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The Corporate Reputation of Pharma - The Patient Perspective in 2018 - Global Report

  • ID: 4772937
  • Report
  • April 2019
  • Region: Global
  • 157 pages
  • PatientView
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53% of 2018’s Respondent Patient Groups Believed that the Pharma Industry was “Excellent” or “Good” at Making High-Quality Products

FEATURED COMPANIES

  • AbbVie
  • Bayer
  • CSL Behring
  • Grifols
  • Merck & Co/MSD
  • Pierre Fabre Laboratories
  • MORE

The 'Corporate Reputation of Pharma, 2018' Global report is based on the findings of a November 2018-February 2019 survey exploring the views of 1,500 patient groups worldwide (one of the highest response rates attained by this annual survey). The report provides feedback (from the perspective of these patient groups) on the corporate reputation of the pharma industry during 2018, as well as on the performance of 46 pharma companies at 12 key indicators that influence corporate reputation (all of importance to patients and patient groups).

The Corporate-Reputation survey is now in its 8th annual edition - thus, 8 years of historical data on corporate reputation and levels of company patient centricity are available. In addition, for the first time, the researcher has produced a separate analysis of the corporate reputation of 13 of the biggest of these 46 pharma companies, to enable peer-to-peer comparisons between the larger companies.

Results drawn from Survey conducted: November 2018 - February 2019.

Survey conducted in 18 languages: Danish - Dutch - English - Finnish - French - German - Greek - Hungarian - Italian - Japanese - Korean - Portuguese - Polish - Russian - Spanish - Swedish - Traditional Chinese - Turkish.

Profile of 2018's respondent patient groups:

  • 1,500 respondent patient groups.
  • From 78 countries.
  • Covering 102 medical specialties.
  • 61% are national patient groups. And
  • 9% are international patient groups.

Patient-group partnerships with industry: 1,218 of the 1,500 respondent patient groups (81%) worked/partnered with at least one pharma company.

Industry-wide analyses: the pharma industry as a whole assessed at a wide range of activities important to patients and patient groups; its performance compared with that of other healthcare sectors.

Company analyses: 46 pharma companies analysed for performance at 12 indicators of corporate reputation.

Seven leading pharma companies:

  • Eisai
  • Ipsen
  • Janssen (Pharmaceutical Companies of Johnson & Johnson)
  • Merck & Co/MSD
  • Novartis
  • Pfizer and
  • ViiV

Healthcare tell their own stories about their patient-centric strategies, and about their activities in the field of patient-group relations, during 2018 (plus their plans for 2019).

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FEATURED COMPANIES

  • AbbVie
  • Bayer
  • CSL Behring
  • Grifols
  • Merck & Co/MSD
  • Pierre Fabre Laboratories
  • MORE
  • Executive Summary
  • Making the Best Use of The Data - 8 Steps
  • Methodology
  • Patient-Group Relationships with Pharma, 2018
  • Industry-Wide Findings, 2018
  • Rankings of the 46 Pharma Companies, 2018 V. 2017
  • Among Patient Groups Familiar with the Companies
  • Positioning of the 46 Pharma Companies, 2018 V. 2017
  • Among Patient Groups that Work/Partner With The Companies
  • Profiles of the 46 Companies, 2018 V. 2017

Appendices
I. What 6 Pharmaceutical Companies Say About Their Patient-Oriented Activities, 2018-2019
II. Profiles of Respondent Patient Groups, 2018

