due to trapped heat.

However, technological advancements have led to the development of climate-controlled seating technology in car seats, allowing consumers to cool them immediately. These seats have perforated inserts with chillers and fans built into them to accomplish this task. Similarly, fabric-based heaters are in the seats, which are useful during cold weather. Therefore, there is a growing focus on providing climate-controlled seats.

Powered, heated, and ventilated applications are now commercialized and used in many affordable cars, while massage seats are mostly offered in high-end models by OEMs. For instance, automotive OEMs such as Mercedes-Benz, BMW, Jaguar, and Cadillac offer massage seats for front passengers.

For instance, in February 2022, Kia in India launched a new affordable MPV Carens with front ventilated seats.

Different strategies are implemented by the giant companies operating in this automotive seat market, aiding in proliferation with the integration of electrical components, thus, increasing comfort. They offer an assortment of functionalities such as ventilation, heating, and massaging. Automated seat adjustment using sensors to assure comfort is another key element aiding the increasing penetration of technology in the automotive seat market.

The Asia-Pacific Region to Lead the Market

The Asia-Pacific region is expected to lead the market for automotive seats during the forecast period. China is expected to occupy a significant market share due to the presence of leading automotive seating manufacturers in the region.

The market growth in Asian countries such as China, Japan, South Korea, and India can be attributed to the increasing demand for affordable vehicles due to shifts in consumer behavior amid pandemics. Due to the increased vehicle production and sales, China is estimated to be the fastest-growing automotive seat market in this region.

The demand for powered and heated seats is expected to grow in this region, owing to the increasing demand for technologically advanced features by customers. China, being the global automotive manufacturing hub, has the presence of numerous industry participants, in which most of the foreign industry leaders have joint ventures with the local manufacturers.

For instance, in March 2021, Adient entered into definitive agreements with joint venture partner Yanfeng Automotive Trim Systems Ltd. to conclude its Yanfeng Adient Seating Co., Ltd. joint venture in China as part of its strategic transition in China.

Additionally, India is the fastest-growing automotive market in the Asia-Pacific region. Due to the pandemic, the country did witness a drastic drop in vehicle sales. Still, with the situation coming to normalcy, the sales and demand of the vehicles witnessed significant growth and are likely to continue during the forecast period, which in turn will aid the automotive seat market to grow in the following years. For instance, in 2020, 2.3 million cars were sold in India, which climbed to 3 million units in 2021, an increase of about 27%.

Such healthy growth in vehicle sales, coupled with growing demand for electric vehicles, will likely drive the automotive seat market during the forecast period.

Competitive Landscape

The automotive seat market is mainly dominated by Aisin Seiki Co. Ltd, Toyota Boshoku Corporation, Adient, Lear Corporation, Magna, Faurecia, Achi Co. Ltd, and IFB Industries Limited. With innovation gaining focus in the automotive seat market, many companies are coming together to research and develop innovative and novel automotive seating solutions. For instance:
  • In December 2021, Hyundai Transys and Brose Fahrzeugteile, a well-known German car seat mechanism, signed a Joint Development Agreement (JDA) to develop future car seats. The development will focus on seats for autonomous cars, seat structure stabilization, and ultra-slim and lightweight seats.
  • In June 2021, RECARO Automotive expanded its relationship with the International Motor Sports Association (IMSA). RECARO Automotive's Official Partnership with IMSA allows the company to introduce and emphasize the benefits of its seating technology to a broader audience, both within the IMSA paddock and among IMSA fans and motorsport enthusiasts.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 Material Type
5.1.1 Synthetic Leather
5.1.2 Genuine Leather
5.1.3 Fabric
5.2 Technology
5.2.1 Standard Seats
5.2.2 Powered Seats
5.2.3 Ventilated Seats
5.2.4 Other Seats
5.3 By Sales
5.3.1 OEM
5.3.2 Aftermarket
5.4 Geography
5.4.1 North America United States Canada Rest of North America
5.4.2 Europe Germany United Kingdom France Italy Rest of Europe
5.4.3 Asia-Pacific China India Japan South Korea Rest of Asia-Pacific
5.4.4 Rest of the World South America Middle-East and Africa
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Adient PLC
6.2.2 Lear Corp.
6.2.3 Faurecia SE
6.2.4 Toyota Boshoku Corporation
6.2.5 Magna International Inc.
6.2.6 Aisin Corporation
6.2.7 NHK SPRING Co. Ltd
6.2.8 Grupo Antolin
6.2.9 Recaro Holding
6.2.10 TS Tec Co. Ltd

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Adient PLC
  • Lear Corp.
  • Faurecia SE
  • Toyota Boshoku Corporation
  • Magna International Inc.
  • Aisin Corporation
  • NHK SPRING Co. Ltd
  • Grupo Antolin
  • Recaro Holding
  • TS Tec Co. Ltd