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All year gifting - Cards & Gift Wrap, 2019

  • ID: 4772302
  • Report
  • 49 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

  • Amazon
  • Card Factory
  • Heyland and Whittle
  • Lidl
  • Oliver Bonas
  • Sainsbury's
  • MORE
All year gifting - Cards & Gift Wrap, 2019

Summary

The "All year gifting - Cards & Gift Wrap, 2019", report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting. The report analyses the major players, the main trends, and consumer attitudes.

For the majority of occasions, more consumers believe that a card should be given than those who believe a gift should be given. However, more consumers think they should buy gifts than cards for a new baby and weddings.

More consumers are becoming concerned about the environmental impact of greetings cards, especially those aged 16-34, due to the disposable nature of cards and wrap.

Scope
  • Card Factory is perceived as the best retailer for promoting deals of all year gifting products, as it has expandad into non-card products at low prices appealing to shoppers looking for value for money.
  • Personalisation levels have seemingly plateaued with 20.9% of consumers having purchased a personalised card, down 0.5 ppts on 2018.
Reasons to Buy
  • Use our in-depth consumer insight to learn which areas within all year gifting (cards & gift wrap) are most important to ensure that product offerings are catering to the needs and wants of customers - for example whether consumers believe they should give a card and/or gift for a certain occasion.
  • Understand what drives consumers to choose a retailer for their purchases for certain occasions, such as quality of products, prices and the importance of card & gift wrap ranges in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for all year gifting (cards & gift wrap) in order to understand how to appeal shoppers and maximise market share.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon
  • Card Factory
  • Heyland and Whittle
  • Lidl
  • Oliver Bonas
  • Sainsbury's
  • MORE
  • THE KEY FINDINGS
  • The Key Findings
  • Average spends fall across a number of occasions as consumers prioritise spending
  • Sainsbury's and ASDA must do more to compete with Tesco as it remains the most popular retailer
  • More consumers think they should buy gifts than cards for a new baby and weddings
  • Trend insight - stores
  • CONSUMER ATTITUDES
  • Key findings
  • Buying dynamics
  • Financial wellbeing
  • Financial spending
  • Gift spending
  • Research
  • Retailer selection
  • Retailer ratings - grocers
  • Retailer ratings - non-food retailers
  • Perceptions of giving cards and gifts
  • All year gifting statements
  • Social media
  • Cards & gift wrap
  • Key findings
  • Retailer selection
  • Attitudes towards cards & wrap
  • Occasion bought for
  • Bought for
  • Frequency
  • Retailer used
  • Channel usage
  • Device usage
  • Fulfilment
  • Buying dynamics
  • Methodology
  • Technical details: consumer survey work
List of Tables
  • Retailer ratings across key measures - grocers, 2019
  • Retailer ratings across key measures - non-food retailers, 2019
  • Which occasion consumers purchased for, 2019
  • Retailers used - cards (overall), 2018 & 2019
  • Retailers used - gift wrap (overall), 2018 & 2019
List of Figures
  • All year gifting shopper penetration, by demographic & region, 2019, & 2018 penetration
  • Financial wellbeing compared to last year, 2018 & 2019
  • How consumers financed all year gifting spending, 2018 & 2019
  • All year gifting spending compared to last year, 2018 & 2019
  • What occasions shoppers purchased for, 2019 & change on 2018
  • When shopping for gifts, what activities have you undertaken online over the past year, 2018 & 2019
  • Which retailer would you typically go to first when looking to purchase all year gifting, 2019
  • Which occasions consumers believe they should give cards and gifts for, 2019
  • Agreement & disagreement with statements about all year gifting, 2019
  • Which social media sites do you use, 2019
  • Did you purchase an item as a gift that you saw on social media, 2019
  • What's driving retailer selection - cards & gift wrap, 2019 & change on 2018
  • Agreement statements - Greetings cards are too expensive (by demographic & male/female) 2019, & 2018 overall
  • Agreement statements - I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2019, & 2018 overall
  • Agreement statements - Buying cards and wrapping is a waste of money, (by demographic & male/female) 2019, & 2018 overall
  • Agreement statements - I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2019, & 2018 overall
  • Agreement statements -When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2019, & 2018 overall
  • Agreement statements -Buying a card online is less personal, (by demographic & male/female) 2019, & 2018 overall
  • Agreement statements -I am worried about the environmental impact of giving cards, (by demographic & male/female) 2019, & 2018 overall
  • Occasion bought for, 2018 & 2019
  • Card recipients (all occasions), 2019 & change on 2018
  • Frequency of purchase, 2018 & 2019
  • Retailers shopped at for cards & wrap, 2018 & 2019
  • Consumers using each channel for purchasing cards & wrap, 2019 (browsed & purchased)
  • Consumers using each store type for purchasing cards & wrap, 2019 (browsed & purchased)
  • Consumers using each device for cards & wrap purchases, 2019 (browsed & purchased)
  • Fulfilment options for card & gift wrap purchases made online, 2018 & 2019
  • Cards (overall) penetration, by demographic, 2019, & 2018 penetration
  • Physical card (from a shop) penetration, by demographic, 2019, & 2018 penetration
  • Physical card (bought online) penetration, by demographic, 2019, & 2018 penetration
  • Electronic card penetration, by demographic, 2019, & 2018 penetration
  • Gift wrap (overall) penetration, by demographic, 2019, & 2018 penetration
  • Gift wrap penetration, by demographic, 2019, & 2018 penetration
  • Gift bags penetration, by demographic, 2019, & 2018 penetration
  • Gift wrapping accessories penetration, by demographic, 2019, & 2018 penetration
  • Personalisation - overall cards & wrap, 2018 & 2019
Note: Product cover images may vary from those shown
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  • Sainsbury's
  • ASDA
  • Tesco
  • Oliver Bonas
  • Kikki.K
  • Paperchase
  • Clintons
  • Paper & Script
  • WH Smith
  • Anthropologie
  • Urban Outfitters
  • John Lewis
  • Next
  • JOY
  • Zara
  • H&M
  • ASOS
  • TK Maxx
  • Heyland and Whittle
  • Nip & Fab
  • Card Factory
  • Poundland
  • Lidl
  • Marks & Spencer
  • Amazon
  • Waitrose
  • Debenhams
  • House of Fraser
  • Primark
  • Argos
  • Moonpig
  • Funkypigeon.com
  • Wilko
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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