Tables and Charts

  • The Pharma Industry’S Corporate Reputation, 2011-2018 (According To Patient Groups)
  • How Good Or Bad The Pharma Industry Was At Carrying Out Specific Activities, 2018 (According To Patient Groups)
  • How Good Or Bad The Pharma Industry Was At Having Fair Pricing Policies, 2011-2018(According To Patient Groups)
  • How Good Or Bad The Pharma Industry Was At Transparency (Of Pricing; Of Clinical Data; And Of Funding External Stakeholders), 2018 V. 2017 (According To Patient Groups)
  • How Good Or Bad The Pharma Industry Was At Engaging Patients In Research And In Development, 2018 V. 2017 (According To Patient Groups)
  • 18 Companies That Rose In Overall Ranking For Corporate Reputation, 2018 V. 2017(According To Patient Groups Familiar With The Company)
  • Overall Rankings Of Japan-Headquartered Pharma Companies, 2018 V. 2017(According To Patient Groups Familiar With The Company)
  • The Rankings Of Big Pharma At Corporate Reputation (Among Patient Groups Familiar With The Companies), 2018 V. 2017
  • The Positionings Of Big Pharma For Corporate Reputation (Among Patient Groups That Work With The Companies), 2018 V. 2017
  • Company Nps, 2018 V. 2017, Ordered High To Low
  • Linkage Between Blood-Cancer Patient Groups Familiar With A Company And The Company’S Corporate Reputation, 2017
  • Patient Groups: Familiarity, And Partnerships, With Pharma Companies, 2018(According To Patient Groups)
  • The Types Of Relationship That Patient Groups Have With Pharma Companies, 2018 (Among Patient Groups That Work With The Companies)
  • The Corporate Reputation Of The Pharmaceutical Industry, 2018 V. 2017 - Compared With Eight Other Healthcare Sectors
  • The Corporate Reputation Of The Pharmaceutical Industry, 2011-2018
  • Perceptions Of The Efficacy Of The Pharmaceutical Industry At Various Activities
  • Of Importance To Patient Groups, 2018 [Chart And Table]
  • Perceptions Of The Efficacy Of The Pharmaceutical Industry At Various Activities
  • Important To Patient Groups, 2011-2018
  • Rankings Of Individual Pharma Companies, 2018 V. 2017 (According To Patient
  • Groups Familiar With The Company)
  • Positionings Of Individual Pharma Companies, 2017 V. 2016 (According To Patient
  • Groups That Work/Partner With The Company)
  • Profiles Of The 46 Companies, 2018

Charts and Tables for Each of The 46 Companies:

  • Profile of respondent patient groups familiar, and working, with the company, 2018: country headquarters; specialties; geographic remit; and types of relationships.
  • Number of patient groups claiming familiarity with the company, 2018.
  • Number of patient groups saying that they had a working relationship with the company, 2018.
  • Company scores among patient groups familiar with the company, and which worked with the company, for each of the 12 indicators of corporate reputation, 2018.
  • Percentage of the patient groups that worked with the company, but which also worked with other companies, 2018.
  • Overall rankings among patient groups familiar with the company, 2015-2018.
  • Snapshot view: where the company sits in the corporate tiers for each of the 12 indicators(in the higher, the middle, or the lower tier), as assessed by patient groups familiar with the company, 2018.
  • Snapshot view: where the company sits in the corporate tiers for each of the 12 indicators(in the higher, the middle, or the lower tier), as assessed by patient groups that work with the company, 2018.
  • Overall rankings for the company according to patient groups familiar with the company, 2018 v. 2017.
  • Overall positionings for the company according to patient groups that work with the company, 2018 v. 2017.
  • Company rankings for each of the 12 indicators according to patient groups familiar, or working, with the company, 2018 v. 2017.
  • The company’s Net Promoter Score, 2018
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  • AbbVie
  • Acorda Therapeutics
  • Allergan
  • Almirall
  • Amgen
  • Astellas Pharma
  • AstraZeneca
  • Bayer
  • Bial
  • Biogen
  • Boehringer Ingelheim
  • Bristol-Myers Squibb
  • Celgene
  • Chiesi Farmaceutici
  • CSL Behring
  • Daiichi Sankyo
  • Eisai
  • Eli Lilly (Lilly)
  • Ferring
  • Gedeon Richter
  • Gilead Science
  • Grifols
  • Grünenthal
  • GSK
  • Ipsen
  • Janssen (Pharmaceutical Companies of Johnson & Johnson)
  • LEO Pharma
  • Lundbeck
  • Menarini
  • Merck & Co/MSD
  • Merck KGaA
  • Mundipharma INovartis
  • Novo Nordisk
  • Octapharma
  • Otsuka
  • Pierre Fabre Laboratories
  • Pfizer
  • Roche
  • Sanofi
  • Servier
  • Takeda (including Shire)
  • Teva
  • UCB
  • Vertex Pharmaceuticals
  • ViiV Healthcare
Note: Product cover images may vary from those shown
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