The kiwi market size was valued at USD 9.67 billion in 2025 and estimated to grow from USD 9.89 billion in 2026 to reach USD 11.11 billion by 2031, at a CAGR of 2.34% during the forecast period (2026-2031). This report is Segmented by Geography (North America, Europe, and More). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Import Analysis (Value and Volume), Export Analysis (Value and Volume), Wholesale Price Trend Analysis and Forecast, List of Key Players, and More. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).
Europe has become New Zealand's largest kiwi fruit market following the implementation of the European Union- New Zealand Free Trade Agreement in May 2024. The elimination of tariffs has enhanced price competitiveness, allowing Europe to surpass China as a key export destination. The Netherlands serves as the primary entry point for exotic fruits, including kiwi, leveraging established logistics networks to distribute them across the continent. Consumer preference studies in Italy, Spain, France, and Germany highlight a growing interest in premium red-pulp kiwi varieties, signaling readiness for innovation beyond traditional green and gold offerings. Additionally, the region's focus on sustainability and organic certification offers opportunities for producers that can meet stringent environmental standards while maintaining competitive pricing.
North America represents a mature yet evolving market for kiwi fruit. Canada and Mexico complement the region, with Mexico's participation in the North American Free Trade Agreement (NAFTA) facilitating kiwi distribution across the continent. The regional focus on premium varieties and organic certification aligns with consumer willingness to pay higher prices for quality and health benefits. South America's kiwi market is growing, led by Chile's export CAGR of 9.2%. Chile has capitalized on counter-seasonal supply windows from May to August, serving European and North American markets during New Zealand's off-season. This strategy has secured price premiums of 18% to 25% and generated USD 420 million in export revenue in 2025, according to ITC Trade Map data.
Global Kiwi Fruit Market Trends and Insights
Expanding Demand for Immunity-Boosting Produce
Post-pandemic consumer preferences have shifted significantly toward nutrient-rich fresh produce, with kiwifruit gaining prominence due to clinical evidence demonstrating its high vitamin C content. In 2024, research indicates that consuming two SunGold kiwis daily provides 322 milligrams of vitamin C, surpassing the recommended daily intake by 300% and offering superior immune support compared to citrus fruits. This vitamin C positioning has also opened opportunities in institutional channels, with hospitals in Japan and Singapore integrating kiwifruit into patient meal plans, contributing an additional 2,400 metric tons of demand annually by 2025. The market's premium depends on maintaining consistent supply quality. Any disruptions caused by Pseudomonas syringae pv. actinidiae (PSA) in key production regions such as New Zealand or Italy could undermine consumer confidence and shift demand toward fortified juice alternatives. Regulatory impact on this driver remains limited, as vitamin C content claims are governed by general food-labeling regulations rather than stringent health-claim approvals. This regulatory environment provides marketers with flexibility in crafting messaging across different jurisdictions.Commercial Orchard Acreage Rise in Southern Hemisphere
Chile increased kiwifruit plantings, focusing on the Maule and O'Higgins regions. These areas benefit from Mediterranean microclimates and access to Andean snowmelt irrigation, supporting yields of 28 metric tons per hectare 15% higher than the global average. South African growers are targeting the Middle Eastern market, leveraging zero-tariff access under the Southern African Customs Union agreement, which provides a 12% landed-cost advantage compared to New Zealand fruit. Kenya also entered the kiwifruit market in 2024, planting 400 hectares in the Rift Valley. The focus is on supplying East African urban centers and reducing reliance on imports. Kenyan yields remain 30% below Chilean levels due to limited extension services. The counter-seasonal supply advantage is further enhanced by controlled-atmosphere shipping, allowing Chilean exporters to secure premium pricing in European supermarkets during the June to August window, a period when New Zealand is unable to supply fresh kiwifruit.Pseudomonas Syringae Pv. Actinidiae Canker Recurrence
Pseudomonas syringae pv. Actinidiae bacterial canker first caused significant damage and re-emerged in localized outbreaks across Greece and Italy in 2024. These outbreaks reduced orchard yields by 40-60% and, in severe cases, required the removal of vines. The pathogen's persistence is attributed to its ability to overwinter in dormant buds and spread through wind-driven rain, pruning tools, and pollinating insects, making eradication nearly impossible once it becomes established. New Zealand implemented measures such as mandatory orchard inspections and initiated a NZD 6.8 million (USD 4.1 million) research program in 2024. This program aims to develop copper-tolerant bacterial strains and biocontrol agents, though commercial availability is projected to be 3 to 5 years away. The economic impact of the canker extends beyond direct yield losses, as orchards require 2 to 3 years to return to full production after replanting. During this period, growers face negative cash flow and increased debt-service burdens, leading 8 to 12% of affected operators to exit the market.Other drivers and restraints analyzed in the detailed report include:
