Unique homegrown on-demand delivery concepts emerging in the Middle East are disrupting the traditional grocery retail structure, which las led to increased investment interest by local players in the segment. As delivery platforms aim to have a dedicated consumer base, reward-led subscription models are expected to be at the core of most platforms. Further, food disruptors are expected to evolve into blended concepts as technology would integrate online platforms and offline stores.
Grocery and foodservice players in the Middle East are partnering with third-party delivery platforms which specialise in ordering technology, on-demand delivery capabilities and establishing stronger digital platforms. This is leading offline players to partner with these platforms in order to synergise core competencies and materialise the growing opportunity for online commerce. Despite this conducive environment for the development of digital concepts, most players struggle with low penetration rates. Adoption of digital platforms is mainly limited to a handful of cities, while many countries are still marked by the prevalence of traditional retail. Combined with the challenges of building operational and functional expertise, many digital players have short life spans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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