Bottled Water Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The bottled water packaging market was valued at USD 181.70billion in 2020 and is expected to reach USD 278.31 billion by 2026, at a CAGR of 6.86% over the forecast period 2021 - 2026.

• The rise in awareness about consuming safe water for a healthy life and contaminated tap water is creating a huge market opportunity for bottled water, which, in turn, will create a positive outlook on the bottled water packaging market.
• Moreover, bottled mineral water is purified and fortified with dissolved minerals and it provides added health benefits to consumers. The innovative designs and new packaging solutions have contributed to improvements in packaging and weight reduction. Hence, acting as the driver for the bottled water packaging market.
• However, environmental regulations imposed by the government due to improper disposal of plastic bottles is likely to curb the bottled water packaging market size during the forecast period.

Key Market Trends

Plastic Packaging to Dominate the Market

• According to the National Association of Container Distributors, the push for lightweight packaging from consumers and businesses is spurring the growth of polyethylene terephthalate. Moreover, lightweight has been a focal point of the bottled water sector. According to the International Bottled Water Association, the average weight of a 16.9 ounce PET (half-liter) plastic bottle has dropped 48% to 9.89 grams from 2000 to 2014. This drop in weight is creating a market for bottled water plastic packaging market.
• Further, with the advancements in manufacturing, coupled with lowering operational cost, resins, and packaging, are pacing the industry’s growth. Low feedstock costs are encouraging the utilization and adoption of plastics bottle packagings.
• Moreover, by focusing on customers, brand owners are pushing design innovations in plastic bottling that are unparalleled in the rest of the packaging sector, such as weight savings in transport and manufacturing. This is fueling the bottled water plastic packaging market.

North America Held the Maximum Share in the Market

• According to the International Bottled Water Association (IBWA) and the Beverage Marketing Corporation (BMC), Americans are drinking more bottled water than any other packaged beverage. Health awareness, a higher standard of living, and rising demand and consumption of bottled water are some of the major driving factors of bottled water packaging in North America.
• Moreover, in developed economies, like the United States and Canada, functional water is becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, augmenting the bottled water market.
• Moreover, the initiative for waste management systems is plateauing in their ability to increase post-consumer collection of PET bottles. For instance, Nestle Waters is piloting schemes to improve plastic collection and sharing what they find to assess their scale-up and replicability from technical interventions, like reverse vending machines to building an extended producer responsibility system.
• Such initiatives are making the North America region to dominate the bottled water packaging market.

Competitive Landscape

The bottled water packaging market is highly fragmented and competitive because of the presence of major players. The key players in the bottled water packaging market are Amcor Ltd, Plastipak Holdings, Ball Corporation, Sidel International, among others. The bottle manufacturers are also investing in advertising and marketing campaigns to capture a larger customer base and eventually capture high industry share.

• April 2019: Levissima, Italian water brand, trusted Sidel’s new EvoDECO Roll-Fed Labeller to secure line performance and label quality.
• September 2018: Nestlé Waters (Switzerland), Danone (France), and Origin Materials (US) collaborated with PepsiCo Inc., (US) for manufacturing bottled water and beverage containers with a significant reduction in carbon footprint.

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