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P&G Grooming Quits Counting Blades, Innovates In New Directions While Battling DTC Disruptors

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    Newsletter

  • 3 Pages
  • April 2024
  • Region: Global
  • Citeline
  • ID: 4775331
It’s been six years since Dollar Shave Club launched, and its disruptive influence on Proctor & Gamble’s Grooming business is just starting to abate.

At Proctor & Gamble’s Investor Day presentation in Cincinnati, the company announced 4% organic growth during the first quarter of fiscal year 2019, thanks to the company’s investment in new products, new shave technologies, and new approaches to marketing. Read more about what’s in store for P&G Grooming as it bounces back from the blow dealt by Dollar Shave Club in this illuminating article from Rose Sheet.