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Breakfast Cereals North America (NAFTA) Industry Guide 2020-2029

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    Report

  • 141 Pages
  • December 2025
  • Region: North America
  • MarketLine
  • ID: 4774456
The NAFTA Breakfast Cereals industry profile provides top-line qualitative and quantitative summary information including: market share, Market size (value and volume, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.

Key Highlights

  • The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The breakfast cereals industry within the NAFTA countries had a total market value of $16.86 billion in 2024.The Mexico was the fastest growing country, with a CAGR of 6% over the 2020-24 period.
  • Within the breakfast cereals industry, the US is the leading country among the NAFTA bloc, with market revenues of $13.81 billion in 2024. This was followed by Mexico and Canada, with a value of $1.56 and $1.48 billion, respectively.
  • The US is expected to lead the breakfast cereals industry in the NAFTA bloc, with a value of $16.15 billion in 2029, followed by Canada and Mexico with expected values of $2.04 and $1.91 billion, respectively.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA breakfast cereals Market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA breakfast cereals Market
  • Leading company profiles reveal details of key breakfast cereals Market players’ NAFTA operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA breakfast cereals Market with five year forecasts by both value and volume
  • Compares data from the US, Canada and Mexico, alongside individual chapters on each country

Reasons to Buy

  • What was the size of the NAFTA breakfast cereals Market by value in 2024?
  • What will be the size of the NAFTA breakfast cereals Market in 2029?
  • What factors are affecting the strength of competition in the NAFTA breakfast cereals Market?
  • How has the Market performed over the last five years?
  • Who are the top competitors in the NAFTA breakfast cereals Market?

