This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.
The Portugal Ice Cream market registered a growth of 4.31% to reach 425 EUR Mn in 2018. Multi Packs (Water Based) constitute the leading segment in Take-Home Ice Cream category, which recorded a per capita consumption of 0.02023 liters in 2018. On the other hand, Dairy Based-Single Serve is the fastest growing segment in the Impulse Ice Cream category. The Impulse Ice Cream category is expected to reach 298.64919054 by 2023, witnessing a healthy CAGR of 5.82%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.
Some of the Key Takeaways
Dairy Based-Single Serve was the fastest growing segment in the last five years, with a CAGR of 4.74%.
Supermarkets and Hypermarkets is the second largest distribution channel for the sales of Ice Cream in Portugal.
The volume sale of Impulse Ice Cream category observed a flat sale, despite the robust value growth.

