+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Pregnancy Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • ID: 4774929
  • Report
  • April 2022
  • Region: Global
  • 110 Pages
  • Mordor Intelligence


  • Abbott
  • Clarins Group
  • Germaine Laboratories
  • Mankind Pharma
  • Noodle and Boo LLC
  • Oscar Medicare Pvt Ltd

The Pregnancy Products Market is expected to register a CAGR of 5.5% over the forecast period.

The contagious coronavirus is having a potential economic impact and implications on most of the sectors, including the pregnancy products market. Governments all over the world are now responding to the threat of COVID-19 with all the essential measures, such as social distancing, nationwide lockdown, travel restrictions, and large-scale quarantines that are anticipated to negatively impact businesses and consumer's spending.

The growth is attributed to the growing burden of problems during pregnancy and increasing awareness among the population. According to the Center for Diseases Control and Prevention 2019, about 700 women die each year in the United States as a result of pregnancy or delivery complications.

The increasing burden of pregnancy problems, rising birth rates, disposable incomes, especially in developing countries, increasing awareness regarding pregnancy care products among women, and well-developed distribution channels for pregnancy products are the major factors driving the growth of the pregnancy product market. For Instance in March 2021, Center for Disease Control and Prevention has announced that Allyson Felix, a world-class track and field athlete and a United States Olympian, joined the Hear Her campaign to raise awareness about life-threatening complications that can occur during and after pregnancy. This campaign is supported by a partnership between CDC Foundation and Merck, through its Merck for Mothers program. Thus, growing number of awareness campaigns on the preganacy care boost the market for preganancy products.

However, high prices and side effects associated with the products are expected to be the key restraints for the growth of the pregnancy products market.

Key Market Trends

The Stretch Mark Minimizer Segment is Expected to Register Robust Growth Over the Forecast Period

Stretch marks are tiny tears and scars in the supporting layers of tissue under the skin. Stretch marks are quite common during and after the pregnancy and occur in 90% of pregnant women. The growing awareness regarding the stretch mark treatment products and high adoption of the same is anticipated to fuel the market growth.

The market for stretch marks minimizer is anticipated to experience a huge growth during the forecast period, owing to the rise in the number of pregnancies in developed as well as developing countries. As per the data published Guttamercha Institute in July 2020, in 2015-2019, there were 121 million unintended pregnancies annually, corresponding to a global rate of 64 per 1,000 women aged 15-49, which may lead to the high growth of the stretch marks minimizer segment, due to the rising number of pregnancy cases. Because the stretch marks are associated with gestational change that affects between 50%-90% of women, depending on the race and age of the population. Many women develop stretch marks during their first pregnancy.

With the COVID-19 pandemic, women are one of the most vulnerable groups, not receiving necessary care and experiencing additional negative impacts. The disease impacted essential manufacturers, which are supplying most of the market volume, due to supply chain issues. This is expected to decrease production rates; however, this can also drive up the prices of products in the short-term. Furthermore, the domestic manufacturers are likely to be able to fill the supply gap leading to a relatively lower impact on the market as a whole.​

The increasing number of approvals by the companies also helps in increasing the overall market. For instance, in October 2020, the Himalaya Drug Company, one of India’s leading wellness brands, expands the portfolio of Himalaya FOR MOMS, their exclusive mothercare category. The Company has launched a first-of-its-kind, two-step skincare routine, Himalaya Stretch Mark Oil & Cream, to help reduce the appearance of stretch marks during and post-pregnancy for mothers.

Similarly, in November 2019, Hope Smith, a US model had launched her own skincare brand MUTHA, with two products that help pregnant women treat their stretch marks. Such product launches will propel the segmental growth over the forecast period.

