The global frozen bakery market is anticipated to record a CAGR of 5.6% during the forecast period 2022-2027.
The COVID-19 pandemic significantly affected the market. There was a change in consumers' buying behavior as they became more health-conscious and began maintaining a healthy diet. Consumers were also using e-commerce websites for purchasing bakery goods as bakery shops, retail stores, and other shops were closed due to rules and regulations imposed by the government to combat the COVID-19 pandemic. Lantmännen Unibank International, one of the largest players in this segment, witnessed a fall in sales during the pandemic. According to the company, the decline in sales was majorly due to the closures of numerous bakeries around the globe.
The key factors contributing to the growth of frozen bakeries include a rising preference for convenient food and the popularity of specialty frozen bakery products. Intra-industry competitiveness is high and affects the market.
The cake and pastry segment is on the rise with respect to the frozen bakery products market. With the growing demand for premium and customized cakes, the overall cake market is witnessing increased demand.
In line with their changing lifestyles, consumers are also working toward maintaining a healthier life. Owing to busy routines in line with increasing working shifts, consumers are looking for certain healthy, convenient, and light food, such as slices of bread, etc. Bake-off bakery production has become one of the key targets for almost all industrial bakers in Europe. Scratch baking is labor-intensive and requires a long time. The industry is shifting from traditional baking to Bake-off technologies (BOT). Three key BOTs are unfermented frozen dough (UFD), partially-baked frozen bread (PBF), and partially-baked unfrozen bread (PBUF). Frozen semi-baked goods and ready-to-bake goods are also important product segments for the food sector, especially for hotels and the catering industry. Pre-proofed frozen dough is also a convenient alternative to fresh-baked bread. Bakery products, like bread, rolls, and bagels, are majorly served as ready-to-thaw products, while croissants and pastries are available in the ready-to-bake form.
Europe leads the bakery market globally, and so does its frozen bakery industry. The Western European frozen bakery products market is matured and saturated, as compared to the emerging markets of Eastern Europe, which are driving the sales of biscuits and bread, in particular, owing to the high demand for convenient food products. The European frozen bakery market is well-established in terms of the supply chain, product array, distribution channels, and consumer preferences. Innovation and new product developments are gaining prominence in the indulgence category, which includes cakes, pastries, and cookies. Co-operatives and industrial baking companies dominate the European frozen bakery market, especially due to their ability to produce high-quality and consistent part-baked products.
The market studied is highly competitive in nature due to the presence of both domestic and international players. The major players in the industry are ARYZTA AG, Europastry, Lantmannen Unibake International, Rhodes Bake-N-Serv, and Dawn Food Products Inc. Key players are majorly focusing on product development and product innovation to meet consumers’ needs by offering a variety in taste and in the product's quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy to sustain and secure a leading position in the industry. This will enable companies to maintain dominance over other players and ensure strong competition in the market.
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The COVID-19 pandemic significantly affected the market. There was a change in consumers' buying behavior as they became more health-conscious and began maintaining a healthy diet. Consumers were also using e-commerce websites for purchasing bakery goods as bakery shops, retail stores, and other shops were closed due to rules and regulations imposed by the government to combat the COVID-19 pandemic. Lantmännen Unibank International, one of the largest players in this segment, witnessed a fall in sales during the pandemic. According to the company, the decline in sales was majorly due to the closures of numerous bakeries around the globe.
The key factors contributing to the growth of frozen bakeries include a rising preference for convenient food and the popularity of specialty frozen bakery products. Intra-industry competitiveness is high and affects the market.
The cake and pastry segment is on the rise with respect to the frozen bakery products market. With the growing demand for premium and customized cakes, the overall cake market is witnessing increased demand.
Key Market Trends
Growing Demand for Ready-to-Bake Bakery Products
In line with their changing lifestyles, consumers are also working toward maintaining a healthier life. Owing to busy routines in line with increasing working shifts, consumers are looking for certain healthy, convenient, and light food, such as slices of bread, etc. Bake-off bakery production has become one of the key targets for almost all industrial bakers in Europe. Scratch baking is labor-intensive and requires a long time. The industry is shifting from traditional baking to Bake-off technologies (BOT). Three key BOTs are unfermented frozen dough (UFD), partially-baked frozen bread (PBF), and partially-baked unfrozen bread (PBUF). Frozen semi-baked goods and ready-to-bake goods are also important product segments for the food sector, especially for hotels and the catering industry. Pre-proofed frozen dough is also a convenient alternative to fresh-baked bread. Bakery products, like bread, rolls, and bagels, are majorly served as ready-to-thaw products, while croissants and pastries are available in the ready-to-bake form.
Europe is the Largest Regional Market
Europe leads the bakery market globally, and so does its frozen bakery industry. The Western European frozen bakery products market is matured and saturated, as compared to the emerging markets of Eastern Europe, which are driving the sales of biscuits and bread, in particular, owing to the high demand for convenient food products. The European frozen bakery market is well-established in terms of the supply chain, product array, distribution channels, and consumer preferences. Innovation and new product developments are gaining prominence in the indulgence category, which includes cakes, pastries, and cookies. Co-operatives and industrial baking companies dominate the European frozen bakery market, especially due to their ability to produce high-quality and consistent part-baked products.
Competitive Landscape
The market studied is highly competitive in nature due to the presence of both domestic and international players. The major players in the industry are ARYZTA AG, Europastry, Lantmannen Unibake International, Rhodes Bake-N-Serv, and Dawn Food Products Inc. Key players are majorly focusing on product development and product innovation to meet consumers’ needs by offering a variety in taste and in the product's quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy to sustain and secure a leading position in the industry. This will enable companies to maintain dominance over other players and ensure strong competition in the market.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
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Table of Contents
1 INTRODUCTION
4 MARKET DYNAMICS
5 MARKET SEGMENTATION
6 COMPETITIVE LANDSCAPE
Companies Mentioned
A selection of companies mentioned in this report includes:
- Europastry SA
- Dawn Food Products Inc.
- Lantmannen Unibake International
- Alpha Baking Company
- ARYZTA AG
- Rhodes Bake-N-Serv
- General Mills
- Associated British Foods PLC
- TreeHouse Foods
- Miracapo Pizza Company
Methodology
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