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Europe Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 105 Pages
  • August 2022
  • Region: Europe
  • Mordor Intelligence
  • ID: 4771933
The Europe bottled water market is projected to register a CAGR of 3.39% during the forecast period, 2022-2027.

As a response to the COVID-19 crisis, on March 17, 2020, the European Commission closed EU borders of 27 member states to all non-essential travels for a minimum of 30 days, which severely impacted travel and tourism spending on bottled water, thus impacting the sales of bottled water in Europe. Sales of bottled water have been facing hindrances in Europe as some of the major markets for bottled water are under a lockdown and social distancing.

Sales of bottled water are rising from online retail stores in areas where home deliveries are still operational. Lastly, as consumers are becoming more aware of the importance of social distancing to control the outbreak, sales from online retail stores are expected to grow continually.​

The Europe bottled water market is growing with the increasing sales in the sparkling and still water categories through both off-trade and on-trade channels. Increasing consumer concerns regarding the consumption of contaminated tap water is also one of the prime factors contributing to the market growth.

The convenience of handling and mobility of the bottles are other factors driving the market. PET bottles are the most used type of packaging in the bottled water industry.

Germany, Italy, and Spain are the major bottled water markets in Europe. The rising concerns about the pollution caused by plastic are forcing the players to shift toward environment-friendly packaging.

Key Market Trends

Premiumization with the Growth of Fortified and Flavored Water

Premium bottled water is showing strong value growth across Europe, especially in Western Europe, wherein premium bottled waters have distinctly established themselves from the mainstream by setting up a unique selling point, attracting a target group of high-income consumers and commanding a higher value than the mainstream market. The purity of the water is often highlighted as a unique selling proposition by the market players, while some brands add functionality, which boosts the value.

Additionally, the branding, positioning, and packaging of the product, such as glass packaging, are also helping manufacturers to create a more premium image. Thus, with the rapid premiumization and growth of fortified and flavored water, the bottled water market is expected to grow.

Germany is the Largest Market

Germany forms one of the largest bottled water markets in the world. Plastic packaging is preferred over glass in almost every country. Even in Germany, where glass has a strong presence, PET is the most dynamic and rapidly growing segment. In Germany, sparkling water is often served with meals, and thus, it holds a prominent share in the market. However, Germans are trying to live healthier lifestyles and have replaced sweetened drinks with water, especially functional water. Gerolsteiner Brunnen continued to lead the competitive and fragmented bottled water category in Germany. It remained the leading player in off-trade sales through foodservice channels. However, the sales are mainly driven by its sparkling mineral bottled water.

Competitive Landscape

The Europe bottled water market is highly competitive. Major players and small players are trying to capture the market share by introducing new variants of products and new differentiations in the existing products. Different countries are captured by different players, mainly the local players respective to the country. Players have their own strong distribution channels to improve their product availability and maintain the merchant relationship.Some of the globally renowned companies in the market include Danone SA, Ferrarelle,The Coca-Cola Company, Pepsico, and Nestle SA.,RheinfelsQuellen H. Hovelmann GmbH & Co. KG, Gerolsteiner Brunnen Gmbh & Co. Kg, Fonti di Vinadio SpA,Agua Mineral San Benedetto SAU, Highland Spring Limited.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Type
5.1.1 Still
5.1.2 Sparkling
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 On-trade Channels
5.2.4 Home and Office Delivery
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 Germany
5.3.2 United Kingdom
5.3.3 Italy
5.3.4 Russia
5.3.5 Spain
5.3.6 France
5.3.7 Rest of Europe
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 The Coca-Cola Company
6.4.2 Danone SA
6.4.3 PepsiCo Inc.
6.4.4 Nestle SA
6.4.5 Ferrarelle SpA
6.4.6 RheinfelsQuellen H. Hovelmann GmbH & Co. KG
6.4.7 Gerolsteiner Brunnen Gmbh & Co. Kg
6.4.8 Fonti di Vinadio SpA
6.4.9 Agua Mineral San Benedetto SAU
6.4.10 Highland Spring Limited

Companies Mentioned

A selection of companies mentioned in this report includes:

  • The Coca-Cola Company
  • Danone SA
  • PepsiCo Inc.
  • Nestle SA
  • Ferrarelle SpA
  • RheinfelsQuellen H. Hovelmann GmbH & Co. KG
  • Gerolsteiner Brunnen Gmbh & Co. Kg
  • Fonti di Vinadio SpA
  • Agua Mineral San Benedetto SAU
  • Highland Spring Limited