The North America is Expected to Retain the Largest Share of the Market Over the Forecast Period

The North American pregnancy products market projected to dominate the market growth, due to high awareness regarding pregnancy products and increasing expenditure on personal care products. According to National Statistics Vital Report published in March 2021, a total of 3,747,540 births were registered in the United States in 2019, down 1% from 2018. Birth rates increased for women aged 35-44 for 2018-2019. Furthermore, as per the same source, the percentage of women who began prenatal care in the first trimester of pregnancy rose to 77.6% in 2019. Thus, increasing birth rate in United States with the awareness about the preganacy care rise the demand of preganancy products thereby boost the market.

North America is anticipated to grow tremendously, during the forecast period, owing to factors, such as rise in disposable incomes in economies, such as Mexico and Canada, well-established distribution channels, and increasing awareness regarding pregnancy products through strong marketing activities by key players.

As the pandemic has impacted the business and quality of life of the population across the country, the treatment of most of them have been postponed, unless it is an emergency. However, this would also impact the couples who are in the midst of pregnancy treatments.

Competitive Landscape

The leading players in the pregnancy products market are making significant efforts to create awareness among consumers regarding the advantages, availability, and effectiveness of pregnancy products. For instance, in April 2019, Candela Corporation introduced its Vbeam Prima laser system in Canada. The Vbeam Prima device effectively treats various skin conditions, including rosacea, port wine stains, acne, leg veins, spider veins, scars, benign pigmented lesions, wrinkles, warts, stretch marks, and photo aging. Key players in the market include Abbott, Clarins Group, Expansxience Laboratories Inc., Nine Naturals LLC, and Noodle & Boo, among others.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.
Note: Product cover images may vary from those shown


  • Abbott
  • Clarins Group
  • Germaine Laboratories
  • Mankind Pharma
  • Noodle and Boo LLC
  • Oscar Medicare Pvt Ltd

1.1 Study Assumptions and market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.2.1 Introduction of Organic Pregnancy Care Product
4.2.2 Increasing Awareness Regarding Pregnancy Care Products
4.3 Market Restraints
4.3.1 Side Effects Associated with Pregnancy Products
4.3.2 Lack of Awareness and Unavailability of Pregnancy Products in Low-income Countries
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION (Market Size by Value - USD million)
5.1 Product
5.1.1 Stretch Mark Minimizers
5.1.2 Pregnancy Test Kits
5.1.3 Toning And Body Firming Gel
5.1.4 Restructuring Gel
5.1.5 Other Products
5.2 Distribution Channel
5.2.1 Hospital Pharmacies
5.2.2 Independent Pharmacies and Drug Stores
5.2.3 Online
5.3 Geography
5.3.1 North America United States Canada Mexico
5.3.2 Europe Germany United Kingdom France Italy Spain Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia South Korea Rest of Asia-Pacific
5.3.4 Middle-East and Africa GCC South Africa Rest of Middle-East and Africa
5.3.5 South America Brazil Argentina Rest of South America
6.1 Company Profiles
6.1.1 Abbott
6.1.2 Church & Dwight Co. Inc.
6.1.3 Clarins Group
6.1.4 E.T. Browne Drug Co. Inc.
6.1.5 Expansxience Laboratories Inc.
6.1.6 Germaine Laboratories
6.1.7 Mama Mio US Inc.
6.1.8 Mankind Pharma
6.1.9 Nine Naturals LLC
6.1.10 Noodle and Boo LLC
6.1.11 Novena Maternal Skin Care
6.1.12 Oscar Medicare Pvt Ltd
6.1.13 Piramal Enterprises
6.1.14 Procter & Gamble
6.1.15 Quidel Corporation
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Abbott
  • Church & Dwight Co. Inc.
  • Clarins Group
  • E.T. Browne Drug Co. Inc.
  • Expansxience Laboratories Inc.
  • Germaine Laboratories
  • Mama Mio US Inc.
  • Mankind Pharma
  • Nine Naturals LLC
  • Noodle and Boo LLC
  • Novena Maternal Skin Care
  • Oscar Medicare Pvt Ltd
  • Piramal Enterprises
  • Procter & Gamble
  • Quidel Corporation
Note: Product cover images may vary from those shown