Table of Contents

1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA Breakfast Cereals
2.1. Industry Outlook
3 Breakfast Cereals in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Breakfast Cereals in Mexico
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Breakfast Cereals in The United States
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Company Profiles
9.1. General Mills Inc
9.2. PepsiCo Inc
9.3. WK Kellogg Co
9.4. Kellanova
9.5. CPW SA
9.6. Guilin Seamild Foods Co Ltd
9.7. Post Holdings Inc
9.8. Associated British Foods Plc
9.9. Peter Kolln Kommanditgesellschaft auf Aktien
9.10. Dr. August Oetker Nahrungsmittel KG
9.11. Sanitarium Health Food Co
9.12. Nature's First Inc
9.13. Kobber Alimentos Ltda
9.14. Taisun Enterprise Co., Ltd.
9.15. Bagrrys India Limited
9.16. Marico Ltd
9.17. PT Kapal Api Global
9.18. Nihon Shokuhin Kako Co Ltd
9.19. Nissin Foods Holdings Co Ltd
9.20. Calbee Inc
9.21. The Kraft Heinz Co
9.22. Orkla ASA
9.23. Lantmannen Cerealia As
9.24. Tiger Brands Ltd
9.25. Bohlsener Mühle GmbH & Co. KG
9.26. Orion Holdings Corp
9.27. Dr. Schar AG/SpA
9.28. bio-familia AG
10 Appendix
10.1. Methodology
10.2. About the Publisher
List of Tables
Table 1: NAFTA countries breakfast cereals industry, revenue ($m), 2020-29
Table 2: NAFTA countries breakfast cereals industry, revenue ($m), 2020-24
Table 3: NAFTA countries breakfast cereals industry forecast, revenue ($m), 2024-29
Table 4: Canada breakfast cereals market value: $ million, 2019-24
Table 5: Canada breakfast cereals market volume: million kilograms, 2019-24
Table 6: Canada breakfast cereals market category segmentation: % share, by value, 2019-24
Table 7: Canada breakfast cereals market category segmentation: $ million, 2019-24
Table 8: Canada breakfast cereals market geography segmentation: $ million, 2024
Table 9: Canada breakfast cereals market share: % share, by value, 2024
Table 10: Canada breakfast cereals market distribution: % share, by value, 2024
Table 11: Canada breakfast cereals market value forecast: $ million, 2024-29
Table 12: Canada breakfast cereals market volume forecast: million kilograms, 2024-29
Table 13: Canada Size of Population (Million), 2020-24
Table 14: Canada Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 15: Canada GDP (Current Prices, $ Billion), 2020-24
Table 16: Canada Inflation, 2020-24
Table 17: Canada Consumer Price Index (Absolute), 2020-24
Table 18: Canada Exchange Rate, 2019-24
Table 19: Mexico breakfast cereals market value: $ million, 2019-24
Table 20: Mexico breakfast cereals market volume: million kilograms, 2019-24
Table 21: Mexico breakfast cereals market category segmentation: % share, by value, 2019-24
Table 22: Mexico breakfast cereals market category segmentation: $ million, 2019-24
Table 23: Mexico breakfast cereals market geography segmentation: $ million, 2024
Table 24: Mexico breakfast cereals market share: % share, by value, 2024
Table 25: Mexico breakfast cereals market distribution: % share, by value, 2024
Table 26: Mexico breakfast cereals market value forecast: $ million, 2024-29
Table 27: Mexico breakfast cereals market volume forecast: million kilograms, 2024-29
Table 28: Mexico Size of Population (Million), 2020-24
Table 29: Mexico Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 30: Mexico GDP (Current Prices, $ Billion), 2020-24
Table 31: Mexico Inflation, 2020-24
Table 32: Mexico Consumer Price Index (Absolute), 2020-24
Table 33: Mexico Exchange Rate, 2019-24
Table 34: United States breakfast cereals market value: $ million, 2019-24
Table 35: United States breakfast cereals market volume: million kilograms, 2019-24
Table 36: United States breakfast cereals market category segmentation: % share, by value, 2019-24
Table 37: United States breakfast cereals market category segmentation: $ million, 2019-24
Table 38: United States breakfast cereals market geography segmentation: $ million, 2024
Table 39: United States breakfast cereals market share: % share, by value, 2024
Table 40: United States breakfast cereals market distribution: % share, by value, 2024
Table 41: United States breakfast cereals market value forecast: $ million, 2024-29
Table 42: United States breakfast cereals market volume forecast: million kilograms, 2024-29
Table 43: United States Size of Population (Million), 2020-24
Table 44: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 45: United States GDP (Current Prices, $ Billion), 2020-24
Table 46: United States Inflation, 2020-24
Table 47: United States Consumer Price Index (Absolute), 2020-24
Table 48: United States Exchange Rate, 2019-24
Table 49: General Mills Inc: Key Facts
Table 50: General Mills Inc: Annual Financial Ratios
Table 51: General Mills Inc: Key Employees
Table 52: PepsiCo Inc: Key Facts
Table 53: PepsiCo Inc: Annual Financial Ratios
Table 54: PepsiCo Inc: Key Employees
Table 55: PepsiCo Inc: Key Employees Continued
Table 56: WK Kellogg Co: Key Facts
Table 57: WK Kellogg Co: Annual Financial Ratios
Table 58: WK Kellogg Co: Key Employees
Table 59: Kellanova: Key Facts
Table 60: Kellanova: Annual Financial Ratios
Table 61: Kellanova: Key Employees
Table 62: CPW SA: Key Facts
Table 63: CPW SA: Key Employees
Table 64: Guilin Seamild Foods Co Ltd: Key Facts
Table 65: Guilin Seamild Foods Co Ltd: Annual Financial Ratios
Table 66: Post Holdings Inc: Key Facts
Table 67: Post Holdings Inc: Annual Financial Ratios
Table 68: Post Holdings Inc: Key Employees
Table 69: Associated British Foods Plc: Key Facts
Table 70: Associated British Foods Plc: Annual Financial Ratios
Table 71: Associated British Foods Plc: Key Employees
Table 72: Peter Kolln Kommanditgesellschaft auf Aktien: Key Facts
Table 73: Dr. August Oetker Nahrungsmittel KG: Key Facts
Table 74: Dr. August Oetker Nahrungsmittel KG: Key Employees
Table 75: Sanitarium Health Food Co: Key Facts
Table 76: Sanitarium Health Food Co: Key Employees
Table 77: Nature's First Inc: Key Facts
Table 78: Kobber Alimentos Ltda: Key Facts
Table 79: Taisun Enterprise Co., Ltd.: Key Facts
Table 80: Taisun Enterprise Co., Ltd.: Annual Financial Ratios
Table 81: Taisun Enterprise Co., Ltd.: Key Employees
