Brazil Hair Care & Styling Products Market Analysis (2013 - 2023)

This data guide on Hair Care & Styling Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Hair Care & Styling Products, such as Salon Hair Care (Retail), Styling Products, Hair Loss Treatments, Conditioner, Hair Colorants, and Shampoo, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Hair Care & Styling Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

The Brazil Hair Care & Styling Products market registered a growth of 5.16% to reach 21983 BRL Mn in 2018.Intensive Conditioner constitute the leading segment in Conditioner category, which recorded a per capita expenditure of 20.19 BRL in 2018. On the other hand, Permanent Colorants is the fastest growing segment in the Hair Colorants category. The Shampoo category is expected to reach 8938.668074 by 2023, witnessing a healthy CAGR of 3.01%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.

Some of the Key Takeaways

Relaxants was the fastest growing segment in the last five years, with a CAGR of 6.38%.
Brazil Hair Care & Styling Products sales through On-line Retail channel recorded an impressive CAGR of 14.43% during 2010-2018.
The volume sale of Styling Products category observed a flat sale, despite the robust value growth.