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North America Protein Bar Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4787459
  • Report
  • April 2019
  • Region: North America
  • 90 pages
  • Mordor Intelligence
until Jun 30th 2020
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  • Atkins Nutritionals, Inc.
  • Caveman Foods LLC
  • General Mills Inc.
  • Kellogg Company
  • MARS Incorporated
  • Post Holdings, Inc.
  • MORE
Market Overview

The North America Protein Bar Market is forecasted to grow at a CAGR of 6.25% during the forecast period (2019 - 2024).
  • Sedentary lifestyles and hectic work schedules of the Ameicans are leading them to look for healthier alternatives present in the market. As a result consumers are replacing conventional snacks with snack bars including protein bars.
  • Growth of Protein Bar Market is experienced in North America, with an ever-expanding array of flavors and healthy varieties.
  • Today, many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.
Scope of the Report

The North America protein bar market offers a range of products distributed through hypermarkets/supermarket, conventional stores, online channels, specialty retailers and other point of sales. Further, the study covers country level analysis of the major countries incluing United States, Canada, and Mexico.

Key Market Trends

Evolving Fitness Trends

The evolving fitness trends are expected to drive the protein bar market in North America. Protein is an important element that supports fitness progress. Therefore, consumers are opting weight management and energy products, such as protein bars, to remain fit and healthy. These fitness trends are expected to augment the demand for protein bars, as they play a major role in providing essential nutrients and proteins, increase energy levels, and enhance muscle mass. Owing to higher nutrition levels in protein bars, they are gaining prominence among health-conscious consumers, as a nutritious protein bar can provide the ideal protein balance for a busy and healthy lifestyle. In Mexico, companies are reformulating or adapting their products to address health concerns related to excess weight, obesity, and diabetes. Protein bars are now being offered with reduced fat and sugar or increased fiber.

United States Account for the Largest Market Share

The United States protein bar market benefits from the diversified retail distribution channel, which encourages, both, planned and impulse purchases. Moreover, retailers are expected to drive the market’s growth. According to the International Food Information Council Foundation’s Annual Food and Health Survey, around 73% of the US consumers consider plant protein as a healthy product. Thus, in the United States, plant-based protein bars are witnessing high demand. The US consumers buy the majority of the protein bars from supermarkets/hypermarkets, warehouse clubs, convenience stores, and dollar stores. Pea protein provides a better solution to consumers looking for plant-based protein alternatives. In the country, the demand for the high-quality, high-protein, organic label, and healthy food products has increasing significantly.

Competitive Landscape

North America Protein Bar Market is highly fragmented due to the presence of a large number of prominent players in the market. Major players include General Mills Inc., The Kellogg Company, Caveman Foods LLC, Danone, MARS Incorporated, Premier Nutrition Corporation, Abbott Nutrition Manufacturing Inc., Post Holding Inc., and Atkins Nutritionals, Inc., among others. Product Innovation remains the key strategy of the leading companies in th market.

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Note: Product cover images may vary from those shown
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  • Atkins Nutritionals, Inc.
  • Caveman Foods LLC
  • General Mills Inc.
  • Kellogg Company
  • MARS Incorporated
  • Post Holdings, Inc.
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porters FIve Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Protein Source
5.1.1 Plant Protein
5.1.2 Animal Source
5.2 By Distribution Channel
5.2.1 Hypermarkets/Supermarkets
5.2.2 Conventional Stores
5.2.3 Online Channels
5.2.4 Specialty Retailers
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America

6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 General Mills Inc.
6.4.2 Kellogg Company
6.4.3 Caveman Foods LLC
6.4.4 MARS Incorporated
6.4.5 Premier Nutrition Corporation
6.4.6 Abbott Nutrition Manufacturing Inc.
6.4.7 Post Holdings, Inc.
6.4.8 Atkins Nutritionals, Inc.
6.4.9 Quest Nutrition, LLC

Note: Product cover images may vary from those shown
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4 of 4
  • General Mills Inc.
  • Kellogg Company
  • Caveman Foods LLC
  • MARS Incorporated
  • Premier Nutrition Corporation
  • Abbott Nutrition Manufacturing Inc.
  • Post Holdings, Inc.
  • Atkins Nutritionals, Inc.
  • Quest Nutrition, LLC
Note: Product cover images may vary from those shown