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Europe Hair Styling Tools Market Growth, Trends, and Forecasts (2019 - 2024)

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  • 90 Pages
  • May 2019
  • Region: Europe
  • Mordor Intelligence
  • ID: 4774914
Market Overview

Europe hair styling tools market is growing at a CAGR of 5.8% during the forecast period (2019-2024).
  • The increasing promotions including advertisements of hair styling tools in different media channels have attracted consumers in the region.
  • Furthermore, the increasing benefits of hair styling tools to tame frizzy hair while hair smooth and shiny have further increased its usage in the region.

Scope of the Report

Hair styling tools in Europe is available as hair dryers, hair curlers & rollers, hair straighteners, hair brushes & combs, others. The products are sold through online retail stores and offline retail stores. The hair styling tools are driven by increased need to improve the texture and outlook of the hair, thereby leading to increased consumer spending on the products in countries such as the United Kingdom and Germany.

Key Market Trends

Increased Focus towards Beauty and Personal Care

People on the region are highly focused on beauty and personal care with increased consumer spending on personal care products. This is because while certain products are tagetted at enhacing personal hygiene, other products including styling tools are targeted towards enhancing their beauty. Moreover, with the introduction of styling tools to meet specific hair concerns of individuals, consumers are able to choose the products according to their requirements. Thus, style and fashion are forming a major part of beauty and health aspects of people in the region.

Germany Witnesses Increased Imports of Electric Hair Dryers

People in the country are heavily using hair dryers which is in turn leading to increased demand for the styling tool in the country. Consumers are not only looking for a basic hair dryer but also a dryer with built-in ion generator that can not only dry hair quickly, but also make the hair look smooth and glossy every time after use. The styling tools help consumers to achieve a significant amount of control over their hair compared to drying it naturally. Also, the hair dryers enable consumers to create a variety of hairstyles as required, thereby making it a very peopular hair styling tools among people in the country.

Competitive Landscape

Koninklijke Philips N.V., BaBylissPRO, Dyson, and Panasonic, are some of the companies leading the hair styling tools market in Europe. Many companies are taking up various business strategies such as product innovations to keep up with the growing market competition from new players. Due to increasing hair related problems among consumers, the introduction of product innovations by many market players including various types of hair styling tools have helped them expand their presence across the region.

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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
3.1 Market Overview
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Hair Dryers
5.1.2 Hair Curlers & Rollers
5.1.3 Hair Straighteners
5.1.4 Hair Brushes & Combs
5.1.5 Others
5.2 By Distribution Channel
5.2.1 Online Retail
5.2.2 Offline Retail
5.3 Geography
5.3.1 Europe Germany United Kingdom Italy Spain France Russia Rest of Europe
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Koninklijke Philips N.V.
6.4.2 BaBylissPRO
6.4.3 Dyson
6.4.4 Panasonic
6.4.5 Spectrum Brands, Inc.
6.4.6 Beauty Elite Group
6.4.7 Conair Corporation
6.4.8 Wahl Clipper

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Koninklijke Philips N.V.
  • BaBylissPRO
  • Dyson
  • Panasonic
  • Spectrum Brands, Inc.
  • Beauty Elite Group
  • Conair Corporation
  • Wahl Clipper