- High-Density Trellising and Rootstock Breakthroughs
- Controlled-Atmosphere Maritime Logistics Extend Shelf-Life
- Post-Harvest Perishability in Emerging Cold-Chain Gaps
Segment Analysis
Complete Report Scope:
- By Geography
- North America
- United States
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Canada
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Mexico
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- United States
- Europe
- France
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Germany
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Italy
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- United Kingdom
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- France
- Asia-Pacific
- China
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- India
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistic and Infrastructure
- Seasonality Analysis
- Japan
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Bangladesh
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Australia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- China
- South America
- Brazil
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Argentina
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Chile
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Brazil
- Middle East
- Saudi Arabia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Turkey
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Saudi Arabia
- Africa
- South Africa
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Kenya
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Egypt
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- South Africa
- North America
Geography Analysis
Asia-Pacific is projected to dominate the kiwi market with a 59.0% share in 2025, driven by China's production of 2.4 million metric tons and an increasing focus on health among the middle class. The region's compound annual growth rate (CAGR) of 8.5% through 2031 reflects trends in urbanization and rising disposable incomes, particularly in secondary Chinese cities where health-conscious middle-class consumers are increasingly adopting kiwi fruit. New Zealand continues to lead in high-value kiwi exports, accounting for 40% of global trade. Japan remains a key market for premium golden kiwi varieties, while India's evolving consumption patterns indicate significant long-term growth potential as cold chain infrastructure improves.Europe has become New Zealand's largest kiwi fruit market following the implementation of the European Union- New Zealand Free Trade Agreement in May 2024. The elimination of tariffs has enhanced price competitiveness, allowing Europe to surpass China as a key export destination. The Netherlands serves as the primary entry point for exotic fruits, including kiwi, leveraging established logistics networks to distribute them across the continent. Consumer preference studies in Italy, Spain, France, and Germany highlight a growing interest in premium red-pulp kiwi varieties, signaling readiness for innovation beyond traditional green and gold offerings. Additionally, the region's focus on sustainability and organic certification offers opportunities for producers that can meet stringent environmental standards while maintaining competitive pricing.
North America represents a mature yet evolving market for kiwi fruit. Canada and Mexico complement the region, with Mexico's participation in the North American Free Trade Agreement (NAFTA) facilitating kiwi distribution across the continent. The regional focus on premium varieties and organic certification aligns with consumer willingness to pay higher prices for quality and health benefits. South America's kiwi market is growing, led by Chile's export CAGR of 9.2%. Chile has capitalized on counter-seasonal supply windows from May to August, serving European and North American markets during New Zealand's off-season. This strategy has secured price premiums of 18% to 25% and generated USD 420 million in export revenue in 2025, according to ITC Trade Map data.
List of Companies Covered in this Report:
- Market Overview
- Market Drivers
- Market Restraints
- Opportunities
- Challenges
- Value Chain Analysis
- Technologies and usage of AI in the Industry
- Input Market Analysis
- Distribution Channel Analysis
- Market Sentiment Analysis
- PESTLE Analysis
- Overview of the Competition
- Recent Developments
- Market Concentration Analysis
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
Table of Contents
1 Introduction
4 Market Landscape
5 Market Size and Growth Forecasts (Value and Volume)
6 End Use Applications and Industries
7 Competitive Landscape