Table 82: Bagrrys India Limited: Key Facts
Table 83: Marico Ltd: Key Facts
Table 84: Marico Ltd: Annual Financial Ratios
Table 85: Marico Ltd: Key Employees
Table 86: PT Kapal Api Global: Key Facts
Table 87: Nihon Shokuhin Kako Co Ltd: Key Facts
Table 88: Nihon Shokuhin Kako Co Ltd: Annual Financial Ratios
Table 89: Nihon Shokuhin Kako Co Ltd: Key Employees
Table 90: Nissin Foods Holdings Co Ltd: Key Facts
Table 91: Nissin Foods Holdings Co Ltd: Annual Financial Ratios
Table 92: Nissin Foods Holdings Co Ltd: Key Employees
Table 93: Nissin Foods Holdings Co Ltd: Key Employees Continued
Table 94: Calbee Inc: Key Facts
Table 95: Calbee Inc: Annual Financial Ratios
Table 96: Calbee Inc: Key Employees
Table 97: The Kraft Heinz Co: Key Facts
Table 98: The Kraft Heinz Co: Annual Financial Ratios
Table 99: The Kraft Heinz Co: Key Employees
Table 100: Orkla ASA: Key Facts
Table 101: Orkla ASA: Annual Financial Ratios
Table 102: Orkla ASA: Key Employees
Table 103: Lantmannen Cerealia As: Key Facts
Table 104: Lantmannen Cerealia As: Key Employees
Table 105: Tiger Brands Ltd: Key Facts
Table 106: Tiger Brands Ltd: Annual Financial Ratios
Table 107: Tiger Brands Ltd: Key Employees
Table 108: Bohlsener Mühle GmbH & Co. KG: Key Facts
Table 109: Orion Holdings Corp: Key Facts
Table 110: Orion Holdings Corp: Annual Financial Ratios
Table 111: Dr. Schar AG/SpA: Key Facts
Table 112: Dr. Schar AG/SpA: Key Employees
Table 113: bio-familia AG: Key Facts
List of Figures
Figure 1: NAFTA countries breakfast cereals industry, revenue ($m), 2020-29
Figure 2: NAFTA countries breakfast cereals industry, revenue ($m), 2020-24
Figure 3: NAFTA countries breakfast cereals industry forecast, revenue ($m), 2024-29
Figure 4: Canada breakfast cereals market value: $ million, 2019-24
Figure 5: Canada breakfast cereals market volume: million kilograms, 2019-24
Figure 6: Canada breakfast cereals market category segmentation: $ million, 2019-24
Figure 7: Canada breakfast cereals market geography segmentation: % share, by value, 2024
Figure 8: Canada breakfast cereals market share: % share, by value, 2024
Figure 9: Canada breakfast cereals market distribution: % share, by value, 2024
Figure 10: Canada breakfast cereals market value forecast: $ million, 2024-29
Figure 11: Canada breakfast cereals market volume forecast: million kilograms, 2024-29
Figure 12: Forces driving competition in the breakfast cereals market in Canada, 2024
Figure 13: Drivers of buyer power in the breakfast cereals market in Canada, 2024
Figure 14: Drivers of supplier power in the breakfast cereals market in Canada, 2024
Figure 15: Factors influencing the likelihood of new entrants in the breakfast cereals market in Canada, 2024
Figure 16: Factors influencing the threat of substitutes in the breakfast cereals market in Canada, 2024
Figure 17: Drivers of degree of rivalry in the breakfast cereals market in Canada, 2024
Figure 18: Mexico breakfast cereals market value: $ million, 2019-24
Figure 19: Mexico breakfast cereals market volume: million kilograms, 2019-24
Figure 20: Mexico breakfast cereals market category segmentation: $ million, 2019-24
Figure 21: Mexico breakfast cereals market geography segmentation: % share, by value, 2024
Figure 22: Mexico breakfast cereals market share: % share, by value, 2024
Figure 23: Mexico breakfast cereals market distribution: % share, by value, 2024
Figure 24: Mexico breakfast cereals market value forecast: $ million, 2024-29
Figure 25: Mexico breakfast cereals market volume forecast: million kilograms, 2024-29
Figure 26: Forces driving competition in the breakfast cereals market in Mexico, 2024
Figure 27: Drivers of buyer power in the breakfast cereals market in Mexico, 2024
Figure 28: Drivers of supplier power in the breakfast cereals market in Mexico, 2024
Figure 29: Factors influencing the likelihood of new entrants in the breakfast cereals market in Mexico, 2024
Figure 30: Factors influencing the threat of substitutes in the breakfast cereals market in Mexico, 2024
Figure 31: Drivers of degree of rivalry in the breakfast cereals market in Mexico, 2024
Figure 32: United States breakfast cereals market value: $ million, 2019-24
Figure 33: United States breakfast cereals market volume: million kilograms, 2019-24
Figure 34: United States breakfast cereals market category segmentation: $ million, 2019-24
Figure 35: United States breakfast cereals market geography segmentation: % share, by value, 2024
Figure 36: United States breakfast cereals market share: % share, by value, 2024
Figure 37: United States breakfast cereals market distribution: % share, by value, 2024
Figure 38: United States breakfast cereals market value forecast: $ million, 2024-29
Figure 39: United States breakfast cereals market volume forecast: million kilograms, 2024-29
Figure 40: Forces driving competition in the breakfast cereals market in the United States, 2024
Figure 41: Drivers of buyer power in the breakfast cereals market in the United States, 2024
Figure 42: Drivers of supplier power in the breakfast cereals market in the United States, 2024
Figure 43: Factors influencing the likelihood of new entrants in the breakfast cereals market in the United States, 2024
Figure 44: Factors influencing the threat of substitutes in the breakfast cereals market in the United States, 2024
Figure 45: Drivers of degree of rivalry in the breakfast cereals market in the United States, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Associated British Foods Plc
  • Bagrrys India Limited
  • bio-familia AG
  • Bohlsener Mühle GmbH & Co. KG
  • Calbee Inc
  • CPW SA
  • Dr. August Oetker Nahrungsmittel KG
  • Dr. Schar AG/SpA
  • General Mills Inc
  • Guilin Seamild Foods Co Ltd
  • Kellanova
  • Kobber Alimentos Ltda
  • Lantmannen Cerealia As
  • Marico Ltd
  • Nature's First Inc
  • Nihon Shokuhin Kako Co Ltd
  • Nissin Foods Holdings Co Ltd
  • Orion Holdings Corp
  • Orkla ASA
  • PepsiCo Inc
  • Peter Kolln Kommanditgesellschaft auf Aktien
  • Post Holdings Inc
  • PT Kapal Api Global
  • Sanitarium Health Food Co
  • Taisun Enterprise Co., Ltd.
  • The Kraft Heinz Co
  • Tiger Brands Ltd
  • WK Kellogg Co