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Alcoholic Beverage Market - Growth, Trends, and Forecast (2019 - 2024)

  • ID: 4787540
  • Report
  • 110 pages
  • Mordor Intelligence
until Dec 31st 2019
1 of 4


  • Anheuser-Busch InBev
  • Bacardi Limited
  • Diageo
  • Heineken Holding NV
  • The Wine Group LLC
  • MORE
Market Overview

Global Alcoholic Beverage Market is forecasted to grow at a CAGR of 3.1% during the forecast period (2019 - 2024).
  • The market is driven by the increase in global young-adult demographic, coupled with high disposable income and consumer demand for premium/super premium products.
  • On a global level, Beer drives the market of alcoholic beverages.
  • Asia-Pacific is expected to dominate the global market during the forecast period.
  • Growth in online retailing has been observed. For instance, Drizly, an alcohol E-commerce platform has experienced growth of online alcohol delivery revenue.
Scope of the Report

The market study of alcoholic beverages includes beer, wine, spirit, and others. By distribution channel, Supermarket/hypermarket, convenience stores, food services, and others.

Key Market Trends

Premiumization Driving the Alcoholic Beverage Market

The growing demand for premium alcoholic beverages is considered to be one of the primary drivers for this market. Efforts by alcoholic beverage manufacturers for strengthening distribution channels and extension of purchase channels, such as online stores, and convenience stores, is also contributing substantially to the growth of the global alcoholic beverages market. Millennials consumers, particularly are running premium alcoholic beverage market. Product innovation and economic growth are drawing the consumers to go for expensive alcoholic beverages. New product launches and innovations in alcoholic drinks are favoring the growth of the industry. Companies are launching innovative products because of the changing consumer preferences. Consumers are paying a huge amount for low-calorie and superior ingredients.

Europe Dominates the Global Alcoholic Beverages Market

Beer is the most consumed alcoholic drink across the globe and contains around 4-7% of alcohol. Craft beer has gained popularity among a large section of the consumers in the North America regions. The growing popularity of craft beer among the consumers, especially the younger generation, is considered as the major factor of growth. However, Europe recorded the highest market share as there has been increasing in the sales of red blends, sparkling, and rose wines, with a special demand for premium wines, owing to a surge in the spending pattern of per bottle.

Competitive Landscape

Alcoholic beverages industry is considered to be a consolidated market with few companies holding maximum market share. Product launches, followed by new mergers and acquisitions, are the most preferred strategy in the global alcoholic beverage market. Diageo, Bacardi, Constellation Brands and Anheuser-Busch InBev are the key players of the alcoholic beverage market.
Note: Product cover images may vary from those shown
2 of 4


  • Anheuser-Busch InBev
  • Bacardi Limited
  • Diageo
  • Heineken Holding NV
  • The Wine Group LLC
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Beer
5.1.2 Wine
5.1.3 Spirits
5.1.4 Others
5.2 Distribution Channel
5.2.1 On Trade
5.2.2 Off Trade Supermarket/Hypermarket Specialist Stores Online Stores Others
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Germany UK France Russia Italy Spain Rest of Europe
5.3.3 Asia-Pacific India China Australia Japan Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East & Africa United Arab Emirates South Africa Rest of Middle East & Africa

6.1 Strategies Adopted by Key Players
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Diageo
6.4.2 Bacardi Limited
6.4.3 Constellation Brands, Inc.
6.4.4 Anheuser-Busch InBev
6.4.5 Heineken Holding NV
6.4.6 Molson Coors Brewing Company
6.4.7 The Boston Beer Company Inc.
6.4.8 The Wine Group LLC

Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Diageo
  • Bacardi Limited
  • Constellation Brands, Inc.
  • Anheuser-Busch InBev
  • Heineken Holding NV
  • Molson Coors Brewing Company
  • The Boston Beer Company Inc.
  • The Wine Group LLC
Note: Product cover images may vary from those shown