Packaging Seize+Adapt Concept: Wider opportunities for a twin-compartment sachet

Packaging Seize+Adapt Concept: Wider opportunities for a twin-compartment sachet

Summary

"Packaging Seize+Adapt Concept: Wider opportunities for a twin-compartment sachet", uses the Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK by Starskin for its Juice Lab Power C+ Booster sheet mask, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

Scope

• Discusses key features and packaging benefits of Starskin Juice Lab Power C+ Booster sheet mask.


• Examines how this pack format taps into consumer trends within the TrendSights framework.


• Explores how this easy-to-use pack format could be applied to other product categories.

Reasons to Buy

• Use the Packaging Seize+Adapt Concept series to inspire packaging innovation.


• Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.


• Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.