This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.
The New Zealand Ice Cream market registered a growth of 2.51% to reach 435 NZD Mn in 2018.Water Based-Single Serve constitute the leading segment in Impulse Ice Cream category, which recorded a per capita consumption of 0.3506 liters in 2018. On the other hand, Ice Cream Desserts is the fastest growing segment in the Take-Home Ice Cream category. The Take-Home Ice Cream category is expected to reach 367.315691283 by 2023, witnessing a healthy CAGR of 5.89%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.
Some of the Key Takeaways
Ice Cream Desserts was the fastest growing segment in the last five years, with a CAGR of 4.02%.
The volume sale of Take-Home Ice Cream category observed a flat sale, despite the robust value growth.
The Water Based-Single Serve segment is expected to witness a healthy value CAGR of 2.6% during the forecast period.

