This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.
The Greece Ice Cream market has been recording a CAGR of -2.7% since 2010. The Take-Home Ice Cream category has shown the highest growth since 2010 with a CAGR of -2%, and surpassed volume consumption of 10.09 Mn liters in 2018. The Multi Packs (Dairy Based) segment is expected to dominate the Impulse Ice Cream sales during the forecast period. Specialist Retailers remain an important distribution channel for the Ice Cream sales.
Some of the Key Takeaways
Supermarkets and Hypermarkets is the second largest distribution channel for the sales of Ice Cream in Greece.
The volume sale of Take-Home Ice Cream category observed a flat sale, despite the robust value growth.
The Dairy Based-Single Serve segment is expected to dominate the Impulse Ice Cream category sales during the forecast period.