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Australia Skin Care Products Market - Growth, Trends, Forecast (2019 - 2024)

  • ID: 4787460
  • Report
  • April 2019
  • Region: Australia
  • 90 Pages
  • Mordor Intelligence


  • Beiersdorf AG
  • Clarins SA
  • Estee Lauder
  • Johnson & Johnson
  • L'Oreal Group
  • Procter and Gamble
Market Overview

Australia Skin Care Products Market is forecasted to reach USD 219.28 million by 2024 growing at a CAGR of 5.26% during the forecast period (2019 - 2024).
  • Presence of multiple stores such as Sephora and Mecca Cosmetica across Sydney and Melbourne has exposed Australian consumers to international brands. The Australian consumers are increasingly drawn toward the claims of these advanced products and the presence of active ingredients in them in the right concentration.
  • Technological advancements are thought to be the major reason behind the growth of the professional skincare market. This is leading to consumer willingness to buy a wider range of complex-formulated and natural green products. The development of fusion and environment-friendliness has raised the demand in the industry.

Scope of the Report

The scope of distribution channel, the market is segmented as supermarkets/hypermarkets, conveniences stores, specialist stores, online retail stores, and others. By product type, the scope of the study includes facial care, which includes facial cleansers, moisturizers, exfoliators, and peel-off masks, facial wipes, facial masks and sheet masks, facial serum, ampoule, etc. Body care includes body wash, body scrub, nail care products, foot care products, and others. The other category includes lip care products such as lip balm, lip scrub, lip mask, etc.

Key Market Trends

Growing Demand for Anti-Aging Products

The last four decades witnessed the country’s youth population falling from 31% to 22%. Meanwhile, the population whose age is over 65 years has risen from 8% in 1971 to 13%. A report by the Australian Government states that over the next 40 years, the population above 65 years is expected to grow two-fold to around 25%. The growth of the workforce population is expected to minimize severely to almost touch zero. Excluding an exceptional change in fertility rates, age structure in the population of Australia is expected to stabilize, with a growing proportion of older Australians. The large demographic of the aging population has led to the robust demand for anti-aging products, creating room for innovations in professional skincare, thereby, boosting the growth of the industry. The source of the graph provided is the Australian Institute of Health and Welfare.

Rise in Demand for Organic and Natural Skincare Products

Australia is one of the important and emerging market for organic and natural personal care products. Organic cosmetics, essential oils and other personal care products approximately account for 2% of the total organic cosmetics market in the country. The skin care, hair care, and perfumes & fragrances are some of the important cosmetics in the organic market. The industry is observing pressure from the availability of raw materials, which is increasing the manufacturing costs thus forcing the industry to import. Skin care products such as lotions, body oils, scrubs, cleansers, and facial masques are expected to have the highest market share followed by hair care and this is expected to continue for the next 4 years.

Competitive Landscape

Australian skin care products market is highly fragmented, with some global as well as local players. The Global players, such as L'Oreal S.A., Procter & Gamble, Beiersdorf AG, and Unilever, hold a prominent share. The major strategy the following is product development followed by the expansion of the company.

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  • Beiersdorf AG
  • Clarins SA
  • Estee Lauder
  • Johnson & Johnson
  • L'Oreal Group
  • Procter and Gamble

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
3.1 Market Overview
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Demographic Analysis
4.5 Consumer Behavior Analysis
5.1 Type
5.1.1 Facial Care
5.1.2 Body Care
5.1.3 Others
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Conveniences Stores
5.2.3 Specialist Stores
5.2.4 Online Retail Stores
5.2.5 Others
6.1 Company Profiles
6.1.1 Procter and Gamble
6.1.2 L'Oreal Group
6.1.3 Unilever
6.1.4 Beiersdorf AG
6.1.5 Johnson & Johnson
6.1.6 Estee Lauder
6.1.7 Shiseido Company, Limited
6.1.8 Clarins SA
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Procter and Gamble
  • L'Oreal Group
  • Unilever
  • Beiersdorf AG
  • Johnson & Johnson
  • Estee Lauder
  • Shiseido Company, Limited
  • Clarins SA
Note: Product cover images may vary from those shown