This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.
The Malaysia Ice Cream market registered a growth of 3.43% to reach 796 MYR Mn in 2018.Water Based-Single Serve constitute the leading segment in Impulse Ice Cream category, which recorded a per capita consumption of 0.1921 liters in 2018. On the other hand, Dairy Based-Bulk Ice Cream is the fastest growing segment in the Take-Home Ice Cream category. The Take-Home Ice Cream category is expected to reach 515.351863621 by 2023, witnessing a healthy CAGR of 4.45%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.
Some of the Key Takeaways
Dairy Based-Single Serve was the fastest growing segment in the last five years, with a CAGR of 3.76%.
Supermarkets and Hypermarkets is the second largest distribution channel for the sales of Ice Cream in Malaysia.
The Dairy Based-Single Serve segment is expected to dominate the Impulse Ice Cream category sales during the forecast period.

